Consumer Appliances in the United Kingdom

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances shows resilience, driven by smart tech and multifunctionality

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Smart and AI-powered appliances drive value growth
• CHART 2 Samsung's Bespoke AI Laundry Combo
• Home laundry appliances performs well as demand for connected appliances grows
• Multifunctionality continues to shape consumer appliances
• CHART 3 Ninja CRISPi 4-in-1 Portable Glass Air Fryer is Launched in the UK in 2025

WHAT'S NEXT?

• Growth will be driven by energy-efficient and multifunctional products
• CHART 4 Analyst Insight
• Heat pumps set to see the highest growth due to government support and rising awareness
• Smart and AI-powered appliances anticipated to drive value growth
• CHART 5 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Procter & Gamble maintains its lead with a diverse portfolio
• Hisense gains traction with smart marketing and product launches

CHANNELS

• Retail e-commerce dominates both major and small appliances
• Offline retailers still have a role to play

PRODUCTS

• Sustainability and energy efficiency fuel product development
• CHART 6 Caple's New Heat Pump Tumble Dryer Promises Savings

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in the United Kingdom 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in the United Kingdom 2025
• CHART 10 Consumer Landscape in the United Kingdom 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

DISHWASHERS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Built-in models and efficiency standards shape a resilient market
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Marginal improvement in dishwasher sales driven by housing market
• CHART 12 Analyst Insight
• Built-in dishwashers remains most popular format with steady growth
• Sustainability and energy efficiency drive innovation
• CHART 13 Miele Upgrades Dishwasher Range to Achieve Energy Efficiency Rating A

WHAT'S NEXT?

• Consumers increasingly consider dishwashers an essential appliance
• Energy efficiency and clear communication to drive future demand
• AI to drive premium growth, needs clear benefit communication

COMPETITIVE LANDSCAPE

• Hisense gains share as Bosch and Beko maintain lead

CHANNELS

• Retail e-commerce dominates distribution of dishwashers with variety and competitive prices
• Euronics launches private label products to compete with direct-to-consumer sales

PRODUCTS

• Innovation in built-in and slimline dishwashers drives growth
• CHART 14 Bosch Expands With Series 2 Fully Integrated Slimline Dishwasher

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Home laundry in the UK embraces smart tech and energy efficiency for value
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Samsung and Caple drive innovation with smart and sustainable laundry solutions
• CHART 16 Caple's New Heat Pump Tumble Dryer Promises Energy Cost Savings
• Automatic washing machines dominate demand
• CHART 17 Analyst Insight
• Meeting consumer demand for customised convenience
• CHART 18 Haier's X Series 11 Washing Machine Promises Long-Lasting Fresh Laundry

WHAT'S NEXT?

• Replacements, smart innovation, and sustainability to drive value
• Automatic washing machines will remain dominant
• Automatic dryers with heat pump technology to drive growth and sustainability

COMPETITIVE LANDSCAPE

• Indesit Co UK Ltd retains lead of consolidated competitive landscape

CHANNELS

• E-commerce dominance continues with strong omnichannel focus

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and technology drive value in large cooking appliances
• CHART 19 Key Trends 2025

INDUSTRY PERFORMANCE

• Some positivity amongst a weak performance for large cooking appliances
• CHART 20 Analyst Insight
• CHART 21 Aga Rangemaster Receives Gold Accreditation for Reducing Carbon Footprint
• UK consumers embrace smart and AI-driven cooking
• CHART 22 Bosch's Latest AI-Enhanced Oven
• AEG drives premiumisation with innovative kitchen range
• CHART 23 AEG Unveils Premium Kitchen Range of Appliances

WHAT'S NEXT?

• Low growth forecast driven by replacements and housing
• Built-in hobs to remain strong growth driver as part of minimalist kitchen look
• Premiumisation, customisation and refurbished goods to shape future

COMPETITIVE LANDSCAPE

• Top players maintain lead in large cooking appliances

CHANNELS

• E-commerce dominates distribution of large cooking appliances with stable growth
• Builder merchants and construction help drive growth in built-in appliances

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Microwaves navigates mixed fortunes in 2025
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Built-in microwaves drives growth as consumers look for premium features
• CHART 25 Analyst Insight
• Smart and AI-powered microwaves drive premiumisation and innovation
• CHART 26 Samsung's Smart Freestanding Microwave

WHAT'S NEXT?

• Growth likely to be driven by rising incomes and multifunctionality
• Freestanding microwaves will remain dominant, but built-in anticipated to gain traction
• AI and personalisation anticipated to redefine microwaves

COMPETITIVE LANDSCAPE

• Panasonic and Sharp maintain their lead with wide availability
• New entrants and steady income growth present business opportunities

CHANNELS

• Dominance of retail e-commerce continues
• Growth is seen for builder merchants, while some offline channels remain significant

PRODUCTS

• Customisation drives sales of microwaves
• CHART 27 Swan's Nordic Digital Microwave Maintains its Popularity
• Players in microwaves embrace multifunctionality to compete
• CHART 28 Daewoo's 5-in-1 Air Fryer Microwave

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value growth outpaces volume amidst premiumisation
• CHART 29 Key Trends 2025

INDUSTRY PERFORMANCE

• Liebherr helps drive premium sales with innovative fridge freezers
• CHART 30 Liebherr Introduces World's First Fully-Integrated Fridge Freezer in Energy Class A
• Fridge freezers dominate sales in a stagnant housing market
• Premiumisation drives value growth despite volume stagnation
• CHART 31 Liebherr Wins Design Award for Side-by-Side Fridge Freezer

WHAT'S NEXT?

• Refrigeration appliances poised for premium-driven growth
• CHART 32 Analyst Insight
• Fridge freezers to remain dominant amidst dynamic format shifts
• Refurbished appliances to impact market dynamics

COMPETITIVE LANDSCAPE

• Beko and Hisense lead with strong brand presence

CHANNELS

• E-commerce continues to dominate but omnichannel strategy remains important
• Solid growth for builder merchants and construction

PRODUCTS

• Driving innovation with smart and sustainable features
• CHART 33 Hisense Introduces AI-Powered Dish Designer

COUNTRY REPORTS DISCLAIMER

AIR CONDITIONERS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Households invest in cooling solutions due to climate change, eyeing energy efficiency
• CHART 34 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers increasingly prioritise cooling amid climate change
• Portable air conditioners leads sales in a challenging market
• CHART 35 MeacoCOOL MC series 14000 Offers 'A' Energy Rating and Uses R290 Refrigerant

WHAT'S NEXT?

• Consumers expected to increasingly prioritise cooling amid climate change
• Split air conditioners will see the highest growth, but portable units the highest sales
• Business impact of environmental concerns and product customisation in the future
• CHART 36 Analyst Insight

COMPETITIVE LANDSCAPE

• De'Longhi, Gree and Mitsubishi maintain their lead through diverse offerings
• Opportunities for growth through innovating to meet consumer needs

CHANNELS

• Retail e-commerce leads the distribution of air conditioners thanks to convenience
• Split air conditioners has more sales offline and in non-retail channels

PRODUCTS

• Consumer desire for multifunctionality exemplified by the Bosch Climate 5000m
• CHART 37 Bosch Climate 5000M Split Air Conditioner Exemplifies Multifunctionality
• Air conditioners embrace AI for personalised comfort and efficiency
• CHART 38 LG Reveals Latest Upgraded DUALCOOL AI Air Conditioner with Enhanced AI

COUNTRY REPORTS DISCLAIMER

HEAT PUMPS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Boom in demand for eco-friendly heat pumps amidst energy efficiency push
• CHART 39 Key Trends 2025

INDUSTRY PERFORMANCE

• Heat pumps surge in 2025 amidst policy support and eco-awareness
• CHART 40 Analyst Insight
• Government-backed growth and policy push
• CHART 41 UK Government Continues Campaigning to Support Adoption of Heat Pumps
• New regulations catalyse smart heat pump installations in the UK
• CHART 42 UK Regulations Changing to Support Easier Heat Pump Installation

WHAT'S NEXT?

• Government support and demand for energy-efficient options to drive future growth
• Air to water format of heat pumps to remain dominant
• Overcoming installation costs and skilled labour shortages

COMPETITIVE LANDSCAPE

• Consolidation despite entry of newer players

CHANNELS

• Builder merchants and construction drive heat pump distribution
• Appliances and electronics specialists gain traction

PRODUCTS

• Hive and Daikin drive smart heat pump innovation
• CHART 43 Hive and Daikin Collaborate to Make Heat Pumps Smart

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation and an online presence are key strategies in a challenging environment
• CHART 44 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers demand multifunctional and time-saving kitchen devices
• Blenders remains the largest category despite declining sales
• Multifunctionality drives dynamic growth in mixers

WHAT'S NEXT?

• Consumers will favour multifunctional kitchen devices over single-function appliances
• Refurbished goods to impact sales of new appliances
• CHART 45 Analyst Insight

COMPETITIVE LANDSCAPE

• Stable leadership despite declining volume sales
• SharkNinja gains share through effective marketing and value
• CHART 46 SharkNinja Launches the Blast Max Portable Blender in 2025
• Adaptation will be needed for companies to gain share in a challenging environment

CHANNELS

• Retail e-commerce dominates distribution as consumers seek convenience
• Continued rise of online shopping will continue to impact offline retail channels

PRODUCTS

• Multifunctionality and portability drive innovation
• CHART 47 Thermomix Launches the TM7 Multifunctional Food Preparation Appliance in 2025
• The rise of cordless and portable kitchen appliances for convenience and safety
• CHART 48 KitchenAid Launches its Go Cordless Hand Blender

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience and customisation significant in personal care appliances
• CHART 49 Key Trends 2025

INDUSTRY PERFORMANCE

• Convenience and customisation impact personal care appliances
• CHART 50 Philips Launches the Sonicare 5000-7000 Series Toothbrushes
• Hair care appliances continues to lead, but oral care appliances draws closer

WHAT'S NEXT?

• Consumers will seek convenient multifunctional personal care appliances
• Oral care appliances set to lead growth with innovation and a hygiene focus
• CHART 51 Analyst Insight
• Sustainability and refurbished goods to shape future business strategies

COMPETITIVE LANDSCAPE

• Procter & Gamble and BaByliss (UK) Ltd lead and extend their shares
• Companies will need to adapt to changing consumer trends to survive

CHANNELS

• Retail e-commerce dominates personal care appliances due to demand for convenience
• Offline retailers will continue to suffer from the competition from retail e-commerce

PRODUCTS

• Dyson cordless designs continue to attract consumers
• CHART 52 The Dyson Corrale Remains a Popular Cordless Hair Straightener
• Innovative multifunctional products appeal to consumers in personal care appliances
• CHART 53 Dyson Launches the Airwrap i.d Multi Styler and Dryer

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value growth amidst volume decline, driven by innovation and efficiency
• CHART 54 Key Trends 2025

INDUSTRY PERFORMANCE

• Some positivity for small cooking appliances despite economic challenges
• CHART 55 Analyst Insight
• Convenience and efficiency fuel demand for multifunctional small cooking appliances
• CHART 56 Tefal Launches Multicooker With 14 Cooking Modes
• SharkNinja momentum boosts air fryer sales
• CHART 57 SharkNinja Launches Ninja CRISPi 4-in-1 Portable Glass Air Fryer

WHAT'S NEXT?

• Navigating declining interest and pockets of growth
• Multifunctionality and energy efficiency to drive future trends

COMPETITIVE LANDSCAPE

• SharkNinja gains further share in fragmented landscape

CHANNELS

• E-commerce dominates distribution of small cooking appliances

PRODUCTS

• Sustainability and energy efficiency shape product offerings
• CHART 58 SharkNinja Continues to Update and Launch New Air Fryers

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart tech and premiumisation drive value in UK vacuum cleaners
• CHART 59 Key Trends 2025

INDUSTRY PERFORMANCE

• Cordless and smart solutions drive sales despite economic challenges
• CHART 60 Shark Adds Another Cordless Model to its Lineup
• Standard vacuum cleaners dominate sales, robotic vacuum cleaners drive growth
• CHART 61 Analyst Insight
• Smart and AI-powered technology revolutionises cleaning convenience
• CHART 62 Roborock Launches Robotic Vacuum Cleaner With AI-Controlled Folding Arm

WHAT'S NEXT?

• Robotic and cordless vacuum cleaners to drive future growth
• Cordless solutions to lead with improved portability and battery performance
• Growing shift towards refurbished goods as part of government initiative and demand for more sustainable solutions

COMPETITIVE LANDSCAPE

• SharkNinja and Dyson continue to lead amidst competition from smaller players

CHANNELS

• E-commerce dominates distribution with wide product choice

PRODUCTS

• Multifunctionality drives innovation with advanced features
• CHART 63 Eufy Launches X10 Pro Omni

COUNTRY REPORTS DISCLAIMER