PUBLISHER: Euromonitor International | PRODUCT CODE: 1827067
PUBLISHER: Euromonitor International | PRODUCT CODE: 1827067
Travel in Germany
Travel in Germany rebounded well in the post-pandemic years, with 2024 surpassing pre-COVID levels. In 2025, rising prices have created challenges for the travel industry leading to shifts in consumer travel patterns. Economic uncertainty and a general cautiousness is being felt across Germany with consumers re-allocating expenditure to accommodate their needs and budgets. Despite economic concerns, travel remained a top priority for consumers in Germany and saving for future trips was a key pri...
Euromonitor International's Travel in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Travel in 2025: The Big Picture
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2020-2025
- Table 2 Surface Travel Modes Online Sales: Value 2020-2025
- Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
- Table 5 In-Destination Spending: Value 2020-2025
- Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TOURISM FLOWS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Inbound arrivals growth begins to moderate
- Strong demand for outbound travel fuelled by desire for experiences
PROSPECTS AND OPPORTUNITIES
- Germany's diverse tourism offering to fuel inbound arrivals growth
- Keen desire to travel abroad will sustain outbound departures
CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2020-2025
- Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
- Table 9 Inbound City Arrivals 2020-2025
- Table 10 Inbound Tourism Spending: Value 2020-2025
- Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
- Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
- Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
- Table 15 Domestic Spending: Value 2020-2025
- Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
- Table 17 Forecast Domestic Spending: Value 2025-2030
- Table 18 Outbound Departures: Number of Trips 2020-2025
- Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
- Table 20 Outbound Tourism Spending: Value 2020-2025
- Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
- Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
- Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Higher cost of air travel weighs on category performance
- Deutsche Lufthansa AG retains its leading position despite turbulence
PROSPECTS AND OPPORTUNITIES
- Consumers will prioritise price when travelling even as sustainability gains importance
- Generative AI will elevate the customer experience without adding costs
CATEGORY DATA
- Table 24 Airlines Sales: Value 2020-2025
- Table 25 Airlines Online Sales: Value 2020-2025
- Table 26 Airlines: Passengers Carried 2020-2025
- Table 27 Airlines NBO Company Shares: % Value 2020-2024
- Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
- Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
- Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
- Table 31 Forecast Airlines Sales: Value 2025-2030
- Table 32 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Lodging (destination) shows resilience due to cautious spending behaviour
- Polarisation is more evident in the hotel industry
PROSPECTS AND OPPORTUNITIES
- Short-term rentals to gain traction in Germany
- Lodgings to address sustainability and embrace AI
CATEGORY DATA
- Table 33 Lodging (Destination) Sales: Value 2020-2025
- Table 34 Lodging (Destination) Online Sales: Value 2020-2025
- Table 35 Hotels Sales: Value 2020-2025
- Table 36 Hotels Online Sales: Value 2020-2025
- Table 37 Other Lodging Sales: Value 2020-2025
- Table 38 Other Lodging Online Sales: Value 2020-2025
- Table 39 Lodging (Destination) Outlets: Units 2020-2025
- Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
- Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
- Table 42 Hotels NBO Company Shares: % Value 2020-2024
- Table 43 Hotel Brands by Key Performance Indicators 2025
- Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
- Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
- Table 46 Forecast Hotels Sales: Value 2025-2030
- Table 47 Forecast Hotels Online Sales: Value 2025-2030
- Table 48 Forecast Other Lodging Sales: Value 2025-2030
- Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
- Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Bookings growth slows amid cautious spending behaviour
- Major players consolidate their position in bookings
PROSPECTS AND OPPORTUNITIES
- Sustainability agenda poses challenges for the booking industry
- Technology offers opportunities for travel intermediaries to adapt
CATEGORY DATA
- Table 51 Booking Sales: Value 2020-2025
- Table 52 Business Travel Sales: Value 2020-2025
- Table 53 Leisure Travel Sales: Value 2020-2025
- Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
- Table 55 Forecast Booking Sales: Value 2025-2030
- Table 56 Forecast Business Travel Sales: Value 2025-2030
- Table 57 Forecast Leisure Travel Sales: Value 2025-2030
