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PUBLISHER: Euromonitor International | PRODUCT CODE: 1320329
PUBLISHER: Euromonitor International | PRODUCT CODE: 1320329
Consumer Electronics in Vietnam
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PAGES: 84 Pages
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Overall, sales of consumer electronics have seen a return to growth in retail volume terms in Vietnam in 2023 after a steep decline in the previous year. However, the results within the different categories are mixed. With COVID-19 restrictions now lifted and consumers returning to more active lifestyles it is products that are linked to more active lifestyles that are seeing among the strongest performances, such as headphones, in-car entertainment, smartphones and wearable electronics. A desir...
Euromonitor International's Consumer Electronics in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CEVN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
- Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Computers and peripherals sees a drop in in demand in 2023
- Players continue to launch new models in laptops despite falling demand
- Distribution landscape expanding both online and offline
PROSPECTS AND OPPORTUNITIES
- Further opportunities for growth as consumers use computers more often
- Screen is the most attractive upgraded part to convince consumers
- E-commerce still showing strong potential for further growth in sales of computers and peripherals
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
- Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
- Table 16 Sales of Computers by Category: Business Volume 2018-2023
- Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
- Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
- Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Demand for in-car entertainment rises as vehicle sales increase in 2022 and 2023
- Sales continue to grow despite these products facing stiff competition from other devices
- Kiki brings a local voice to in-car entertainment
PROSPECTS AND OPPORTUNITIES
- In-car entertainment set to benefit from boom in car ownership
- Higher demand on new technologies among In-Car Entertainment
- E-commerce set for further gains but requirement for installation an obstacle to growth
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
- Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Home audio and cinema in decline with soundbars the only bright spot
- Always on promotional programs from brands and retailers
- Dolby Atmos appeals to high-income consumers looking for a cinematic experience
PROSPECTS AND OPPORTUNITIES
- Home cinema and speaker systems likely to remain key to growth with sales backed by new innovations
- Innovative technologies expected to become more affordable to the mass market
- Consumers likely to retain a try-before-you-buy attitude to home audio and cinema
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
- Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Home video in decline in 2022-2023 with OLED TVs the only bright spot
- Higher competition on OLED TV
- Samsung retains its leading position in home video thanks to innovation, competitive pricing and strong marketing and promotional support
PROSPECTS AND OPPORTUNITIES
- Home video still has growth potential backed by new innovation and promotional activity
- New premium technologies are shifting to mass models as competition heats up
- Store-based sales remain important to home video but e-commerce set to win further share
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2018-2023
- Table 54 Sales of Home Video by Category: Value 2018-2023
- Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
- Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
- Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
- Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
- Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
- Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
- Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Imaging devices rapidly losing relevance in Vietnam due to improvements being seen in smartphone cameras
- Canon remain its leading position
- Looping a popular TikTok trend among young consumers
PROSPECTS AND OPPORTUNITIES
- Bleak outlook for imaging devices as smartphones swallow up the market demand
- Players will need to target new consumer groups such as influencers and content creators if they are to stay relevant
- E-commerce winning over consumers with competitive pricing
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
- Table 67 Sales of Imaging Devices by Category: Value 2018-2023
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Wireless speaker recorded a slower growth than previous
- Players forced to invest in innovation, new product development and innovations as competition heats up
- Distribution increasingly moving online
PROSPECTS AND OPPORTUNITIES
- Wireless speakers still full of promise with consumers demanding more features
- New designs are focusing by brands
- E-commerce set to win further share as offer expands
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2018-2023
- Table 78 Sales of Portable Players by Category: Value 2018-2023
- Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
- Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
- Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
- Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
- Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
- Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Smartphone dropped in 2022
- Brands launched various new smartphone in Vietnam
- Distribution landscape continues to expand as Vietnam shows large appetite for smartphones
PROSPECTS AND OPPORTUNITIES
- Smartphones predicted to deliver strong growth over the forecast period
- Smartphone design and screen quality likely to be refreshed and upgraded
- E-commerce offering good value and greater convenience
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
- Table 89 Sales of Mobile Phones by Category: Value 2018-2023
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Wearable electronics continues to thrive in Vietnam
- High competition among wearable electronics
- E-commerce retailers and appliances and electronics specialists both investing in expanding and improving their offer
PROSPECTS AND OPPORTUNITIES
- Bright outlook for wearable electronics thanks to broad target audience
- Smart wearables offering functionality to meet the needs of different consumers
- Distribution likely to continue growing both online and offline as retailers look to satisfy demand and maximise profits
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
- Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Online working and a desire for entertainment at home and on the move helps boost sales of headphones
- Strong competition drives innovation with Apple continuing to lead
- Trusted brands gaining share while distribution dictated by price
PROSPECTS AND OPPORTUNITIES
- Headphones still full of potential heading into the forecast period
- New innovations expected to be seen as competition grows
- The distribution landscape for headphones is set to continue growing and expanding
CATEGORY DATA
- Table 112 Sales of Headphones by Category: Volume 2018-2023
- Table 113 Sales of Headphones by Category: Value 2018-2023
- Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
- Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
- Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
- Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
- Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
- Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
- Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
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