Consumer Health in Vietnam

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Analgesics records a second year of slow growth in 2025, as some consumers access products via other channels
• GlaxoSmithKline Consumer Healthcare Vietnam (GSK) leads due to proven brand efficacy
• Pharmacies remains the dominant distribution channel due to trusted advice

PROSPECTS AND OPPORTUNITIES

• Positive outlook for analgesics over the forecast period despite some challenges
• Digital innovation and retail digitalisation to support forecast growth
• New pharmacy law paves the way for growth in analgesics in Vietnam

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Seasonal flu supports growth in 2025
• GlaxoSmithKline Consumer Healthcare Vietnam Co Ltd leads the category
• Pharmacies dominates distribution

PROSPECTS AND OPPORTUNITIES

• Pharyngeal preparations set to experience robust growth during the forecast years
• The development of retail e-commerce expands consumer base
• Natural health solutions thrive amid Vietnam's urban pollution crisis

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digestive remedies set for positive growth in 2025
• United International Pharma Co Ltd retains its leading position
• Pharmacies dominates digestive remedies distribution

PROSPECTS AND OPPORTUNITIES

• Shift in lifestyle will support the performance of digestive remedies
• Digital innovation transforms access to digestive health products in Vietnam
• Gut health awakens new wellness era in Vietnam

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising demand for dermatologicals
• Janssen-Cilag Ltd leads dermatologicals
• Pharmacies remains dominant

PROSPECTS AND OPPORTUNITIES

• Rapid growth expected in dermatologicals
• Digital innovation transforms access to dermatologicals in Vietnam
• Bayer Vietnam aims to provide support to build greener and healthier future

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN VIETNAM

2025 DEVELOPMENTS

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising demand for sleep aids
• Central Pharmaceutical Joint Stock Company No 2 leads the market
• Pharmacies channel dominates sales

PROSPECTS AND OPPORTUNITIES

• Sleep aids to continue its strong growth in the forecast years
• Vietnam's sleep aids industry advances through innovation and quality
• Wellness trends drive demand for natural sleep aids in Vietnam

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Eye care maintains strong performance
• Rohto-Mentholatum Vietnam Co Ltd remains the leader in eye care
• Distribution continues to rely heavily on pharmacies

PROSPECTS AND OPPORTUNITIES

• Eye care in Vietnam expected to see continued growth
• Product innovation to be seen in the forecast period
• Rohto Mentholatum Vietnam engaing in partnerships and community programmes

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Stable peformance from wound care in 2025
• Urgo Healthcare Products (Thailand) Ltd retains its leading position
• Pharmacies remains top distribution channel

PROSPECTS AND OPPORTUNITIES

• Wound care forecast to achieve stronger growth
• Advanced wound care innovations support sustainable healthcare in Vietnam
• Urgo Healthcare Products (Thailand) Ltd will remain the leading company in wound care sustainability efforts in Vietnam

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Expansion supported by rising health and wellness trend
• Bayer Vietnam Ltd leads the category thanks to the popularity of Berroca
• Retail e-commerce the fastest growing channel for vitamins in Vietnam

PROSPECTS AND OPPORTUNITIES

• Vietnam's vitamins market forecast to maintain strong growth
• E-commerce and innovation drive growth in vitamins
• Direct sellers remain important in vitamins as Herbalife Vietnam and Amway Vietnam continue their sustainable activities

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dietary supplements faces challenges as Vietnam battles counterfeit products in 2025
• Herbalife Vietnam LLC leads the market
• Pharmacies to stay out in front

PROSPECTS AND OPPORTUNITIES

• The dietary supplements market in Vietnam will maintain a continuous strong performance in the forecast period
• Dietary supplement innovations bring convenience and targeted benefits in Vietnam
• Vietnam strengthens fight against counterfeit dietary supplements through government and retail partnerships

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Stable category performance
• Herbalife Vietnam leads weight management and wellbeing
• Direct selling leads distribution

PROSPECTS AND OPPORTUNITIES

• Weight management and wellbeing in Vietnam are projected to deliver a stronger performance
• Leading players will lead product innovation
• Direct sellers like Herbalife Vietnam and Amway Vietnam playing pivotal roles in advancing sustainable development

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong growth for sports nutrition in Vietnam in 2025
• Herbalife Vietnam LLC leads the sports nutrition market
• Direct selling loses place as the leading channel

PROSPECTS AND OPPORTUNITIES

• Sports nutrition in Vietnam is expected to improve steadily in the coming years
• Sports nutrition market set to welcome more imported international brands
• Health and wellness trend supports growth

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal and traditional products continued to perform strongly
• Herbalife Vietnam LLC maintains its leadership in highly fragmented category
• Pharmacies leads category distribution, but rival channels continue to grow

PROSPECTS AND OPPORTUNITIES

• Herbal/traditional products set to record a strong performance
• Vietnamese pharmaceutical leaders innovate, combining tradition with technology
• Sustainable growth and community wellness drive Vietnam's herbal and direct selling markets

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Paediatric consumer health in Vietnam continues to post good results
• UPSA, Laboratoires works to reinforce its leadership in paediatric consumer health
• Pharmacies leads, while retail e-commerce gains in popularity

PROSPECTS AND OPPORTUNITIES

• Paediatric consumer health market is expected to see significant, but more stable growth
• Rising demand fuels innovation in paediatric vitamins and dietary supplements in Vietnam
• Paediatric consumer health reflects growing wellness awareness and rising demand for early care in Vietnam

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030