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PUBLISHER: Euromonitor International | PRODUCT CODE: 1916422
PUBLISHER: Euromonitor International | PRODUCT CODE: 1916422
Health and Wellness in Italy
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PAGES: 59 Pages
DELIVERY TIME: 1-2 business days
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Consumers are increasingly prioritising their health and wellbeing in Italy, and this is reflected in the range of health and wellness claims across food and beverages. As health awareness grows and consumers develop more sophisticated preferences, players are keen to add new health claims and align themselves with key trends such as high protein where possible.
Euromonitor International's Health and Wellness in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: HWFBIT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Rising health awareness drives expansion of claims
INDUSTRY PERFORMANCE
- Italian consumers invest to support health
- Protein trend gains prominence
WHAT'S NEXT
- Economic recovery to propel growth of health and wellness
COUNTRY REPORTS DISCLAIMER
HW HOT DRINKS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Functional and natural claims attract consumers
INDUSTRY PERFORMANCE
- Health claims attract consumers despite higher prices
- Natural claims remain a major draw
- Other hot drinks struggle against high sugar content
WHAT'S NEXT
- Functional trend to gain momentum
- Hot drinks combine natural and functional claims to stay relevant
- Organic hot drinks to perform well
CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SOFT DRINKS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Consumers are responsive to a variety of health claims
INDUSTRY PERFORMANCE
- Energy boosting and protein claims gain traction
- Natural is losing appeal to more sophisticated claims
- Strong developments in 'good source of minerals' claims
WHAT'S NEXT
- Sugar tax and sophisticated preferences will drive health and wellness developments
- Natural claims need to evolve to meet sophisticated consumer preferences
- Rising demand for functional claims
CATEGORY DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
- Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SNACKS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Italy's healthy snacking culture is developing
INDUSTRY PERFORMANCE
- Growing preference for high protein and low sugar snacks
- Gluten free products expand in snacks
- High-fibre snacking gains popularity
WHAT'S NEXT
- Protein trend will evolve across more snack categories
- Growth potential for gluten free snacks
- Bright outlook for high fibre snacks
CATEGORY DATA
- Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
- Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
- Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
- Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
- Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Players adopt multiple health claims to address consumer needs
INDUSTRY PERFORMANCE
- Focus on high protein and functional claims
- Lactose free cheese continues to gain popularity
- Low fat claims are common in soft cheese and mozzarella
WHAT'S NEXT
- Health claims will be central to product development
- Promising outlook for lactose free products
- Low fat will continue to resonate with consumers
CATEGORY DATA
- Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
- Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
- Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
- Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
- Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
- Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
- Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
- Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW COOKING INGREDIENTS AND MEALS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Diverse range of health claims
INDUSTRY PERFORMANCE
- High protein claims are emerging within the category
- Gluten free expands into ready meals
- Vegetarian and vegan claims are widespread
WHAT'S NEXT
- Health focus to remain strong in product development
- Pace of innovation to intensify in gluten free
- Vegetarian and vegan trend is set to evolve
CATEGORY DATA
- Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
- Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
- Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
- Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
- Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW STAPLE FOODS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Strong preference for healthier alternatives
INDUSTRY PERFORMANCE
- Health awareness continues to rise in Italy
- Gluten free claims lead in staple foods
- High fibre is key health and wellness claim
WHAT'S NEXT
- Plant-based eating trend to gain traction
- Gluten free poised for strong growth
- High fibre to gain further ground in staple foods
CATEGORY DATA
- Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
- Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
- Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
- Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
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