PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1880601
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1880601
The global poultry vaccines market is witnessing significant growth, driven by increasing demand for poultry products, rising incidence of infectious diseases, and greater awareness of flock health management. The market size was valued at USD 1.27 billion in 2024, is projected to reach USD 1.32 billion in 2025, and is expected to grow to USD 2.01 billion by 2032, representing a steady CAGR of 6.13% during the forecast period. North America dominated the market with a 45.66% share in 2024, owing to stringent regulations, advanced veterinary infrastructure, and the presence of major industry players.
The growing consumption of poultry eggs and meat worldwide is the primary driver for market expansion. According to the U.S. Department of Agriculture, 21.34 million metric tons of chicken meat were produced in 2024/2025 in the U.S., accounting for approximately 21.0% of global production. Such high production rates necessitate maintaining disease-free flocks to ensure food security, consistent supply, and high-quality protein. Vaccination serves as a critical tool to prevent outbreaks of diseases such as avian influenza, Newcastle disease, Marek's disease, and infectious bronchitis, thereby protecting economic interests and poultry productivity. In November 2024, Vaxxinova received marketing authorization from the European Commission for Vaxxon ND Clone, a vaccine targeting Newcastle Disease virus, exemplifying the active push for effective immunization.
Market Drivers and Restraints
The market is strongly supported by rising poultry consumption and increasing awareness of biosecurity practices among farmers. Vaccinations not only reduce economic losses but also enhance the overall health and productivity of poultry farms. Additionally, key players such as Zoetis Services LLC, Merck & Co., Inc., and Boehringer Ingelheim International GmbH are investing heavily in research and development to produce more effective and affordable vaccines. These strategic initiatives further reinforce market expansion.
However, the global poultry vaccines market faces challenges. Vaccine failures and "leaky" vaccine risks pose a restraint to growth. High mutation rates in poultry pathogens, such as Marek's disease and avian influenza, can reduce vaccine efficacy, leading to mortality rates ranging between 10.0% and 40.0% in vaccinated flocks, as reported in India. Such occurrences increase farmer skepticism and limit vaccine adoption.
Market Opportunities and Trends
Government-led vaccination campaigns present lucrative opportunities. For instance, in April 2025, India's Department of Animal Husbandry & Dairying (DAHD) collaborated with the poultry industry to administer vaccines against Highly Pathogenic Avian Influenza (HPAI), highlighting proactive measures to ensure food security. Such initiatives help bridge immunity gaps, particularly among small-scale farmers, and support the expansion of the poultry vaccines market.
A prominent industry trend is the shift toward in-ovo vaccination technology, which allows vaccines to be administered directly into eggs at day 18 of incubation. This approach provides chicks with early immunity, reduces labor, and eliminates stress associated with traditional subcutaneous or ocular methods. Key players are increasingly launching vaccines designed for in-ovo application. For example, HIPRA introduced EVANOVO in Europe in October 2022, a vaccine targeting coccidiosis for in-ovo administration.
By Technology
The inactivated vaccines segment dominated the market in 2024, driven by rising disease outbreaks and growing demand for poultry food security. Key launches, such as Zoetis Services LLC's Avian Influenza Vaccine, H5N2 subtype, in February 2025, continue to bolster the segment.
By Disease Type
The viral diseases segment accounted for the largest share in 2024, reflecting increasing threats from avian influenza, Newcastle disease, and Marek's disease. Major industry players are focusing on viral vaccines to ensure flock biosecurity.
By Route of Administration
The parenteral segment remained dominant in 2024 due to precise dose delivery and stronger immune responses. Merck & Co., Inc., received European marketing authorization in March 2024 for NOBILIS MULTRIVA REOm, an intramuscular vaccine for chickens.
By Distribution Channel
Veterinary hospitals held the leading market share in 2024, supported by active government initiatives and widespread veterinary outreach. For instance, South Africa launched a mass vaccination campaign in June 2025 targeting HPAI.
North America
The largest regional market in 2024 with USD 0.58 billion, driven by regulatory compliance, strong poultry production, and research funding. The USDA allocated USD 100 million in April 2025 for avian influenza vaccine research.
Europe & Asia Pacific
Europe is expected to reach USD 0.36 billion in 2025, supported by increasing poultry product demand and flock health initiatives. Asia Pacific is projected to attain USD 0.17 billion in 2025, ranking third globally due to expanding poultry production and rising health awareness.
Latin America & Middle East/Africa
Latin America and Middle East/Africa are expected to grow moderately, reaching USD 0.11 billion and USD 0.06 billion, respectively, in 2025, supported by government campaigns and healthcare initiatives.
Competitive Landscape
The market is semi-fragmented, with Zoetis, Merck & Co., Boehringer Ingelheim, Elanco, Ceva, HIPRA, and others actively pursuing strategic collaborations, new product launches, and geographic expansion. Notable developments include Bioveta's launch of an inactivated bacterial vaccine in July 2025 and Virbac's acquisition of Globion in India in October 2023.
With projected growth to USD 2.01 billion by 2032, the global poultry vaccines market is poised for expansion, driven by rising protein demand, technological innovations, government support, and increasing focus on flock health and biosecurity.
Segmentation By Technology
By Disease Type
By Route of Administration
By Distribution Channel
By Region