The World Market for Toy and Games

Video games dominate the global toys and games landscape, far outpacing traditional toys and games by more than two-fold. Forecast growth to 2030 is mostly concentrated in a handful of categories led by digital play, licensed IPs and blind collectibles for kidults

Euromonitor International's The World Market for Toy and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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