Consumer Electronics in Thailand

Description

Retail sales of consumer electronics saw a flat performance in volume terms in 2023, following a more significant decline in the previous year. Despite a rebound in the domestic economy, assisted by the recovery of international tourism and easing inflation, consumers continued to exercise a degree of caution when purchasing non-essential products.

Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Electronics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: CETH

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Challenging environment for computers and peripherals
Printers buck the declining sales trend, thanks to investments in new technology
Chinese manufacturers fail to gain traction

PROSPECTS AND OPPORTUNITIES

Challenging times lie ahead, with tablets leading the decline
Desktops and monitors will continue to lose ground to laptops
OLED screens will gain traction

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028

IN-CAR ENTERTAINMENT IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

In-car navigation drives closer to obsolescence, thanks to growing popularity of smartphone apps
In-dash media players focus on double-din touchscreen units
Pioneer builds on its lead

PROSPECTS AND OPPORTUNITIES

Continued shift away from in-car navigation and in-dash media players, although second-hand cars provide opportunities
Electric vehicles provide another obstacle to the development of in-car entertainment
Store-based retail channels still lead but e-commerce is set to rise

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028

HOME AUDIO AND CINEMA IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Shift towards more compact and convenient home entertainment solutions
Soundbars gain popularity
Wireless connection changes the home entertainment landscape

PROSPECTS AND OPPORTUNITIES

Declining trend for home audio and cinema as consumers turn to space-saving devices
Audio separate and speakers will become niche products, while digital media docks will fail to attract customers, despite falling unit prices
Consumers will continue to prefer face-to-face sales for home audio and cinema products, despite rise of e-commerce

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028

HOME VIDEO IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive growth in 2023, as worldwide chip shortage begins to subside
OLED TVs lead growth
Increasing presence of Chinese brands

PROSPECTS AND OPPORTUNITIES

Growth will continue to be driven by televisions while video players fall into oblivion
OLED is unlikely to replace LCD by the end of the forecast period
Chinese TVs will expand their online presence

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028

IMAGING DEVICES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Popularity of smartphone photography cannibalises sales of imaging devices
Imaging devices continue to have niche appeal
GoPro leads, while other players shift to premium-positioned products

PROSPECTS AND OPPORTUNITIES

Sales of imaging devices will continue their downward slide
Focus on DSLR and mirrorless camera segments
Appliances and electronics specialists will continue to dominate distribution, but retailers may need to diversify, or switch to online retailing, to remain competitive

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
Table 67 Sales of Imaging Devices by Category: Value 2018-2023
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028

PORTABLE PLAYERS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Portable media players lose relevance, due to ubiquity of smartphones
Wireless speakers grow in popularity
JBL retains its lead, but intense competition forces players to differentiate

PROSPECTS AND OPPORTUNITIES

Sales of portable media players will continue to fall, as they become a niche product
E-readers will fail to thrive
Wireless speakers will be the sole positive performer

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2018-2023
Table 78 Sales of Portable Players by Category: Value 2018-2023
Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028

MOBILE PHONES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Modest growth for mobile phones, thanks to continued roll out of 5G technology
Multifunctional nature of smartphones is key growth driver, with rise of cashless transactions and mobile gaming fuelling demand
Samsung faces intensified competition from Chinese players

PROSPECTS AND OPPORTUNITIES

Further rollout of 5G networks will fuel development of new services and applications
Foldable smartphones could find their niche
Further polarisation is expected in smartphones

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028

WEARABLE ELECTRONICS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Health and wellness trends continue to drive growth
Move towards cashless society drives demand
Outdoor activities inform innovation

PROSPECTS AND OPPORTUNITIES

Smart wearables will drive growth
Growth in elderly population offers opportunities for development
Store-based retailers to benefit from increasing sophistication of smart wearables, while e-commerce will continue to grow

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028

HEADPHONES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Lifestyle trends drive demand
TWS earbuds will cannibalise sales of wireless earphones
E-commerce remains dominant distribution channel

PROSPECTS AND OPPORTUNITIES

Increasing use of smartphones and complementary products and services will drive growth in headphones
Bone conduction technology may affect demand
Prices will drop, despite continuation of premiumisation trends

CATEGORY DATA

Table 112 Sales of Headphones by Category: Volume 2018-2023
Table 113 Sales of Headphones by Category: Value 2018-2023
Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028

Consumer Electronics in Thailand

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

MARKET DATA

DISCLAIMER

SOURCES

COMPUTERS AND PERIPHERALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

IN-CAR ENTERTAINMENT IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME AUDIO AND CINEMA IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME VIDEO IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

IMAGING DEVICES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

PORTABLE PLAYERS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

MOBILE PHONES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

WEARABLE ELECTRONICS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HEADPHONES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA