Top Five Trends in Income and Expenditure

Consumer spending is being reshaped by five converging forces. Macro shocks now hit wallets before prices move, rewarding brands built for stability. Inflation has forced consumers to ask whether a category belongs in their lives before choosing a brand. Income polarisation means two structurally different consumers coexist in the same market, each needing a different proposition. Leisure time is now displacing habitual purchase. And health has become the filter every category is judged by.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

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