PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1882980
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1882980
The global digital air fryer market has witnessed substantial growth driven by the rising consumer preference for healthy, convenient, and energy-efficient cooking appliances. The market was valued at USD 5.84 billion in 2024 and is projected to reach USD 6.82 billion in 2025, eventually expanding to USD 13.02 billion by 2032. Asia Pacific led the market in 2024, capturing a 43.84% share, supported by the rising middle-class population, rapid urbanization, and increasing adoption of modern kitchen appliances in countries such as China, India, and Southeast Asia.
Market Dynamics
Technological advancements are a major driver of growth in the digital air fryer market. Modern appliances feature digital interfaces, precise temperature control, pre-programmed cooking modes, and smart functionalities such as Wi-Fi connectivity and voice control. These innovations increase consumer convenience and efficiency, enhancing demand in both residential and commercial sectors. For instance, in 2024, 58% of UK adults expressed willingness to buy air fryers, with 61% of Generation-Z consumers showing interest, indicating a significant potential consumer base.
Higher costs of digital kitchen appliances act as a restraint, particularly in developing regions. Consumers may opt for conventional ovens, convection cookers, or counterfeit products available online, limiting market growth. Additionally, the risk of safety hazards due to low-quality counterfeit devices can restrain demand globally.
The expanding foodservice industry presents substantial opportunities for digital air fryer adoption. Restaurants, hotels, and catering facilities increasingly prefer deep-flat counter and floor models to optimize cooking efficiency. This trend is supported by the rapid opening of new foodservice outlets in Asia Pacific, such as TGI Fridays India, which launched 75 new restaurants across South and Southeast Asia in November 2024.
Market Trends
Emerging kitchen decor trends and the increasing replacement rate of old appliances are boosting demand for digital air fryers with premium aesthetics and multipurpose functionality. Consumers now favor appliances that support air frying, baking, roasting, reheating, and dehydrating in a single device. This trend aligns with the growing focus on healthy meals, convenience, and smart kitchen technology adoption.
By model type, the basket style models dominate the market due to their efficiency in evenly cooking food, ease of cleaning, and widespread household adoption. The multi-cooker models are expected to grow second-fastest, driven by pre-programmed functions and high utility in both households and restaurants. Countertop models follow, as consumers replace manual air fryers with more convenient digital versions, and toaster oven models grow at the fourth-fastest rate, benefiting from integration with air frying and smart connectivity features.
By capacity, the 3-5 liters segment leads the market, catering to nuclear and married-couple households. The up to 3 liters segment grows second-fastest due to single-person household demand. Larger above 6 liters models are preferred in foodservice settings, while 5-6 liters devices appeal to traditional family setups and co-living spaces.
By end-user, households dominate the market, driven by the adoption of smart kitchen appliances and energy-efficient devices. Foodservice facilities are the second-fastest growing segment, supported by partnerships between appliance manufacturers and hospitality chains. The others segment includes offices and public spaces, which are increasingly utilizing digital cooking appliances.
By distribution channel, specialty stores and supermarkets & hypermarkets offer product variety and expert guidance, driving market growth. However, online stores are the fastest-growing segment due to increasing smartphone penetration, convenient home delivery, and social media promotions of premium appliances.
Asia Pacific led the market in 2024 with a size of USD 2.56 billion, reflecting the region's strong consumer base and increasing foodservice infrastructure. North America held the second-leading share and is projected to grow steadily, fueled by AI-based digital air fryers and expanding retail infrastructure. Europe ranked third in 2024, with growing demand for energy-efficient appliances and smart homes in countries such as the UK, Germany, and Italy. South America and the Middle East & Africa are witnessing growth due to rising disposable income and awareness of digital kitchen appliances.
Competitive Landscape
Key players, including Groupe SEB, Midea Group, Electrolux AB, Spectrum Brands, and Corelle Brands, maintain market leadership through continuous innovation, new product launches, and strategic partnerships. Notable industry developments include the launch of Frigidaire 5-in-1 Air Fryer Combo and Philips Airfryer 2000/3000 Series in 2024, reflecting the focus on multifunctional, digital appliances.
Conclusion
The digital air fryer market, valued at USD 5.84 billion in 2024, is projected to grow to USD 6.82 billion in 2025 and reach USD 13.02 billion by 2032. Growth is driven by technological advancements, rising urbanization, increasing household adoption of smart kitchen appliances, and expansion of foodservice infrastructure. Asia Pacific continues to dominate, while Europe and North America follow with significant growth opportunities for innovation and market expansion.
Segmentation By Model Type
By Capacity
By End-User
By Distribution Channel
By Region