Market Research Report
Personal Accessories in South Korea
|Published by||Euromonitor International||Product code||297381|
|Published||Content info||38 Pages
Delivery time: 1-2 business days
|Personal Accessories in South Korea|
|Published: July 31, 2019||Content info: 38 Pages||
Sales growth continued to slow down in personal accessories in 2019 as the stuttering South Korean economy, the rising cost of living and faltering consumer confidence conspired to diminish demand in all personal accessories categories. However, one bright spot was that spending on personal accessories, including notably the leading luxury brands, continued to increase despite the generally unfavourable scenario. There are two main drivers of this trend. The first is that young Koreans are now u...
Euromonitor International's Personal Accessoriesin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
Sales Growth Driven by Younger Consumers Amidst A General Economic Slowdown
Polarisation of Demand Continues To Squeeze Mid-priced Brands
International Luxury Goods Companies and Brands Continue To Lead Sales
Department Stores Remains Dominant Despite Challenges From Internet Retailing and TV Homeshopping
Muted Demand Among Locals To Be Mitigated by Rising Spending Among Foreign Tourists
Prevailing Global Trends Evident in South Korea
Dynamic, Young and Growing Consumer Base Bodes Well for Future Sales
Department Stores Face Challenges Due To the Emergence of Online Channels
Price Becomes Increasingly Irrelevant To the Core Consumer Base for Luxury Brands
Polarisation Continues To Erode the Position of Mid-priced Brands
Local Brands Continue To Struggle To Gain A Foothold Against International Giants
Germanium Craze Influences Consumer Demand for Both Fine and Costume Jewellery
Department Stores Remains the Dominant Distribution Channel
Informal Online Sales Through Social Media Continue To Undermine Retail Sales
Celebrity Endorsements Remain at the Heart of the Marketing of Jewellery
Local Brands Continue To Struggle As Unbranded Costume Jewellery Proliferates
Highly Fragmented Competitive Environment in Which "others" Dominates
Chinese Tourists Return To South Korea, Supporting Sales Growth in High Watches
Department Stores at the Forefront of Watches Retailing As High Spending Consumers Enjoy the Experience Such Outlets Provide
Rising Health Consciousness Has Implications for Sales of Watches
Breitling and Audemars Piguet Maintain A High Profile in the Fragmented Competitive Environment Dominated by "others"
Price Increases Do Not Deter Wealthy Buyers of High Watches
Luxury Watch Brands Increasingly Self-distributing in South Korea
Rising Penetration of Smartphones and Other Devices Continues To Undermine Sales
Colouring and Roller Ball Pens Are the Most Dynamic Categories Thanks To Their Innovation and the Trend for Adult Colouring Books
the Low Birth Rate and Contracting Population of Children Continue To Suppress Growth
Mitsubishi Pencil Co Remains on Top of the Rankings With A Very Strong Performance
Local Player Mon Ami Responds To Its Falling Sales With the Opening of Ink Lab
Domestic Companies Vie With International Rivals for Sales