PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1883035
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1883035
The global preserved rose market continues to expand as long-lasting floral products become increasingly popular in home decor, gifting, and event decoration. As per the latest industry insights, the market was valued at USD 82.24 million in 2024, supported by rising consumer interest in durable, aesthetically pleasing decorative products. The market is projected to increase to USD 85.91 million in 2025, driven by higher spending on home decor and the rising trend of sustainable floral arrangements. By 2032, the market is expected to reach USD 121.01 million, demonstrating strong demand for long-lasting, low-maintenance flowers across residential, commercial, and gifting segments.
Market Overview and Key Factors Driving Growth
Preserved roses-sometimes called eternal roses or forever roses-are real roses treated to maintain their fresh appearance for extended periods using techniques such as glycerin treatment, freeze-drying, silica gel drying, or resin encapsulation. These advanced preservation processes help retain the original color, shape, and texture of the flower, eliminating the need for sunlight or water.
Consumer interest in preserved roses is rising due to increasing spending on home decor items that offer long-term value. Manufacturers like Beijing Sweetie-Gifts, Florever Co., Ltd., SecondFlor, and Innovaflora are introducing innovative, eco-friendly products to meet demand for sustainable decorative solutions. The growing preference for premium, aesthetically appealing decor in homes, offices, hotels, cafes, and restaurants significantly contributed to market growth in 2024.
Market Drivers
Rising Consumer Spending on Home Decor
Global consumer spending on home decor products-including preserved roses, candles, and decorative lighting-has increased as homeowners prioritize creating visually appealing interiors. Rising home sales, increasing working population, and urbanization trends further support the demand for preserved roses. According to CREA, home sales rose 3.7% between December 2023 and January 2024, contributing to market expansion as consumers invest in new home decor products.
Growing Popularity in Gifting
Preserved roses are increasingly used for gifting purposes due to their long-lasting beauty and minimal maintenance. Their durability-lasting months or even years-makes them highly desirable for birthdays, anniversaries, weddings, festivals, and corporate gifting.
Market Restraints
A significant challenge to market growth is the high cost of preserved roses. The preservation process is complex, requiring specialized chemicals, equipment, knowledge, and skilled labor. Additionally, these products need careful packaging and shipping to prevent damage, increasing overall logistics and handling expenses.
Market Opportunities
The adoption of modern preservation technologies-including silica gel drying, freeze drying, resin encapsulation, glycerin treatment, and vacuum sealing-is creating new opportunities for manufacturers. Advanced techniques that enhance color retention and fragrance preservation are expected to attract a growing customer base, particularly among premium decor consumers.
Key Market Trend
A major trend shaping the market is the increasing availability of preserved roses on online platforms such as Amazon, Flipkart, and Noon. E-commerce provides customers access to wider product variety, convenient shopping, competitive pricing, and faster product discovery, driving online purchases globally.
The home decor segment dominated the market in 2024 due to increasing consumer preference for low-maintenance, long-lasting floral decor. The gifts segment is expected to register the highest CAGR, driven by growing demand for premium gifting products.
Retail outlets/offline stores hold the largest market share due to instant product availability and physical inspection benefits. However, online channels are projected to grow fastest, supported by rising internet penetration and smartphone adoption.
North America - Market Leader (2024)
North America held a market value of USD 30.42 million in 2024, accounting for the largest global share of 36.99%. Strong consumer spending on interior decor and a surge in hotel, restaurant, and office construction support regional growth. As of September 2024, the U.S. had 157,253 hotel rooms under construction, boosting demand for floral decor.
Europe
Europe shows steady growth due to high demand for preserved flowers in gifting, event decoration, and home aesthetics. Increasing interest in sustainable floral solutions further supports market expansion.
Asia Pacific
Asia Pacific is expected to grow at the highest CAGR due to increasing urbanization, rising disposable income, and expanding awareness of sustainable, low-maintenance decor.
South America & Middle East/Africa
These regions are witnessing rising e-commerce adoption and increasing consumer awareness through social media promotions.
Conclusion
From USD 82.24 million in 2024 to USD 121.01 million by 2032, the preserved rose market is poised for continued growth driven by rising decor trends, expanding e-commerce access, and technological advancements in flower preservation.
Segmentation By Application
By Distribution Channel
By Region