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Market Research Report

Beauty and Personal Care in Japan

Published by Euromonitor International Product code 254145
Published Content info 118 Pages
Delivery time: 1-2 business days
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Beauty and Personal Care in Japan
Published: June 7, 2019 Content info: 118 Pages
Description

In 2018, inbound tourists continued to support the growth of beauty and personal care in Japan, thanks to their strong purchasing power and growing global interest in J-beauty; a term used to describe brands developed and produced in Japan. In general, products made in Japan are acknowledged as high quality and are well-perceived amongst consumers globally. The impression is the same for beauty and personal care products in Japan, with local manufacturers underdoing intense development processes.

Euromonitor International's Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTJP

Table of Contents

Executive Summary

  • Inbound Tourists Continue To Support Growth in Beauty and Personal Care
  • Digital Technology Emerges in Beauty and Personal Care
  • Fragmentation Accelerates As Non-beauty Companies and Start-ups Enter the Market
  • Active Ingredients Focusing on Efficacy Continue To Be Introduced
  • Tourism and Untapped Territory Are Key for Maintaining Growth

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • the Declining Birth Rate Hampers Growth in Baby and Child-specific Products
  • Sun Care Sees the Strongest Growth
  • Time-saving Leads To Demand for Products Ideal for Both Adults and Children

Competitive Landscape

  • Pigeon Corp Continues To Lead Baby and Child-specific Products
  • Johnson & Johnson Maintains Its Strong Presence
  • Johnson's Baby Oil Is Also Popular Amongst Adults

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Premiumisation Helps Maintain Growth in Bath and Shower
  • the Rising Presence and Popularity of Foam Format Products
  • Growth in Bath Additives Is Forecast Despite Its Maturity

Competitive Landscape

  • Kao Corp Continues To Lead Bath and Shower
  • Cow Brand Soap Kyoshinsha Maintains Its Second Position
  • Innovations in Bath Additives To Maintain Growth

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • the Concept of Men's Cosmetics Emerges
  • New Launches of Men's Colour Cosmetics
  • Social Media Remains An Important Platform To Maintain A Brand Presence

Competitive Landscape

  • Shiseido Continues To Lead Colour Cosmetics
  • Targeting the Younger Generation
  • Chanel's Chanel Matsuri Evokes Japanese Authenticity

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Sumehara Helps Combat Maturity in Deodorants
  • Sales of Men's Deodorants Particularly Benefit From Sumehara
  • Jikanuri Is on the Rise

Competitive Landscape

  • Nivea-kao Maintains Its Lead in Deodorants
  • the Second and Third Players
  • Lion Corp Holds the Second Brand in Deodorants

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2013-2018
  • Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

  • Decline Is Seen Despite Premiumisation
  • Professional Hair Removal Services and Electric Appliances Are Threats To Growth
  • Women's Razors and Blades Is Expected To See the Strongest Volume Decline

Competitive Landscape

  • Schick Japan Continues To Lead Depilatories
  • Innovation Is Critical for Growth
  • Kai Corp Poses A Strong Challenge

Category Data

  • Table 50 Sales of Depilatories by Category: Value 2013-2018
  • Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Signs of Growth in Fragrances
  • Competition From Other Categories
  • Sumehara Is A Threat To Growth

Competitive Landscape

  • International Brands Continue To Lead Fragrances
  • Chanel Holds Second Place
  • Fits Corp Remains Strong in Mass Fragrances

Category Data

  • Table 57 Sales of Fragrances by Category: Value 2013-2018
  • Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Botanical Shampoos Attract Consumers' Attention
  • Other Personalisation Concepts Are Also Seen
  • Grey Hair Is Key for the Colourants Category

Competitive Landscape

  • Kao Corp Remains Steady at the Top
  • the Natural Concept Continues
  • Mainstream Players Try To Intrigue Consumers

Category Data

  • Table 65 Sales of Hair Care by Category: Value 2013-2018
  • Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Men's Bath and Shower and Deodorants Register the Strongest Performances
  • Manufacturers Launch New Products
  • Rising Awareness of Men's Skin Care

Competitive Landscape

  • Mandom Corp Maintains Its Leading Position
  • New Players Create Fragmentation
  • Launches in Men's Skin Care

Category Data

  • Table 78 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 79 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 82 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 83 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 85 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Continuous Growth Is Expected in Oral Care Despite the Ageing Population
  • Fresh Breath Products Have Been Gaining Traction

Competitive Landscape

  • Lion Corp Remains the Undisputed Leader
  • Sunstar Poses A Strong Challenge

Category Data

  • Table 87 Sales of Oral Care by Category: Value 2013-2018
  • Table 88 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 89 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 90 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 91 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 92 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 93 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 95 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 96 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 98 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Anti-ageing Continues To Show Strong Growth
  • Tourism Boosts Sales
  • Concepts Using Technology Gradually Emerge in the Market

Competitive Landscape

  • Kao Corp Focuses on the Premium Segment
  • Non-cosmetics Companies and Start-ups Enter the Market
  • the Launch of Measures To Combat Counterfeits

Category Data

  • Table 100 Sales of Skin Care by Category: Value 2013-2018
  • Table 101 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 105 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 106 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 107 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 108 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 109 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 112 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 113 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • the Dominance of Sun Protection Is Set To Continue Due To Bihaku
  • Rising Awareness of the Need for Uv Protection and Different Formats
  • Multifunctional Products Gain Traction

Competitive Landscape

  • Shiseido Continues To Lead Sun Care
  • Kao Corp Gradually Increases Its Share
  • New Product Launches To Address Uv Protection

Category Data

  • Table 115 Sales of Sun Care by Category: Value 2013-2018
  • Table 116 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 117 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 118 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 120 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Products With High Unit Prices Attract Attention
  • Fragrances Shows Strong Growth
  • Beauty Sections Expand in Department Stores

Competitive Landscape

  • Shiseido Leads Premium Beauty and Personal Care
  • the Importance of the In-store Experience
  • the Competition With Masstige Products Continues To Blur Borders

Category Data

  • Table 122 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 123 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 124 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 125 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 126 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • the Shift of Products and Marketing From "mass" To "small-mass"
  • Proponents of "small-mass"
  • Drugstores/parapharmacies Remains the Key Distribution Channel

Competitive Landscape

  • Kao Corp Continues To Lead Mass Beauty and Personal Care
  • High Fragmentation Due To the Popularity of Social Networks
  • Major Manufacturers Face the Competition

Category Data

  • Table 128 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 129 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 130 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 131 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 132 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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