Consumer Health in India

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Analgesics achieve high single digit growth as everyday solution for pain relief
• Competition intensifies as development focuses on hybrid formulations and specific types of pain
• Availability across e-pharmacy and quick commerce platforms drives growth

PROSPECTS AND OPPORTUNITIES

• Urban performance-driven lifestyles will drive analgesics demand in the forecast period
• Convenient formats to drive higher analgesics usage in India
• Pain management is forecast to evolve from reactive relief to proactive, lifestyle-based prevention

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Unseasonal rains and weather volatility prolongs demand for some cough, cold and allergy remedies
• Competition intensifies through occasion and intensity segmentation
• Distribution is shaped by format specialisation and time-of-day

PROSPECTS AND OPPORTUNITIES

• Urbanisation and air quality challenges will sustain demand for cough, cold and allergy (hay fever) remedies
• Safety and regulation will drive reformulation, transparency, and market leadership in the cough syrup category
• Lower GST on pharmaceutical products to expand access and shift price sensitivity

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth is led by indigestion and heartburn remedies
• Competition is defined by usage ownership, not just brand leadership
• Digestive remedies distribution shifts from availability to immediacy

PROSPECTS AND OPPORTUNITIES

• Affordable pricing and micro-packaging will define mass-market appeal
• Growing preference for home remedies and dietary correction may limit OTC uptake
• Digestive remedies will increasingly be linked to stress and lifestyle disorders

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Topical germicidals/antiseptics witness strong growth
• Large players benefit from scale and mass-media investment
• Distribution in 2025 reflects trust-led replenishment rather than discovery

PROSPECTS AND OPPORTUNITIES

• Antifungal treatments will see sustained demand led by climate and lifestyle factors
• Nappy rash and sensitive-skin products will benefit from adoption of premium infant care
• GST rationalisation is forecast to lower entry barriers and expand regular usage

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health-driven behavioural shifts drive stronger uptake of NRT in urban India
• Competition expands beyond the incumbents as sustainability favours large pharma players
• Pharmacies continue to anchor NRT sales, while retail e-commerce expands discovery

PROSPECTS AND OPPORTUNITIES

• Urban lifestyle constraints are forecast to shift NRT from pure cessation to everyday smoking management
• Tax increases on cigarettes in 2025 is expected to reinforce demand momentum for NRT products
• Rising focus on respiratory and fitness outcomes to reframe the value of NRT

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN INDIA

2025 DEVELOPMENTS

EYE CARE IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong value decline due to narrower OTC portfolios
• Competitive landscape is shaped by prescription migration and fragmentation
• Distribution is influenced by risk perception and controlled access

PROSPECTS AND OPPORTUNITIES

• Dry eye management will transition from episodic relief to routine daily prevention
• Preventive eye care will gain ground among younger consumers
• Persistent air quality issues will sustain demand for broad-relief eye care solutions

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2020-2025
• Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wound care posts robust growth driven by everyday usage
• Competition rises from one-size bandages through to purpose-built solutions
• Pharmacy channel meets immediate needs while e-commerce enables stocking and bundling

PROSPECTS AND OPPORTUNITIES

• Child-centric usage to drive higher household penetration of wound care
• Rising skin sensitivity drives preferences toward gentle wound care solutions
• Digital health awareness will raise self-care standards in wound management

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2020-2025
• Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Robust performance for the vitamins category
• Established brands lead while D2C players expand awareness and reach
• Retail strategies reflect habitual shopping patterns

PROSPECTS AND OPPORTUNITIES

• Diagnostics and testing are set to reshape vitamin consumption
• Absorption-led formulation will become more important than dosage strength
• Plant-based vitamins will gain traction as "clean label" expectations rise

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2020-2025
• Table 57 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 58 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 59 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 60 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 61 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dietary supplements approach near double-digit value growth
• Traditional players lead while direct-to-consumer brands reshape engagement
• Direct selling dominates while e-commerce gains ground in India

PROSPECTS AND OPPORTUNITIES

• Trust, transparency, and influencer-led education will drive future growth
• Innovations in formats and formulations is set to pull younger consumers into dietary supplements
• Beauty supplements are expected to blur the boundary between beauty and wellness

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Weight management and wellbeing in India moves from intent to action
• Competition intensifies as brands leverage ingredient transparency and functional claims to gain consumer trust
• Direct selling dominates as online platforms emerge

PROSPECTS AND OPPORTUNITIES

• Supplement nutrition drinks to face scrutiny in a protein-first wellness market
• Metabolic efficiency to become the core weight management narrative
• Stress and sleep support are forecast to enter weight management routines

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports nutrition in India is rapidly expanding led by mainstream protein adoption and convenient on-the-go formats
• India's sports nutrition landscape is shaped by leading players and dynamic "clean-label" challenger brands
• Retail e-commerce has become the primary growth engine for sports nutrition sales

PROSPECTS AND OPPORTUNITIES

• Brands are set to boost consumer confidence through conscious initiatives
• Innovation beyond whey and functional formats will accelerate future growth
• Reduction in Good and Services Tax (GST) to accelerate growth in sports nutrition

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Household reliance keeps herbal/traditional products on steady growth path
• Scale and specificity shape competitive dynamics
• From point-of-need to point-of-discovery, distribution is quietly reshaping herbal purchases

PROSPECTS AND OPPORTUNITIES

• Cultural familiarity and trust will sustain demand
• Seasonality will continue to shape demand peaks and portfolio planning
• GST rationalisation will act as a structural growth enabler for herbal products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Everyday care defines growth of paediatric consumer health
• Incumbents enjoy scale as new entrants re-write category boundaries
• Pharmacies anchor trust while digital ecosystems expand reach

PROSPECTS AND OPPORTUNITIES

• Rising household income to expand the potential base for paediatric consumer health
• Format innovation to drive higher acceptance and consistent usage in paediatric consumer health
• Rising scrutiny around sugar content and overconsumption risks may temper growth

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030