PUBLISHER: Euromonitor International | PRODUCT CODE: 1979861
PUBLISHER: Euromonitor International | PRODUCT CODE: 1979861
Personal Accessories in Thailand
Personal accessories in Thailand experienced significant polarisation in 2025, with the luxury and mass-market segments driving growth, while the mid-market stagnated. This resulted in positive growth, with retail sales reaching THB192 billion, a 3% rise on the previous year. Growth is being driven by affluent consumers driving demand for luxury items like fine jewellery and luxury bags, and budget-conscious buyers seeking value-for-money accessories via e-commerce. Other factors impacting growt...
Euromonitor International's Personal Accessoriesin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury and value drive growth
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
- Luxury and value polarisation drives growth
- CHART 2 Luxury and Value Polarisation Drives Thai Growth in Personal Accessories
- Traditional and connected watches lead sales
- Resale and rental boom among young Thai consumers
- CHART 3 Resale and Rental Boom Among Price-Sensitive Millennials and Gen Z
WHAT'S NEXT?
- Gen Z and circular consumption set to drive future growth
- Premiumisation key to future growth in personal accessories
- CHART 4 Analyst Insight
- Digital-driven engagement to shape industry future
- Sustainability to gain in importance across personal accessories
COMPETITIVE LANDSCAPE
- Luxury giants and local brands shape competitive landscape
CHANNELS
- Omnichannel retailing boosts sales of luxury personal accessories
- Luxury brands adopt omnichannel strategies to maintain trust and prestige
ECONOMIC CONTEXT
- CHART 5 Real GDP Growth and Inflation 2020-2030
- CHART 6 PEST Analysis in Thailand 2025
CONSUMER CONTEXT
- CHART 7 Key Insights on Consumers in Thailand 2025
- CHART 8 Consumer Landscape in Thailand 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Polarised growth driven by premiumisation and domestic travel rebound
- CHART 9 Key Trends 2025
INDUSTRY PERFORMANCE
- Travel recovery and HNWI spending drive value growth
- Resale and rental options reshape market dynamics
- Travel and tourism drives value sales growth
WHAT'S NEXT?
- Travel growth set to drive demand for multifunctional designs
- CHART 10 Analyst Insight
- Local brands to gain in significance
- Sustainability and the future of bags and luggage
- Innovation and experiential retail to drive sales growth
COMPETITIVE LANDSCAPE
- Hermes and LVMH maintain lead through exclusivity and experience
- Brand strategies balance innovation, localisation, and accessibility
- Brands capitalise on tourism and rental and resale trends
CHANNELS
- Store-based distribution channels lead bags and luggage sales
- Retail e-commerce drives growth with convenience and price sensitivity
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Economic growth and conscious consumption fuel Thailand's jewellery category
- CHART 11 Key Trends 2025
INDUSTRY PERFORMANCE
- New consumer preferences split between investment and fashion jewellery
- Gold holds longer-term value compared to social media interest spikes
- CHART 12 Thailand's Jewellery Market Splits Between Gold Investment and Trend-Driven Fashion.
- Consumers shift towards personalised jewellery
- CHART 13 Personalised Jewellery Drives Demand
- Sustainability and eco-friendly production drive value ggrowth
WHAT'S NEXT?
- Rising middle-class wealth set to drive jewellery sales
- Gold and gemstone prices expected to shape the future of fine jewellery
- CHART 14 Analyst Insight
- Sustainability and ethical sourcing to become key drivers in jewellery market
COMPETITIVE LANDSCAPE
- Leading companies maintain dominance through diverse strategies
CHANNELS
- Physical stores lead jewellery sales with experiential retail
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Market growth driven by health-tech adoption and luxury investment appeal
- CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
- Health-tech adoption drives value sales growth
- Heritage and prestige underpin premium value in traditional watches
- Resale and rental options reshape market dynamics
- CHART 16 Resale Strengthens Value but Creates New Sales Competition Across the Market
- Luxury appeal driven by Gen Z consumers
WHAT'S NEXT?
- Luxury appeal and pre-owned market to drive future growth
- CHART 17 Analyst Insight
- Connected watches expected to lead growth
COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation and loyalty
CHANNELS
- Department stores and watch and jewellery specialists lead distribution
- Resale and rental expands to physical and online platforms
PRODUCTS
- Health-tech adoption drives innovation in watch technology
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation adds value amid flat volume growth
- CHART 18 Key Trends 2025
INDUSTRY PERFORMANCE
- Premium and mass segments polarise writing instruments
- Digital distruption reshape market dynamics
- CHART 19 E-commerce Dominance: Digital Sales and Price Wars Define Writing Instruments
WHAT'S NEXT?
- Sustainability expected to drive future sales
- Pens to remain largest category despite digitalisation
- Innovation and e-commerce expansion expected to drive growth
COMPETITIVE LANDSCAPE
- Global giants and local leaders drive market dynamics
- Strategic shifts and innovation opportunities
CHANNELS
- Offline retail channels lead, e-commerce grows rapidly
PRODUCTS
- Premiumisation and drive innovation through aesthetic releases
- CHART 20 Market Shows Demand Between Affluent Demand for Premium and Value-Driven Purchasing
COUNTRY REPORTS DISCLAIMER
