PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887132
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1887132
Electric Mountain Bike Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of electric mountain bike (e-MTB) Market
The global electric mountain bike (e-MTB) market is expanding rapidly as consumers embrace outdoor recreation, eco-friendly transportation, and smart cycling technologies. According to the latest findings, the global market value reached USD 5.90 billion in 2024, supported by strong adoption in both recreational and urban mobility segments. The market is projected to increase to USD 6.69 billion in 2025 and ultimately reach USD 15.21 billion by 2032, reflecting rising demand for high-performance, technology-integrated e-MTBs. With a commanding 57.62% share in 2024, Asia Pacific stands as the global leader due to strong bicycle infrastructure, traffic congestion issues, and widespread adoption in China, Japan, India, and Taiwan.
Market Overview (2024-2032)
In 2024, the electric mountain bike sector grew steadily as consumers shifted toward sustainable and health-oriented outdoor activities. e-MTBs gained popularity for their ability to provide power assistance in rough terrains, making them attractive for enthusiasts, commuters, and adventure seekers. By 2025, the market value is expected to hit USD 6.69 billion, driven by rising disposable incomes, rapid urbanization, and the expansion of premium e-bike brands. Looking ahead to 2032, the market is forecast to reach USD 15.21 billion, supported by advancements in lightweight batteries, smart ride-enhancing features, and wider acceptance of electric mobility.
Smart Technology Drives a New Era of e-MTBs
Smart systems are becoming a defining trend in the e-MTB market. Manufacturers are integrating GPS navigation, smartphone connectivity, anti-theft tools, performance monitors, and remote diagnostics into their new models. These features enhance safety, user interaction, and riding efficiency. For example, in August 2024, Giant partnered with Yamaha to introduce e-bike systems delivering over 600 watts of reliable power, equipped with Smart Assist technology that uses six sensors to adapt support levels automatically. Such innovations push the industry toward more personalized, interactive riding experiences.
Market Dynamics and Growth Factors
One of the strongest drivers of the market is the surge in outdoor recreation. Post-pandemic trends reflect a significant rise in activities such as hiking and biking, as consumers prioritize wellness, nature experiences, and low-impact exercise. Governments and municipalities across Asia, Europe, and North America are expanding dedicated cycling paths and off-road trails, further propelling e-MTB adoption.
However, limited battery range remains a challenge. Typical e-MTBs offer 30 to 80 miles per charge, depending on terrain and riding modes. This restricts long-distance off-road riding, especially in mountainous regions. Despite this limitation, rapid advancements in lithium-ion battery technology are improving efficiency. Modern high-end models now achieve up to 100 miles per charge, and innovations in fast-charging systems enhance their practicality.
Battery innovation also drives new market opportunities. In September 2024, Tata-owned Stryder Cycle introduced the Voltic X and Voltic GO models, featuring 48V splash-proof batteries with fast charging that provides up to 40 km per cycle. Such advancements make e-MTBs more accessible for urban and off-road riders alike.
Segmentation Insights
Pedal Assist dominated propulsion types in 2024 due to its lower maintenance requirements, efficient battery use, and customizable assistance levels.
Lithium-ion batteries held the largest market share thanks to their long life cycle, fast charging, and high energy density.
Hub motors led the motor type segment, supported by their high torque, instant acceleration, and suitability for steep terrains.
Regional Outlook
Asia Pacific, valued at USD 3.40 billion in 2024, remains the world's largest e-MTB market, driven by strong biking culture, robust infrastructure, and strict emission regulations.
Europe is the fastest-growing region, supported by innovation in premium electric bikes and the strong sports cycling culture.
North America continues to grow, encouraged by sustainability initiatives, bike-friendly policies, and rising trail development.
Emerging markets across Latin America, Middle East, and Africa are gaining demand due to increasing eco-awareness and the shift toward electric mobility.
Competitive Landscape
Major players-Giant Bicycle, Accell Group, Trek Bicycle Corporation, Bosch, Shimano, Panasonic, Pedego, and Tern-are expanding their global footprint through new product launches, smart technology integration, and partnerships. Recent launches by Polestar, Trek, Merida, and Giant highlight growing innovation in battery efficiency, performance enhancement, and model diversification.
Segmentation By Propulsion Type
- Pedal Assist
- Throttle
By Battery Type
- Lead Acid
- Lithium ion
- Nickel-Metal-Hydride
- Others
By Motor Type
- Mid Motor
- Hub Motor
By Region
- North America (U.S., Canada, and Mexico)
- Europe (U.K., Germany, France, and Rest of Europe)
- Asia Pacific (China, Japan, India, and Rest of Asia Pacific)
- Rest of the World
Table of Content
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Industry Developments -Mergers, Acquisitions and Partnerships
- 4.2. Porters Five Forces Analysis
- 4.3. Technological Development
- 4.4. Regulatory Landscape
5. Global Electric Mountain Bike Market Analysis, Insights and Forecast, 2019-2032
- 5.1. Key Findings / Definitions
- 5.2. Market Analysis, Insights and Forecast - By Propulsion Type
- 5.2.1. Pedal Assist
- 5.2.2. Throttle
- 5.3. Market Analysis, Insights and Forecast - By Battery Type
- 5.3.1. Lead Acid
- 5.3.2. Lithium-Ion
- 5.3.3. Nickel Metal Hydride
- 5.3.4. Others
- 5.4. Market Analysis, Insights and Forecast - By Motor Type
- 5.4.1. Mid Motor
- 5.4.2. Hub Motor
- 5.5. Market Analysis, Insights and Forecast - By Region
- 5.5.1. North America
- 5.5.2. Europe
- 5.5.3. Asia pacific
- 5.5.4. Rest of the world
6. North America Electric Mountain Bike Market Analysis, Insights and Forecast, 2019-2032
- 6.1. Market Analysis, Insights and Forecast - By Propulsion Type
- 6.1.1. Pedal Assist
- 6.1.2. Throttle
- 6.2. Market Analysis, Insights and Forecast - By Battery Type
- 6.2.1. Lead Acid
- 6.2.2. Lithium-Ion
- 6.2.3. Nickel Metal Hydride
- 6.2.4. Others
- 6.3. Market Analysis, Insights and Forecast - By Motor Type
- 6.3.1. Mid Motor
- 6.3.2. Hub Motor
- 6.4. Market Analysis, Insights Market Analysis - By Country
- 6.4.1. The U.S.
- 6.4.1.1. By Propulsion Type
- 6.4.2. Canada
- 6.4.2.1. By Propulsion Type
- 6.4.3. Mexico
- 6.4.3.1. By Propulsion Type
- 6.4.1. The U.S.
7. Europe Electric Mountain Bike Market Analysis, Insights and Forecast, 2019-2032
- 7.1. Market Analysis, Insights and Forecast - By Propulsion Type
- 7.1.1. Pedal Assist
- 7.1.2. Throttle
- 7.2. Market Analysis, Insights and Forecast - By Battery Type
- 7.2.1. Lead Acid
- 7.2.2. Lithium-Ion
- 7.2.3. Nickel Metal Hydride
- 7.2.4. Others
- 7.3. Market Analysis, Insights and Forecast - By Motor Type
- 7.3.1. Mid Motor
- 7.3.2. Hub Motor
- 7.4. Market Analysis, Insights Market Analysis - By Country
- 7.4.1. The U.K
- 7.4.1.1. By Propulsion Type
- 7.4.2. Germany
- 7.4.2.1. By Propulsion Type
- 7.4.3. France
- 7.4.3.1. By Propulsion Type
- 7.4.4. Rest of Europe
- 7.4.4.1. By Propulsion Type
- 7.4.1. The U.K
8. Asia Pacific Electric Mountain Bike Market Analysis, Insights and Forecast, 2019-2032
- 8.1. Market Analysis, Insights and Forecast - By Propulsion Type
- 8.1.1. Pedal Assist
- 8.1.2. Throttle
- 8.2. Market Analysis, Insights and Forecast - By Battery Type
- 8.2.1. Lead Acid
- 8.2.2. Lithium-Ion
- 8.2.3. Nickel Metal Hydride
- 8.2.4. Others
- 8.3. Market Analysis, Insights and Forecast - By Motor Type
- 8.3.1. Mid Motor
- 8.3.2. Hub Motor
- 8.4. Market Analysis, Insights Market Analysis - By Country
- 8.4.1. China
- 8.4.1.1. By Propulsion Type
- 8.4.2. Japan
- 8.4.2.1. By Propulsion Type
- 8.4.3. India
- 8.4.3.1. By Propulsion Type
- 8.4.4. Rest of Asia Pacific
- 8.4.4.1. By Propulsion Type
- 8.4.1. China
9. Rest of the World Electric Mountain Bike Market Analysis, Insights and Forecast, 2019-2032
- 9.1. Market Analysis, Insights and Forecast - By Propulsion Type
- 9.1.1. Pedal Assist
- 9.1.2. Throttle
- 9.2. Market Analysis, Insights and Forecast - By Battery Type
- 9.2.1. Lead Acid
- 9.2.2. Lithium-Ion
- 9.2.3. Nickel Metal Hydride
- 9.2.4. Others
- 9.3. Market Analysis, Insights and Forecast - By Motor Type
- 9.3.1. Mid Motor
- 9.3.2. Hub Motor
10. Market Analysis, Insights Competitive Analysis
- 10.1. Key Industry Development
- 10.2. Global Market Ranking Analysis (2024)
- 10.3. Competition Dashboard
- 10.4. Comparative Analysis - Major Players
- 10.5. Company Profiles
- 10.5.1. Giant Bicycle, Inc. (Taiwan)
- 10.5.1.1. Overview
- 10.5.1.2. Products & services
- 10.5.1.3. SWOT Analysis
- 10.5.1.4. Recent Developments
- 10.5.1.5. Strategies
- 10.5.1.6. Financials (Based on Availability)
- 10.5.2. Hero Cycles Ltd (India)
- 10.5.2.1. Overview
- 10.5.2.2. Products & services
- 10.5.2.3. SWOT Analysis
- 10.5.2.4. Recent Developments
- 10.5.2.5. Strategies
- 10.5.2.6. Financials (Based on Availability)
- 10.5.3. Accell Group (Netherlands)
- 10.5.3.1. Overview
- 10.5.3.2. Products & services
- 10.5.3.3. SWOT Analysis
- 10.5.3.4. Recent Developments
- 10.5.3.5. Strategies
- 10.5.3.6. Financials (Based on Availability)
- 10.5.4. Robert Bosch GmbH (Germany)
- 10.5.4.1. Overview
- 10.5.4.2. Products & services
- 10.5.4.3. SWOT Analysis
- 10.5.4.4. Recent Developments
- 10.5.4.5. Strategies
- 10.5.4.6. Financials (Based on Availability)
- 10.5.5. Kalkhoff Werke GmbH (Germany)
- 10.5.5.1. Overview
- 10.5.5.2. Products & services
- 10.5.5.3. SWOT Analysis
- 10.5.5.4. Recent Developments
- 10.5.5.5. Strategies
- 10.5.5.6. Financials (Based on Availability)
- 10.5.6. Pedego Electric Bikes (U.S.)
- 10.5.6.1. Overview
- 10.5.6.2. Products & services
- 10.5.6.3. SWOT Analysis
- 10.5.6.4. Recent Developments
- 10.5.6.5. Strategies
- 10.5.6.6. Financials (Based on Availability)
- 10.5.7. Panasonic Corporation (Japan)
- 10.5.7.1. Overview
- 10.5.7.2. Products & services
- 10.5.7.3. SWOT Analysis
- 10.5.7.4. Recent Developments
- 10.5.7.5. Strategies
- 10.5.7.6. Financials (Based on Availability)
- 10.5.8. Mobility Holdings, Ltd. (Tern) (Taiwan)
- 10.5.8.1. Overview
- 10.5.8.2. Products & services
- 10.5.8.3. SWOT Analysis
- 10.5.8.4. Recent Developments
- 10.5.8.5. Strategies
- 10.5.8.6. Financials (Based on Availability)
- 10.5.9. Trek Bicycle Corporation (U.S.)
- 10.5.9.1. Overview
- 10.5.9.2. Products & services
- 10.5.9.3. SWOT Analysis
- 10.5.9.4. Recent Developments
- 10.5.9.5. Strategies
- 10.5.9.6. Financials (Based on Availability)
- 10.5.10. Shimano Inc. (Japan)
- 10.5.10.1. Overview
- 10.5.10.2. Products & services
- 10.5.10.3. SWOT Analysis
- 10.5.10.4. Recent Developments
- 10.5.10.5. Strategies
- 10.5.10.6. Financials (Based on Availability)
- 10.5.1. Giant Bicycle, Inc. (Taiwan)
List of Tables
- Table 1: Global Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Propulsion Type, 2019-2032
- Table 2: Global Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Battery Type, 2019-2032
- Table 3: Global Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Motor Type, 2019-2032
- Table 4: Global Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Region, 2019-2032
- Table 5: North America Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Propulsion Type, 2019-2032
- Table 6: North America Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Battery Type, 2019-2032
- Table 7: North America Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Motor Type, 2019-2032
- Table 8: North America Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Country, 2019-2032
- Table 9: U.S. Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 10: Canada Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 11: Mexico Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 12: Europe Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Propulsion Type, 2019-2032
- Table 13: Europe Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Battery Type, 2019-2032
- Table 14: Europe Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Motor Type, 2019-2032
- Table 15: Europe Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Country, 2019-2032
- Table 16: U.K. Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 17: Germany Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 18: France Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 19: Rest of Europe Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 20: Asia Pacific Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Propulsion Type, 2019-2032
- Table 21: Asia Pacific Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Battery Type, 2019-2032
- Table 22: Asia Pacific Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Motor Type, 2019-2032
- Table 23: Asia Pacific Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Country, 2019-2032
- Table 24: China Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 25: Japan Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 26: India Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 27: Rest of Asia Pacific Electric Mountain Bike Market Revenue (USD Billion) Forecast, by Propulsion Type, 2019-2032
- Table 28: Rest of the World Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Propulsion Type, 2019-2032
- Table 29: Rest of the World Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Battery Type, 2019-2032
- Table 30: Rest of the World Electric Mountain Bike Market Revenue (USD Billion) Forecast, By Motor Type, 2019-2032
List of Figures
- Figure 1: Global Electric Mountain Bike Market Revenue Breakdown (USD Billion, %) by Region, 2024 & 2032
- Figure 2: Global Electric Mountain Bike Market Value Share (%), By Propulsion Type, 2024 & 2032
- Figure 3: Global Electric Mountain Bike Market Forecast (USD Billion), by Pedal Assist, 2019-2032
- Figure 4: Global Electric Mountain Bike Market Forecast (USD Billion), by Throttle, 2019-2032
- Figure 5: Global Electric Mountain Bike Market Value Share (%), By Battery Type, 2024 & 2032
- Figure 6: Global Electric Mountain Bike Market Forecast (USD Billion), by Lead Acid, 2019-2032
- Figure 7: Global Electric Mountain Bike Market Forecast (USD Billion), by Lithium ion, 2019-2032
- Figure 8: Global Electric Mountain Bike Market Forecast (USD Billion), by Nickel-Metal-Hydride, 2019-2032
- Figure 9: Global Electric Mountain Bike Market Forecast (USD Billion), by Others, 2019-2032
- Figure 10: Global Electric Mountain Bike Market Value Share (%), By Motor Type, 2024 & 2032
- Figure 11: Global Electric Mountain Bike Market Forecast (USD Billion), by Mid Motor, 2019-2032
- Figure 12: Global Electric Mountain Bike Market Forecast (USD Billion), by Hub Motor, 2019-2032
- Figure 13: Global Electric Mountain Bike Market Value (USD Billion), by Region, 2024 & 2032
- Figure 14: North America Electric Mountain Bike Market Value (USD Billion), By Propulsion Type, 2024 & 2032
- Figure 15: North America Electric Mountain Bike Market Value Share (%), By Propulsion Type, 2024
- Figure 16: North America Electric Mountain Bike Market Value (USD Billion), By Battery Type, 2024 & 2032
- Figure 17: North America Electric Mountain Bike Market Value Share (%), By Battery Type, 2024
- Figure 18: North America Electric Mountain Bike Market Value (USD Billion), By Motor Type, 2024 & 2032
- Figure 19: North America Electric Mountain Bike Market Value Share (%), By Motor Type, 2024
- Figure 20: North America Electric Mountain Bike Market Value (USD Billion), By Country, 2024 & 2032
- Figure 21: North America Electric Mountain Bike Market Value Share (%), by Country, 2024
- Figure 22: Europe Electric Mountain Bike Market Value (USD Billion), By Propulsion Type, 2024 & 2032
- Figure 23: Europe Electric Mountain Bike Market Value Share (%), By Propulsion Type, 2024
- Figure 24: Europe Electric Mountain Bike Market Value (USD Billion), By Battery Type, 2024 & 2032
- Figure 25: Europe Electric Mountain Bike Market Value Share (%), By Battery Type, 2024
- Figure 26: Europe Electric Mountain Bike Market Value (USD Billion), By Motor Type, 2024 & 2032
- Figure 27: Europe Electric Mountain Bike Market Value Share (%), By Motor Type, 2024
- Figure 28: Europe Electric Mountain Bike Market Value (USD Billion), By Country, 2024 & 2032
- Figure 29: Europe Electric Mountain Bike Market Value Share (%), by Country, 2024
- Figure 30: Asia Pacific Electric Mountain Bike Market Value (USD Billion), By Propulsion Type, 2024 & 2032
- Figure 31: Asia Pacific Electric Mountain Bike Market Value Share (%), By Propulsion Type, 2024
- Figure 32: Asia Pacific Electric Mountain Bike Market Value (USD Billion), By Battery Type, 2024 & 2032
- Figure 33: Asia Pacific Electric Mountain Bike Market Value Share (%), By Battery Type, 2024
- Figure 34: Asia Pacific Electric Mountain Bike Market Value (USD Billion), By Motor Type, 2024 & 2032
- Figure 35: Asia Pacific Electric Mountain Bike Market Value Share (%), By Motor Type, 2024
- Figure 36: Asia Pacific Electric Mountain Bike Market Value (USD Billion), By Country, 2024 & 2032
- Figure 37: Asia Pacific Electric Mountain Bike Market Value Share (%), by Country, 2024
- Figure 38: Rest of the World Electric Mountain Bike Market Value (USD Billion), By Propulsion Type, 2024 & 2032
- Figure 39: Rest of the World Electric Mountain Bike Market Value Share (%), By Propulsion Type, 2024
- Figure 40: Rest of the World Electric Mountain Bike Market Value (USD Billion), By Battery Type, 2024 & 2032
- Figure 41: Rest of the World Electric Mountain Bike Market Value Share (%), By Battery Type, 2024
- Figure 42: Rest of the World Electric Mountain Bike Market Value (USD Billion), By Motor Type, 2024 & 2032
- Figure 43: Rest of the World Electric Mountain Bike Market Value Share (%), By Motor Type, 2024
- Figure 44: Global Market Ranking (%) Analysis, By Manufacturers, 2024
