Soft Drinks in Germany

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness, price and nostalgia are key factors in consumers' purchasing decisions

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Cost-savings without compromising on quality
• Health and wellness increasingly shapes offer and demand
• Changing foodservice consumption supports a demand for soft drinks

WHAT'S NEXT?

• Sober trend to favour soft drinks consumption
• Diversfication to cover consumers' needs
• Retail to maintain dominance despite recovery of foodservice

COMPETITIVE LANDSCAPE

• Aldi is adding premium value to diversify its offer
• Paulaner Brauerei shows dynamism through a retro and nostalgia appeal

CHANNELS

• Discounters respond to the affordability dynamic while developing higher-quality assortments
• Strategic locations and wide and varied offers support strong position of supermarkets

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Germany

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Overall stagnation despite innovation and bright spots

INDUSTRY PERFORMANCE

• Health-centric consumption boosts reduced sugar carbonates
• Mixes add dynamism to the category

WHAT'S NEXT?

• Innovation and nostalgia or retro options to pique the interest of adult consumers
• Functional carbonates feature prebiotics
• Combining fun and indulgence with wellbeing

COMPETITIVE LANDSCAPE

• Coca-Cola's local emphasis helps to consolidate its leadership of carbonates
• Paulaner Brauerei rides the popularity of spezi in Germany

CHANNELS

• Grocery retailers remain the main shopping destinations
• Retailers upgrade assortments to gain a competitive edge

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

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JUICE IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Juice remains highly popular among German consumers

INDUSTRY PERFORMANCE

• Price increases impact consumer behaviours
• Juice drinks (up to 24% juice) benefits from a price advantage over 100% juice and the nostalgia trend

WHAT'S NEXT?

• Juice to come under pressure amidst price increases
• Juice to see innovation to move out of stagnation
• Juice to travel in a healthy with small indulgence direction

COMPETITIVE LANDSCAPE

• Private label consolidates retail volume dominance amidst price rises
• Capri-Sun piques the interest of the retro crowd

CHANNELS

• Consumers show a preference for the lower prices of discounters
• Large assortments and price promotions spur supermarkets

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

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BOTTLED WATER IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Natural mineral bottled water dominates demand

INDUSTRY PERFORMANCE

• Bottled water remains number one for hydration but the competition intensifies
• Functional bottled water benefits from the demand for hydration with specific nutritional value

WHAT'S NEXT?

• Hydration to continue to stimulate the use of natural mineral bottled water
• Bottled water as part of a healthy and sustainable diet
• Hotter summers to increase in consumption

COMPETITIVE LANDSCAPE

• Private label enjoys consumer trust
• Regional brands gain momentum

CHANNELS

• Price and convenience favour discounters
• Supermarkets leverage price promotions, convenient locations and appealing assortments

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

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SPORTS DRINKS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fitness trend underpins the demand for sports drinks

INDUSTRY PERFORMANCE

• Encouraging a more active population offers growth opportunities
• Energy drinks represent strong competition to sports drinks

WHAT'S NEXT?

• Fitness trend and hydration needs to spur category growth
• Sports technology advancements to enhance user experiences
• Rise of new formats

COMPETITIVE LANDSCAPE

• Powerade remains the leading brand but private label and regional alternatives are big hitters
• Strong external challenges to sports drinks offerings

CHANNELS

• Supermarkets drive volume sales
• Young audience and wide offer boost e-commerce

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

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ENERGY DRINKS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy drinks remains adynamic soft drinks category

INDUSTRY PERFORMANCE

• Energy drinks continue to enjoy rising popularity
• Reduced sugar energy drinks fit with a key general trend in food and beverages

WHAT'S NEXT?

• Consumers seek value for money
• Consumer search for healthier soft drinks could hit energy drinks
• Potential age limit looming alongside health concerns

COMPETITIVE LANDSCAPE

• Red Bull leads but the competition continues to intensify
• Effect represents a significant local brand

CHANNELS

• Availability, price and convenience bring traffic to discounters
• Supermarkets try to lure consumers with new and niche brands

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

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CONCENTRATES IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumers seek added value with functional concentrates

INDUSTRY PERFORMANCE

• Mixology and sustainability add dynamism
• Liquid concentrates is the most dynamic type

WHAT'S NEXT?

• Home mixing and sustainability to continue to drive growth
• More innovation to come
• Hydration in innovative formats

COMPETITIVE LANDSCAPE

• Polarisation in terms of economy and premium demand
• SodaStream rides the home-mixing trend

CHANNELS

• Large modern grocery retailers compete on price
• Larger and more diverse assortments support supermarkets' leadership
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

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RTD TEA IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer preferences in RTD tea

INDUSTRY PERFORMANCE

• Mixed performances within RTD tea
• Sustainability and new flavours gain traction

WHAT'S NEXT?

• Innovation and changing consumer habits set the stage for growth
• Digital and technological advances to enhance production, distribution and consumer engagement
• Targeted media and marketing strategies to drive attention and growth

COMPETITIVE LANDSCAPE

• Established leaders and innovative entrants shape the competitive landscape
• DirTea relaunch adds dynamism to RTD tea

CHANNELS

• Growing emphasis on private label from discounters while supermarkets make gains
• RTD tea coverage continues to expand

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

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RTD COFFEE IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience trend drives category growth

INDUSTRY PERFORMANCE

• High prices limit the appeal of RTD coffee
• Premiumisation shapes innovation

WHAT'S NEXT?

• Iced coffee trend presents opportunities and challenges
• Innovation as a growth engine for RTD coffee
• Sustainability and transparency to be key factors for both consumers and producers

COMPETITIVE LANDSCAPE

• Private label gains momentum amidst economic pressures
• Starbucks continues to capitalise on unique positioning in RTD coffee

CHANNELS

• Wide choice and proximity favour supermarkets
• On-the-go consumption trend boosts sales through convenience retailers

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Asian speciality drinks see volume sales decline amid shifting consumer priorities and competition

INDUSTRY PERFORMANCE

• Economic factors and limited availability and awareness hinder retail demand
• Asian speciality drinks remain niche in foodservice

WHAT'S NEXT?

• Limited availability and awareness to continue to constrain growth potential
• Digital and technological advancements to drive innovation and efficiencies
• Social media and influencer marketing to gain influence in Asian speciality drinks

COMPETITIVE LANDSCAPE

• Thai Agri Foods leverages a strong brand name and accessibility to consolidate leadership
• Mogu Mogu sees innovation and fosters consumer engagement

CHANNELS

• Regional demographics continue to shape the distribution landscape while large modern grocery retailers emerge in the category
• E-commerce remains significant but cedes ground to small local grocers

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

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