Loyalty Reloaded: Gamify or Get Left Behind

As brands seek to strengthen customer loyalty, gamification is emerging as an important mechanic shaped by technology and changing consumer preferences to engage and retain consumers. By making interactions more fun, rewarding achievement and encouraging participation, gamified loyalty helps improve brands' key performance indicators while deepening brand advocacy.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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