PUBLISHER: Euromonitor International | PRODUCT CODE: 1924964
PUBLISHER: Euromonitor International | PRODUCT CODE: 1924964
Personal Accessories in Spain
Personal accessories in Spain experienced significant changes in 2025, driven by market polarisation and a shift towards affordable luxury and fast fashion as the average Spanish disposable income remained tight. Retail volume sales grew by 21% to 302 million units, while retail value sales grew by only 2% in current terms to EUR5,689 million, indicating a trading down effect. E-commerce players like Shein and Temu capitalised on this trend, offering affordable alternatives to luxury brands. Soc...
Euromonitor International's Personal Accessoriesin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Economic factors drive trading down, although affordable luxury also popular
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
- An increasing number of consumers trade down to fast fashion and affordable luxury
- CHART 2 Trading Down Supports the "Shein Effect"
- Writing instruments performs well in volume terms due to social media and mental health
- Influencers drive sales and shape product trends
- CHART 3 Influencers Drive Trends and Push Sales Via Brand Endorsement
WHAT'S NEXT?
- E-commerce, social media, and greater consumer confidence expected to drive sales
- Writing instruments set to remain the largest personal accessories category in volume terms
- Social media influencers to shape trends and drive sales
- CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
- Established brands maintain their lead due to solid reputation and consumer loyalty
- Smaller local brands gain ground through social media
- CHART 5 Social Media Shapes Sales And Brand Performance
CHANNELS
- Offline retail continues to dominate personal accessories
- Retail e-commerce drives up its share of personal accessories
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in Spain 2025
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Spain 2025
- CHART 9 Consumer Landscape in Spain 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Retail value growth slows, while volume decline continues, although at a slower rate
- CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
- Market polarisation due to economic uncertainty and rising number of HNWIs
- Luggage drives growth with holiday spending
- CHART 11 Leisure Activities Drive Luggage to See the Best Value Performance
- Players capitalise on price sensitivity
- CHART 12 Zara's Online Platform Offers a Wide Range of Bags at Various Prices
- Influencers drive sales and shape product trends
- CHART 13 Social Media Shapes Sales and Brand Performance
WHAT'S NEXT?
- Consumers expected to seek products at both ends of the market
- Luggage anticipated to drive growth from a lower base than bags
- Sustainability and e-commerce to shape the future
COMPETITIVE LANDSCAPE
- Fragmented category with shifting shares
- Emerging players challenge incumbents through online strength
- CHART 14 Analyst Insight
- No significant mergers or acquisitions, but opportunities abound
CHANNELS
- Offline retail remains the dominant channel for sales of bags and luggage
- Retail e-commerce drives growth as consumers seek better prices and a wide product range
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Growth driven by rising incomes, with digital strategies key for future success
- CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
- Value growth slows as consumers prioritise leisure activities over jewellery purchases
- CHART 16 Socioeconomic Framework Limits Sales Growth
- Costume jewellery drives volume sales with affordable options
- Influencers shape jewellery trends and drive sales
- CHART 17 Social Media Shapes Sales and Brand Performance
WHAT'S NEXT?
- Social media influencers anticipated to drive sales of jewellery
- Costume jewellery expected to remain the largest category in volume terms in 2030
- E-commerce and outdoor markets set to drive growth
COMPETITIVE LANDSCAPE
- Pandora extends its lead thanks to its wide appeal across consumer groups
- Local brands gain ground as challengers compete with incumbents
- CHART 18 Smaller Local Brands see Growth
CHANNELS
- Retail e-commerce drives growth with affordable options
- Omnichannel presence becomes increasingly important
- CHART 19 Analyst Insight
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising number of HNWIs contributes to continued growth
- CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
- Some people prioritise experiences over purchases of luxury goods, but opportunities remain
- Sales in the largest category driven by established consumer preferences
- Heritage designs with discreet technology gain popularity
- CHART 21 Fashion Supports Launches
WHAT'S NEXT?
- Technology to drive growth through hybrid watch designs
- Connected watches set to outpace traditional watches in terms of growth
- CHART 22 Analyst Insight
- Social media and sustainability to influence trends
COMPETITIVE LANDSCAPE
- Swatch Group extends its lead amidst market polarisation
- CHART 23 Swatch Maintains its Leading Position Owing to Collaboration Between its Brands
- No significant mergers or acquisitions, or new entrants in 2025
CHANNELS
- E-commerce gains ground as consumers seek value for money, but offline retail dominates
PRODUCTS
- Tech innovations drive health and sports-related innovations
- CHART 24 Higher Interest in Health and Sports Supports Innovation
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Gen Z creativity fuels volume growth in writing instruments
- CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
- A small value decline amidst economic uncertainty, but volume sales rise strongly
- Pens drives actual sales, but colouring sees a stronger performance
- Gen Z impacts the performance of writing instruments
- CHART 26 Gen Z Creativity for Mental Health Supports Sales
- TikTok study trends positively impacts writing instruments despite demographic pressures
- CHART 27 TikTok Continues to Support Sales
WHAT'S NEXT?
- Consumers expected to seek products at either end of the market
- Pens will remain dominant, but colouring expected to drive growth
- Sustainability and wellness drive future growth
- CHART 28 Analyst Insight
COMPETITIVE LANDSCAPE
- Bic extends its lead due to strong brand loyalty
- Private label gains ground over 2020-2025 as economic conditions shape purchasing
- CHART 29 Private Label and Value-Oriented Brands Gain Ground
- Opportunities arise from shifting consumer preferences
CHANNELS
- Offline retail dominates sales as consumers prioritise in-store experiences
- Rising share for retail e-commerce as consumers value convenience and value for money
COUNTRY REPORTS DISCLAIMER
