Apparel and Footwear in India

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear sees growth, with polarisation and the rise of digital channels evident

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Polarisation drives dual strategies in apparel and footwear
• CHART 2 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
• Tariffs and supply chain disruptions challenge retailers
• CHART 3 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
• Apparel maintains the highest sales, but sportswear sees the fastest growth

WHAT'S NEXT?

• Rising incomes, digital transformation, and localisation set to contribute to growth
• CHART 4 Analyst Insight
• Growth in sportswear to be supported by the health and comfort trends and local production
• Fast fashion, premiumisation, and sustainability expected to shape the future

COMPETITIVE LANDSCAPE

• Incumbents maintain their leading positions while D2C brands reshape the dynamics
• Innovative product launches and strategic partnerships
• CHART 5 NewMe's Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
• New entrants and strategic partnerships expected to impact the competitive landscape

CHANNELS

• Offline retail remains dominant despite e-commerce growth
• Retail e-commerce drives growth, with this trend set to continue

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in India 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in India 2025
• CHART 9 Consumer Landscape in India 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market shows resilience despite supply chain disruptions
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Government import ban disrupts supply chain
• CHART 11 Bangladesh ban spurs shift to domestic sourcing in Indian apparel supply chain in 2025
• Domestic sourcing ensures outwear growth

WHAT'S NEXT?

• Rising incomes and female workforce fuel long-term growth
• Brands prioritise inclusivity to attract wider consumer base
• Omnichannel integration becomes essential for competitiveness
• CHART 12 Analyst Insight

COMPETITIVE LANDSCAPE

• Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
• Leading players utilise distinct strategies

CHANNELS

• Physical retail remains dominant in womenswear
• E-commerce growth chips away at offline retail channels

PRODUCTS

• Influencer brand, Underneat, champions comfort and inclusivity
• CHART 13 Underneat by Kusha Kapila: Redefining shapewear with inclusivity in 2025
• Siyaram's enters value fashion with new brand, Zecode
• CHART 14 Siyaram's launches Zecode to drive fast fashion value for Gen Z and urban shoppers

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MENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Millennials and Generation Z power growth, with comfort and versatility priorities
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Menswear sees growth along with economic expansion and rising incomes
• Men's outerwear dominates and grows as men experiment more with their clothing
• The interplay between challenger and incumbent brands reshapes menswear

WHAT'S NEXT?

• Omnichannel presence expected to be essential for growth
• Men's outerwear to remain the largest category, with made-to-order on the rise
• CHART 16 Analyst Insight
• AI-driven personalisation and challenger brands to shape the future

COMPETITIVE LANDSCAPE

• Leading brands maintain their positions through premiumisation
• Reliance Retail drives growth in menswear with an omnichannel strategy
• CHART 17 Reliance Retail Sees Growth Thanks to Ajio and Ajio Luxe and Retail Expansion
• Opportunities through personalisation, and for challenger brands

CHANNELS

• Offline retail remains dominant despite the rise of retail e-commerce
• Snitch is a challenger brand seeing growth through omnichannel retailing
• CHART 18 Challenger Snitch's Rapid Retail Expansion in Menswear Through Omnichannel Retail

PRODUCTS

• AI-powered personalisation transforms the menswear shopping experience
• CHART 19 Google's AI-Powered Virtual Try-On Revolutionises Menswear Shopping in India

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CHILDRENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and style drive market expansion
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Policy shift accelerates focus on local sourcing
• CHART 21 Challenges for Indian childrenswear brands after land transport ban with Bangladesh
• Baby and toddler wear leads childrenswear growth
• Smaller traders face signficant supply chain disruptions

WHAT'S NEXT?

• Parents trade up to organic and stylised clothing
• Ominchannel strategies become essential for incumbents to compete
• CHART 22 Analyst Insight
• Children's voices influence purchasing decisions

COMPETITIVE LANDSCAPE

• Established players lead through vast retail networks
• Direct-to-consumer brands use omnichannel to build consumer loyalty

CHANNELS

• Preference for try-on keeps physical retail dominant
• CHART 23 are Ones by Rare Rabbit expands retail presence with three new stores in Delhi
• Convenience and premiumisation fuel e-commerce growth

PRODUCTS

• Kidbea champions sustainability with eco-friendly fabrics
• CHART 24 Kidbea sets new standards for functional sustainability in India

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SPORTSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for comfort and versatility drives market expansion
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Fitness awareness and athleisure drive growth
• Value fashion brands intensify market competition
• Brands accelerate local production to mitigate barriers
• CHART 26 Regulatory and supply chain pressures transform sportswear in India in 2025

WHAT'S NEXT?

• Omnichannel retail drives engagement across digital and physical touchpoints
• Rise in health consciousness drives Gen Z demand for sportswear
• Inclusive design and digital influence set to redefine sportswear in India
• CHART 27 Analyst Insight

COMPETITIVE LANDSCAPE

• Puma maintains lead through consistent product innovation
• lululemon partners with Tata CLiQ for strategic market entry
• CHART 28 lululemon to enter India in 2026 through a franchise partnership with Tata CLiQ
• BlissClub challenges incumbents with inclusive activewear for Indian women
• CHART 29 BlissClub challenges global sportswear giants with inclusive women's activewear

CHANNELS

• Offline retail remains dominant owing to experiential shopping preference
• Apparel and footwear specialists dominates offline retail through value expansion

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JEANS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of jeans surge, fuelled by economic boom and AI innovation
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Predictive AI transforms inventory management and helps boost sales
• CHART 31 AI-Powered Predictive Analytics Revolutionise Fashion Retail to Cut Overstock
• The largest category, standard jeans, drives growth

WHAT'S NEXT?

• Rising incomes and demand for fashionable denim will ensure continued solid growth
• More brands expected to adopt AI and sustainable practices to drive growth
• D2C brands and influencer collaborations set to reshape consumer engagement

COMPETITIVE LANDSCAPE

• Trent and Levi Strauss maintain their lead through innovation
• D2C challengers and incumbents drive innovation and growth
• CHART 32 Incumbents and D2C Challengers Drive Innovation and Growth in Jeans

CHANNELS

• Offline retail dominates jeans through experiential shopping
• Retail e-commerce plays an increasingly significant role in jeans
• D2C brands and influencer collaborations reshape consumer engagement
• CHART 33 Analyst Insight

PRODUCTS

• Sustainable innovations gain traction in jeans, such as Indigotex's indigo-dyed wool denim
• CHART 34 Indigotex Leads Sustainable Innovation in Indigo-Dyed Wool Denim

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HOSIERY IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented yet growing: Hosiery sees sales surge amidst premium shift and online traction
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium and budget products both contribute to growth as disposable incomes rise
• Non-sheer hosiery dominates due to wide consumer group
• SocksXpress opens a premium store at Chennai airport, reinforcing its high-end strategy
• CHART 36 SocksXpress Elevates the Premium Socks Experience with Airport Store Expansion

WHAT'S NEXT?

• Younger consumers set to drive demand for premium and functional hosiery
• CHART 37 Analyst Insight
• Non-sheer hosiery will maintain dominance with comfort and practicality
• E-commerce, digital marketing, and advanced features to shape the future of hosiery

COMPETITIVE LANDSCAPE

• Challenger brands gain ground on established incumbents
• D2C brands and premium launches drive growth
• CHART 38 Supersox Debuts Kartik Aaryan-Powered IPL Sock Collection
• The move by companies towards premium products and use of influencers set to continue

CHANNELS

• Offline retail dominates hosiery through traditional outlets
• E-commerce gains traction among young and premium consumers

PRODUCTS

• Premium brands elevate comfort with advanced materials
• CHART 39 Bonjour Launches Odour-Free Bamboo Socks in 2025 to Deliver Superior Comfort

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APPAREL ACCESSORIES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth continues as incomes rise, with polarisation evident
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by rising disposable incomes and sustainability, with polarisation evident
• Belts drives growth of apparel accessories, while luxury silk scarves perform well
• CHART 46 Silk Scarves Emerges as a Versatile Luxury Micro-Trend in the Fashion Landscape
• Urban Monkey takes advantage of the travel and tourism boom to drive growth for hats/caps
• CHART 47 Urban Monkey's 2025 Hats/Caps Ride the Travel Wave in India

WHAT'S NEXT?

• Market polarisation and travel and tourism set to drive growth, with belts performing well
• Other apparel accessories will maintain its declining trend, and sales of gloves to remain low

COMPETITIVE LANDSCAPE

• Lifestyle International, Puma Sports and Aditya Birla maintain their leading positions
• A focus on differentiation likely in an unorganised competitive landscape
• CHART 48 Analyst Insight

CHANNELS

• Offline retail dominates sales of apparel accessories
• Retail e-commerce gains traction with premium and fashion-forward products

PRODUCTS

• Sustainability drives product innovation with eco-friendly materials
• CHART 49 Ethik Leads India's Sustainable Fashion Wave with Vegan Leather Accessories in 2025

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FOOTWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and athleisure trend spark significant growth in footwear
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by rising incomes, seasonal launches, and the fitness trend
• Men's footwear dominates, but children's and women's footwear are more dynamic
• Asics increases local manufacturing to navigate regulatory changes
• CHART 41 ASICS Boosts Local Manufacturing in 2025 to Counter Supply Chain Issues

WHAT'S NEXT?

• Rising disposable incomes anticipated to fuel demand for premium footwear
• Men's footwear will continue to lead sales despite slower growth
• Omnichannel retailing and quick commerce to reshape footwear sales

COMPETITIVE LANDSCAPE

• Bata and Relaxo maintain their leading positions, but see increasing challenges
• CHART 42 Analyst Insight
• Strategic moves and emerging trends create new opportunities
• Challenger brands reshape the retail landscape with digital-first strategies
• CHART 43 Comet Strengthens its Position Through Limited-Edition Drops and Immersive Retail

CHANNELS

• Offline retail remains dominant, led by apparel and footwear specialists
• Retail e-commerce drives growth with fast delivery and convenience

PRODUCTS

• Brand partnerships and seasonal launches shape footwear
• CHART 44 Brand Partnerships and Seasonal Campaigns Boost Sales of Footwear in 2025

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