PUBLISHER: Euromonitor International | PRODUCT CODE: 2038494
PUBLISHER: Euromonitor International | PRODUCT CODE: 2038494
Home Care in India
The home care market in India demonstrated a robust performance in 2025, with 5% current value growth, driven by significant developments across various categories. From a retail value of INR666 billion in 2025, the market is expected to continue its growth trajectory, driven by rising disposable incomes and sustained public hygiene awareness. The home care market is attractive due to its growth potential, with retail sales forecast to increase at a current value CAGR of 4% to INR816 billion by...
Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
Innovation Helping to Drive Growth
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Home Care
Industry Performance
Laundry Care Dominates Market Share with Evolving Formats
Health and Wellness Trend Fuels Premiumisation and Innovation
CHART 2 Purecult Expands Premium Fragrance-Led Home Care Range with New Launches in 2025
CHART 3 Value Sales 2020-2030
CHART 4 Volume Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Proactive Health Integration and Technology Will Drive Growth
Air Care to See Dynamic Growth, Driven by Innovation
CHART 6 Analyst Insight for Home Care
Sustainability and Technology Integration Will Redefine Consumer Loyalty
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Hindustan Unilever Remains a Strong Leader Despite Intensifying Competition
CHART 9 Hindustan Unilever Launches Vim Ultrapro Probiotic Floor Cleaner
Purecult Launches New Plant-Based Products
CHART 10 Hindustan Unilever Relaunches Surf Excel Smart Shots and Launches Surf Excel Matic Express
Innovation and Premiumisation Drive Growth and Competition
CHART 11 Company Shares 2025
CHART 12 Brand Shares 2025
Channels
Small Local Grocers Lead with Their Deep Penetration, Familiarity and Flexible Selling Practices
Retail E-Commerce Continues Gaining Share Thanks to Its Convenience and Variety
Omnichannel Strategies Becoming Crucial for Market Players
CHART 13 Retail Channels 2020-2025
Economic Context
CHART 14 Economic Context for Home Care
CHART 15 Real GDP Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Home Care
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
Country Reports Disclaimer
LAUNDRY CARE IN INDIA
- Key Data Insights
- 2025 Developments
- Rising Demand for Convenience Drives Sales Growth
- Key Industry Trends
- CHART 21 Key Industry Trends for Laundry Care
- Industry Performance
- Laundry Detergents Dominate Market Share
- Innovative Formats Fuel Dynamic Growth
- CHART 22 Koparo Clean Launches Versatile Liquid Detergent Tailored for Indian Homes
- CHART 23 Value Sales 2020-2030
- CHART 24 Volume Sales 2020-2030
- CHART 25 Value Sales by Category 2025
- What's Next?
- CHART 26 Analyst Insight for Laundry Care
- Consumers to Drive Demand for Sustainable and Convenient Laundry Solutions
- Laundry Detergents Will Remain Dominant, Fabric Softeners Will Grow Rapidly
- Innovative and Sustainable Products to Shape Future Trends
- CHART 27 Forecast Value Sales 2020-2030
- CHART 28 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Hindustan Unilever and Procter & Gamble Drive Premiumisation
- CHART 29 HUL Unveils Surf Excel Matic Express: 15-Minute Wash Detergent
- Godrej Consumer Products Gains Share with Innovative Liquids
- Hapiso Launches Biodegradable, Plant-Based Laundry Detergent Pods
- CHART 30 Hapiso Launches Eco-Friendly Laundry Pods in India, Driving Sustainable Innovation in 2025
- CHART 31 Company Shares 2025
- CHART 32 Brand Shares 2025
- Channels
- E-Commerce Gains Traction Alongside Traditional Retail Channels
- Continued Growth in E-Commerce Driven by Convenience and Premiumisation
- No Emerging Retail Brands or Concepts Reported for 2026
- CHART 33 Retail Channels 2020-2025
- Economic Context
- CHART 34 Economic Context for Laundry Care
- CHART 35 Real GDP Growth 2020-2030
- CHART 36 Inflation 2020-2030
- Consumer Context
- CHART 37 Consumer Context for Laundry Care
- CHART 38 Population 2020-2030
- CHART 39 Consumer Expenditure 2020-2030
- CHART 40 Population by Generation 2025
- Country Reports Disclaimer
DISHWASHING IN INDIA
- Key Data Insights
- 2025 Developments
- Rising Incomes and Evolving Formats Drive Sales
- Key Industry Trends
- CHART 41 Key Industry Trends for Dishwashing
- Industry Performance
- Hand Dishwashing Dominates Market Share
- Health and Wellness Trend Reshaping Product Offerings
- CHART 42 Figo's Antibacterial Dishwashing Products
- CHART 43 Value Sales 2020-2030
- CHART 44 Volume Sales 2020-2030
- CHART 45 Value Sales by Category 2025
- What's Next?
- Natural Formulations and Appliance Penetration to Drive Growth
- CHART 46 Analyst Insight for Dishwashing
- Hand Dishwashing Will Remain Dominant Despite Stronger Growth for Automatic Dishwashing
- Innovation and Premiumisation Will Drive Future Growth
- CHART 47 Forecast Value Sales 2020-2030
- CHART 48 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Hindustan Unilever and Jyothy Labs Continue to Lead, Backed by Their Innovation
- Hindustan Unilever Introduces Rhamnotech
- CHART 49 Hindustan Unilever Launches Vim ProClean Gel with RhamnoTech
- Wipro Introduces Giffy Dishwash Gel with Enhanced Formula
- CHART 50 Wipro's Advanced Grease Removal Formula
- CHART 51 Company Shares 2025
- CHART 52 Brand Shares 2025
- Channels
- Small Local Grocers Still Dominate Dishwashing Sales
- E-Commerce Gains Traction with Convenience and Promotions
- Trends Reshaping Retail Environment and E-Commerce Role
- CHART 53 Retail Channels 2020-2025
- Economic Context
- CHART 54 Economic Context for Dishwashing
- CHART 55 Real GDP Growth 2020-2030
- CHART 56 Inflation 2020-2030
- Consumer Context
- CHART 57 Consumer Context for Dishwashing
- CHART 58 Population 2020-2030
- CHART 59 Consumer Expenditure 2020-2030
- CHART 60 Population by Generation 2025
- Country Reports Disclaimer
SURFACE CARE IN INDIA
- Key Data Insights
- 2025 Developments
- Health-Conscious Consumers Drive Surface Care Innovation and Growth
- Key Industry Trends
- CHART 61 Key Industry Trends for Surface Care
- Industry Performance
- Evolving Product Formats Boost Sales with Multifunctional Benefits
- Sustainability Gains Traction with Eco-Friendly Packaging and Formulations
- CHART 62 DrainXpert: India's Fastest Kitchen Drain Cleaner
- CHART 63 Value Sales 2020-2030
- CHART 64 Volume Sales 2020-2030
- CHART 65 Value Sales by Category 2025
- What's Next?
- Brands Leverage Digital Engagement to Drive Consumer Loyalty
- CHART 66 Analyst Insight for Surface Care
- Multifunctional Products Will Gain Traction in Compact Urban Homes
- Eco-Friendly Packaging and Formulations Will Drive Sustainability
- CHART 67 Forecast Value Sales 2020-2030
- CHART 68 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Leading Companies Strengthen Grip through Innovation and Distribution
- Habiver Launches Range of Products Made From Plant-Based Ingredients
- CHART 69 Habiver Launches Holistic Homecare Solutions for Health-Conscious Households
- Wipro's Floor Cleaner Features Germ Kill and Insect Repellent
- CHART 70 Wipro Consumer Care Launches Maxkleen 2-In-1 Floor Cleaner with Germ Kill and Insect Repellent
- CHART 71 Company Shares 2025
- CHART 72 Brand Shares 2025
- Channels
- Kirana Stores and E-Commerce Drive Sales with Convenience
- E-Commerce Gains Share with Rising Digital Adoption
- No New Retail Concepts or Collaborations Emerge in 2026
- CHART 73 Retail Channels 2020-2025
- Economic Context
- CHART 74 Economic Context for Surface Care
- CHART 75 Real GDP Growth 2020-2030
- CHART 76 Inflation 2020-2030
- Consumer Context
- CHART 77 Consumer Context for Surface Care
- CHART 78 Population 2020-2030
- CHART 79 Consumer Expenditure 2020-2030
- CHART 80 Population by Generation 2025
- Country Reports Disclaimer
TOILET CARE IN INDIA
- Key Data Insights
- 2025 Developments
- Rimzaa Drives Innovation with Sustainable Toilet Care Solutions
- Key Industry Trends
- CHART 81 Key Industry Trends for Toilet Care
- Industry Performance
- Toilet Liquids/Foam Dominates Market Share Thanks to Its Convenience
- Sustainability Drives Growth through Eco-Friendly Innovations
- CHART 82 Value Sales 2020-2030
- CHART 83 Volume Sales 2020-2030
- CHART 84 Value Sales by Category 2025
- What's Next?
- Rimzaa to Lead the Drive Towards Sustainable and Convenient Toilet Care
- Toilet Liquids/Foam Will Maintain Its Dominance, Helped by Innovative Formats
- Sustainability and Convenience Will Shape the Future of Toilet Care
- CHART 85 Analyst Insight for Toilet Care
- CHART 86 Forecast Value Sales 2020-2030
- CHART 87 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Reckitt Benckiser Dominates Toilet Care
- Rimzaa Launches Organic Toilet Cleaner Tablets
- CHART 88 Rimzaa Launches Organic Toilet Cleaner Tablets with Enhanced Cleaning Power
- Stable Market Leadership with No Major Mergers or Acquisitions
- Channels
- Small Local Grocers Continue to Dominate Distribution
- E-Commerce the Fastest-Growing Distribution Channel
- Sustainability and Convenience Shape Distribution Trends
- CHART 89 Retail Channels 2020-2025
- Economic Context
- CHART 90 Economic Context for Toilet Care
- CHART 91 Real GDP Growth 2020-2030
- CHART 92 Inflation 2020-2030
- Consumer Context
- CHART 93 Consumer Context for Toilet Care
- CHART 94 Population 2020-2030
- CHART 95 Consumer Expenditure 2020-2030
- CHART 96 Population by Generation 2025
- Country Reports Disclaimer
POLISHES IN INDIA
- Key Data Insights
- 2025 Developments
- Rising Urban Demand Drives Premium Polish Sales
- Key Industry Trends
- CHART 97 Key Industry Trends for Polishes
- Industry Performance
- Shoe Polish Remains the Largest Category
- Metal Polish Grows Thanks to Eco-Friendly Innovations
- CHART 98 Value Sales 2020-2030
- CHART 99 Volume Sales 2020-2030
- CHART 100 Value Sales by Category 2025
- What's Next?
- Brands Expected to Innovate with Eco-Friendly and Multifunctional Products
- Shoe Polish Will Remain Dominant
- Digital Channels to Fuel Market Expansion and Diversification
- CHART 101 Forecast Value Sales 2020-2030
- CHART 102 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Reckitt and Sc Johnson Strengthen Market Positions
- Quick Sheen's New Eco-Friendly Formula
- CHART 103 Quick Sheen's Eco-Friendly Polish
- Business Opportunities Emerging From Market Trends
- CHART 104 Company Shares 2025
- CHART 105 Brand Shares 2025
- Channels
- Small Local Grocers Maintain Their Strong Presence in Polishes
- Retail E-Commerce Gains Traction with Convenience and Variety
- CHART 106 Analyst Insight for Polishes
- No Emerging Retail Brands or Concepts Reported for 2026
- CHART 107 Retail Channels 2020-2025
- Economic Context
- CHART 108 Economic Context for Polishes
- CHART 109 Real GDP Growth 2020-2030
- CHART 110 Inflation 2020-2030
- Consumer Context
- CHART 111 Consumer Context for Polishes
- CHART 112 Population 2020-2030
- CHART 113 Consumer Expenditure 2020-2030
- CHART 114 Population by Generation 2025
- Country Reports Disclaimer
AIR CARE IN INDIA
- Key Data Insights
- 2025 Developments
- Rising Hygiene Awareness and Premiumisation Drive Strong Growth
- Key Industry Trends
- CHART 115 Key Industry Trends for Air Care
- Industry Performance
- Gel Air Fresheners the Most Dynamic Category
- Godrej Aer Expands Portfolio with Affordable Electric Freshener
- CHART 116 Godrej aer Debuts Festive Variant "aer Matic Royal" with Luxurious Fragrance Experience
- CHART 117 Value Sales 2020-2030
- CHART 118 Volume Sales 2020-2030
- CHART 119 Value Sales by Category 2025
- What's Next?
- Brands to Leverage Personalisation and Sustainability to Drive Growth
- CHART 120 Analyst Insight for Air Care
- Gel Air Fresheners Will Remain the Most Dynamic Category
- Digital Channels and Regional Expansion Fuel Category Growth
- CHART 121 Forecast Value Sales 2020-2030
- CHART 122 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Top Brands Continue to Lead Thanks to Their Innovation and Distribution
- Kerala Launches a Natural Coir Pith Gel Air Freshener
- CHART 123 Kerala's Natural Coir Pith Gel Freshener Gains Traction with Eco-Friendly Appeal
- Emerging Players and New Launches to Intensify Competition
- CHART 124 Company Shares 2025
- CHART 125 Brand Shares 2025
- Channels
- Small Local Grocers Still Lead Air Care Sales Thanks to Their Wide Reach
- Retail E-Commerce Gains Traction with Premium and Niche Products
- No New Retail Concepts or Collaborations Emerge in 2026
- CHART 126 Retail Channels 2020-2025
- Economic Context
- CHART 127 Economic Context for Air Care
- CHART 128 Real GDP Growth 2020-2030
- CHART 129 Inflation 2020-2030
- Consumer Context
- CHART 130 Consumer Context for Air Care
- CHART 131 Population 2020-2030
- CHART 132 Consumer Expenditure 2020-2030
- CHART 133 Population by Generation 2025
- Country Reports Disclaimer
HOME INSECTICIDES IN INDIA
- Key Data Insights
- 2025 Developments
- Rising Demand for Safer Mosquito Control Drives Sales
- Key Industry Trends
- CHART 134 Key Industry Trends of Home Insecticides
- Industry Performance
- Spray/Aerosol Insecticides the Most Dynamic Category
- Technological Innovation Fuels Urban Pest Control
- CHART 135 Value Sales 2020-2030
- CHART 136 Volume Sales 2020-2030
- CHART 137 Value Sales by Category 2025
- What's Next?
- Brands to Expand Offerings and Invest in Technology
- Spray/Aerosol Insecticides Will Remain Most Dynamic
- Innovation and Digitalisation to Drive Future Growth
- CHART 138 Forecast Value Sales 2020-2030
- CHART 139 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Leading Companies Maintain Their Dominance through Innovation
- CHART 140 Godrej's New HIT Spray Matic Device
- Godrej Introduces India'S First Automatic Mosquito Spray Device
- CHART 141 Jyothy Labs Launches Maxo Knockout Spray for Mosquitoes and Flies in 2025
- No Significant Mergers or New Entrants in 2025
- CHART 142 Company Shares 2025
- CHART 143 Brand Shares 2025
- Channels
- Grocery Retailers Dominate Sales
- CHART 144 Analyst Insight for Home Insecticides
- E-Commerce Gains Traction with Growing Internet Penetration
- No New Retail Concepts or Collaborations Emerge in 2026
- CHART 145 Retail Channels 2020-2025
- Economic Context
- CHART 146 Economic Context for Home Insecticides
- CHART 147 Real GDP Growth 2020-2030
- CHART 148 Inflation 2020-2030
- Consumer Context
- CHART 149 Consumer Context for Home Insecticides
- CHART 150 Population 2020-2030
- CHART 151 Consumer Expenditure 2020-2030
- CHART 152 Population by Generation 2025
- Country Reports Disclaimer
