Personal Accessories in Japan

Personal accessories saw ongoing value growth in Japan in 2019. Value rose despite falling volumes due to a declining population, the growing prevalence of rental and sharing services in categories such as bags and luggage, and watches, and the appropriation of products' functions by computers, tablets and smartphones. Growth was driven by an upmarket trend in demand resulting in part from a shift from functionality to symbolic value in areas such as watches.

Euromonitor International's 'Personal Accessoriesin Japan report' offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;

• Pinpoint growth sectors and identify factors driving change;

• Understand the competitive environment, the market's major players and leading brands;

• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

• Growth Driven by Upmarket Trends and A Willingness To Spend

• Key Period of Adaptation As Computers and Smartphones Reduce Consumers' Reliance on Watches and Writing Instruments

• Luxury Players Remain Strong As Demand for Designer Handbags Surges

• Internet Exerting A Growing Influence on Retailing

• Growth Expected Despite Significant Constraints

Market Data

• Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
• Table 2 Sales of Personal Accessories by Category: Value 2014-2019
• Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
• Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
• Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
• Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
• Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
• Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
• Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
• Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
• Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

• Summary 1 Research Sources

Headlines

Prospects

• Handbags Maintains Strong Growth As More Women Enter the Workforce and Have Money To Spend

• Changing Office Environment and Diversified Offer Drive Growth in Backpacks

• Subscription Sharing Services Expanding in Bags and Luggage

Competitive Landscape

• International Brands Introduce Personalisation Services

• Domestic Brands Target Local Demand

• Growing Demand for Small, Lightweight Carry-on Bags

Category Data

• Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
• Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
• Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
• Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
• Table 16 Sales of Luggage by Type: % Value 2014-2019
• Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
• Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
• Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
• Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
• Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
• Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
• Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Headlines

Prospects

• Tourists Play Key Role in Jewellery Growth As They Look for Something Unique To Take Home

• Emergence of "ethical Jewellery" Which Reuses Metals and Stones

• Trend Towards Synthetic Diamonds in 2019

Competitive Landscape

• Bvlgari Targets Younger Japanese Consumers

• Tiffany & Co Updates Stores

• Kuwayama Corp Looks Beyond Jewellery To Diversify and Reduce Uncertainty

Category Data

• Table 24 Sales of Jewellery by Category: Volume 2014-2019
• Table 25 Sales of Jewellery by Category: Value 2014-2019
• Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
• Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
• Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
• Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
• Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
• Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
• Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
• Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
• Table 34 Distribution of Jewellery by Format: % Value 2014-2019
• Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
• Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
• Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
• Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

• Expansion of Tourism Driving Up Demand for Watches

• Sharing Services Emerging in Watches

• Stores Taking on A Changing Role

Competitive Landscape

• Citizen Ventures Into Hybrid Smartwatches

• New Brands Entering Market To Appeal To Modern Consumers

• Domestic Brands See An Improved Performance

Category Data

• Table 39 Sales of Watches by Category: Volume 2014-2019
• Table 40 Sales of Watches by Category: Value 2014-2019
• Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
• Table 42 Sales of Watches by Category: % Value Growth 2014-2019
• Table 43 Sales of Watches by Price Band: Volume 2014-2019
• Table 44 Sales of Watches by Price Band: Value 2014-2019
• Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
• Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
• Table 47 NBO Company Shares of Watches: % Value 2014-2018
• Table 48 LBN Brand Shares of Watches: % Value 2015-2018
• Table 49 Distribution of Watches by Format: % Value 2014-2019
• Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
• Table 51 Forecast Sales of Watches by Category: Value 2019-2024
• Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
• Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
• Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
• Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
• Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
• Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Headlines

Prospects

• Sales Falling Despite Premiumisation Trend

• Manufacturers Look To Higher-end Products To Maintain Value Sales

• E-learning Undermining Demand Amongst Students

Competitive Landscape

• Zebra Extends Mildliner's Range of Potential Use

• Bringing Iot To Writing Instruments

• Ifpma Decision Undermines B2b Sales

Category Data

• Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
• Table 59 Sales of Writing Instruments by Category: Value 2014-2019
• Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
• Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
• Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
• Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
• Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
• Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
• Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
• Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
• Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024