PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887074
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887074
The global electric grill market continues to grow as consumers shift toward convenient, eco-friendly, and energy-efficient cooking solutions. According to the latest 2024 industry report, the global electric grill market size was valued at USD 2.79 billion in 2024. This value is projected to rise to USD 2.94 billion in 2025, eventually reaching USD 4.41 billion by 2032, driven by the increasing adoption of portable grills, the rising barbeque culture, and advancements in smart grilling technologies. North America leads the global market with a 47.31% share in 2024, fueled by high usage across residential and commercial spaces, widespread barbeque culture, and strong product penetration across retail and e-commerce channels.
Market Dynamics and Key Growth Drivers
The rising global enthusiasm for barbeque and grilled foods is a major force behind electric grill demand. Consumers today prefer outdoor and indoor grilling experiences, with electric grills offering a smoke-free, efficient, and easy-to-use alternative to traditional charcoal and gas grills. The trend is especially prominent in the U.S., Germany, Canada, the U.K., and Australia, where outdoor leisure activities and BBQ culture are deeply ingrained.
Changing lifestyles, particularly among younger consumers, are further boosting market expansion. Increased participation in outdoor events, camping, glamping, RV travel, and terrace gatherings increases the need for portable electric grills. At the same time, rising interest in home cooking has pushed restaurants and cafes to include grilled menu options, enhancing demand from the commercial sector.
Market Trends: Surge in Social Media Marketing
A major trend shaping the electric grill market is the rapid rise of social media marketing. Manufacturers are increasingly investing in digital advertising campaigns through Instagram, YouTube, LinkedIn, Facebook, and TikTok to engage consumers, showcase product features, and expand their reach. Targeted ads, influencer collaborations, and recipe-based promotional content help brands improve visibility and strengthen consumer loyalty. With customers relying heavily on online reviews and video demonstrations, social media is becoming a decisive factor behind consumer purchase decisions.
Opportunities: Technological Advancements Fuel Expansion
Ongoing advancements in smart and connected grilling solutions present significant growth opportunities. Electric grill manufacturers, including Weber, Holland Grill, and Taylor Commercial Foodservice, LLC, are integrating Wi-Fi and Bluetooth connectivity, allowing users to remotely monitor temperature, receive cooking alerts, and access preprogrammed recipes. Modern grills also utilize improved heating elements such as infrared coils, enabling even heat distribution and faster cooking. Enhanced foldable designs, compact structures, and energy-efficient engineering make electric grills ideal for apartments, balconies, and shared urban living environments.
Challenges: High Product Costs and Changing Production Expenses
Despite strong demand, high product costs continue to restrain market growth. Electric grills are manufactured using premium materials-stainless steel, non-stick coatings, durable plastics-and incorporate advanced technologies, which increase production expenses. Frequent changes in raw material costs, labor rates, and supply chain disruptions further impact pricing. As a result, consumers often opt for traditional charcoal or gas grills, especially in price-sensitive markets.
The portable segment leads the market and is expected to hold 51.37% share in 2024, supported by growing outdoor leisure activities. Built-in grills, which held 29% share in 2024, are expected to grow at the highest CAGR due to increasing spending on outdoor kitchens and smart home upgrades.
By application, the commercial segment is projected to grow at a 5.61% CAGR, driven by restaurants, hotels, and cafes prioritizing smoke-free, indoor-friendly grill solutions. The residential segment is expected to achieve a 6.6% CAGR, with rising popularity of DIY grill parties and home-based cooking experiences.
The offline retail segment dominates distribution with an 83% share in 2025, while the online segment is projected to record the highest CAGR of 6.74%, boosted by product reviews, comparisons, and attractive discounts.
North America remains the largest market, valued at USD 1.32 billion in 2024, driven by strong consumer preference for energy-efficient cooking appliances and a well-established restaurant sector. Europe is projected to reach USD 0.79 billion in 2025, supported by growing home-cooking trends and advanced smart grill adoption. Asia Pacific, expected to reach USD 0.49 billion in 2025, benefits from rising disposable incomes, growing urbanization, and expanding restaurant culture in China, Japan, India, and Australia.
Segmentation
By Type
By Application
By Distribution Channel
By Region
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