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PUBLISHER: Euromonitor International | PRODUCT CODE: 1441122
PUBLISHER: Euromonitor International | PRODUCT CODE: 1441122
Home Care in Singapore
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PAGES: 63 Pages
DELIVERY TIME: 1-2 business days
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The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases attributed to construction activities supports overall demand for home insecticides, there is rising interest in natural formulations for these products along with air care due to concerns about the use of artificial chemicals. This reflects a broader global...
Euromonitor International's Home Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPSG
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2018-2023
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Inflation-driven unit price increases influence demand for laundry care
- Rising environmental awareness among consumers drives eco-friendly innovation
- Heightened hygiene concerns drive demand for antibacterial formulations
PROSPECTS AND OPPORTUNITIES
- Producers of powder detergents must identify growth strategies to combat rise of liquid formats
- Dynamic growth for liquid tablet format, driven by convenience and eco-conscious purchasing decisions
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
- Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Greater mobility and rising popularity of food delivery platforms subdues performance of dishwashing in 2023
- Hand dishwashing, driven by tradition, continues to drive overall sales
- Rising popularity of private label in face of inflation and falling disposable incomes
PROSPECTS AND OPPORTUNITIES
- Increasing demand for natural formulations is likely to drive future innovation
- Further rise in possession rates of dishwashers set to support demand for automatic dishwashing
- Convenience of e-commerce set to result in further sales growth over forecast period
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2018-2023
- Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Greater mobility and review of priorities subdues surface care's performance
- Stable demand for multi-purpose cleaners driven by convenience of all-one-cleaning solutions
- Waning threat of pandemic reduces focus on regularly disinfecting the home
PROSPECTS AND OPPORTUNITIES
- Interest in eco-friendly surface care likely to influence future product development
- Price will remain important but not at the expense of quality and efficacy
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2018-2023
- Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
- Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Despite stable demand, consumers increasingly scrutinise negative aspects of bleach
- Private label dominates sales, driven by basic perception of bleach
- E-commerce continues to gain ground, with Walch enjoying a strong online presence
PROSPECTS AND OPPORTUNITIES
- Bleach to face challenges in the coming years, driven by concerns about chemical content
- Multi-purpose cleaners to offer stronger competition to bleach
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2018-2023
- Table 45 Sales of Bleach: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Bleach: % Value 2019-2023
- Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 48 Forecast Sales of Bleach: Value 2023-2028
- Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Flat performance by toilet care driven by greater mobility, and reduced emphasis on regular sanitising of bathroom area
- E-commerce remains popular alternative channel for toilet care purchases
- Toilet liquids/foam remains most popular format, driven by ease of use and versatility
PROSPECTS AND OPPORTUNITIES
- Convenience to support further online sales of toilet care
- Toilet care could see competition from homemade options using natural ingredients
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2018-2023
- Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Shoe polish sales rise, supported by demand from military and greater mobility
- SC Johnson & Son retains dominance, supported by strength across polishes
- Smaller brands can potentially offer competition to Kiwi
PROSPECTS AND OPPORTUNITIES
- Range of factors to influence shoe polish's future flat performance
- Limited time and contemporary interiors trends to subdue demand for furniture polish
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2018-2023
- Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Polishes: % Value 2019-2023
- Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Consumers increasingly attracted to natural and eco-friendly air care options
- Competition for car air freshener brands from outside of the local market
PROSPECTS AND OPPORTUNITIES
- Rising health concerns about chemical use in air care
- Niche of electric air fresheners offers dynamic growth prospects
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2018-2023
- Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
- Table 65 NBO Company Shares of Air Care: % Value 2019-2023
- Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Surge in dengue cases supports demand for home insecticides
- Rising concerns about chemicals drive interest in more natural options
- Multinationals retain dominance in home insecticides
PROSPECTS AND OPPORTUNITIES
- Purchasing decisions to be increasingly influenced by health and environmental concerns
- Growing need to balance hygiene in the home with safe living environment
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2018-2023
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
- Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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