PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887071
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887071
The global chess market has been experiencing robust growth, driven by rising interest in strategic indoor games, growing tournament participation, and increased cultural influence from mainstream media. According to the 2024 report, the global chess market size was valued at USD 3.34 billion in 2024 and is projected to increase to USD 3.70 billion in 2025, before reaching USD 7.64 billion by 2032. This reflects the industry's rapid expansion, supported by a strong community of professional and casual players, and an evolving product landscape that includes luxury boards, smart electronic sets, and customized collector editions.
Market Insights and Growth Drivers
Chess, often referred to as the "royal game," has gained significant traction as both an educational skill-building tool and a popular indoor entertainment activity. The market benefited heavily from the cultural phenomenon created by The Queen's Gambit, which drove record-high board sales worldwide. For instance, Goliath Games reported a 178% sales increase in September 2020, followed by an extraordinary 1,048% jump after the show's release.
The COVID-19 lockdowns played a major role in bringing new players into the ecosystem. With millions spending more time indoors, sales of physical chessboards, digital playing tools, and online coaching programs surged globally. The rise of well-known chess streamers and influencers further boosted engagement, especially among young adults.
Growing awareness of cognitive benefits-such as improved memory, problem-solving, and strategic reasoning-has also supported long-term demand. Schools across emerging markets, including India and Brazil, have increasingly integrated chess into their academic and extracurricular activities, contributing to the market's wider reach.
Material Preference and Product Trends
In 2024, wooden chess boards remained the most preferred product category, supported by their aesthetic appeal, long-lasting quality, and strong demand from professional players and collectors. High-grade materials such as walnut, rosewood, and mahogany dominate the premium segment.
Plastic chess sets, projected to witness the highest growth rate through 2032, continue to gain popularity among beginners, schools, and community clubs due to affordability and durability. Meanwhile, glass chess sets attract buyers seeking modern, decorative pieces for home use.
A major emerging trend is the rise of smart chess boards integrated with AI, online connectivity, and automated movement features. Brands like DGT and GoChess introduced advanced electronic boards to combine physical gameplay with digital analytics and global matchmaking.
North America dominated the global market in 2024, capturing 55.99% of the total share. The region's market value increased from USD 1.67 billion in 2023 to USD 1.87 billion in 2024, driven by strong demand from hobby players, a thriving board game cafe culture, and the presence of leading manufacturers such as Hasbro, Mattel, and The House of Staunton.
Europe ranked as the second-largest market, supported by a deep-rooted chess culture and prominent tournaments in countries such as Germany, Russia, France, and the U.K. Asia Pacific followed closely, fueled by rising visibility of world-class Indian players and increasing disposable incomes in emerging economies.
South America and the Middle East & Africa represent growing markets, supported by educational initiatives, regional tournaments, and increasing awareness of mental skill development.
Competitive Landscape and Industry Developments
The chess market remains highly competitive, with renowned players including:
Recent developments highlight a strong shift toward luxury craftsmanship and technology integration. In 2025, The Balvenie and Ellie Mercer unveiled a USD 1,784 premium collector's chessboard set, showcasing the increasing overlap between chess and high-end collectible products.
In 2024, the Indian Chess Company launched a new line of sustainable, handcrafted boards made from rosewood, ebony, and brass, targeting global enthusiasts.
Segmentation By Board Material
By Age Group
By Player Type
By Region