Toys and Games in Western Europe

Western Europe is the third largest regional market in terms of overall toys and games sales, with video games accounting for the majority of sales in the region. The boundary between physical and digital continues to blur as integrated technology within traditional toys and games persists. Kidults also continue to be a key target for traditional toys and games, driven by nostalgia and increased disposable income.

Euromonitor International's Toys and Games in Western Europe global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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