PUBLISHER: Euromonitor International | PRODUCT CODE: 2146177
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146177
Dairy moves from premiumisation to mass-premiumisation, delivering affordable quality that retains mainstream consumers while driving value. Growth lies beyond traditional nutrition in indulgence, convenience and beverage occasions. As protein commoditises, brands must address wider needs - from gut health and weight management to hydration, beauty, focus and sleep - using dairy's trust advantage to win across everyday wellness and emerging consumption ecosystems.
Introduction
Dairy's divide amid polarised spending
Cool innovation for the chilled aisle
Cafe culture brews flavour and growth
Cafe Culture Brews Flavour and Growth
GLP-1 redefines dairy's role in wellness
Dairy's glow-up into self-care moments
Conclusion