PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1890790
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1890790
The global lingerie market continues to expand at a strong pace, driven by fashion modernization, increasing women's workforce participation, social media influence, and rising demand for innovative and comfortable undergarments. As per the latest industry assessment, the global lingerie market size reached USD 44.92 billion in 2024, is projected to increase to USD 48.59 billion in 2025, and is expected to climb significantly to USD 87.35 billion by 2032, reflecting a robust CAGR of 8.67% during the forecast period. The market is led by Asia Pacific, which held a 32.35% share in 2024, fueled by its large female population and strong e-commerce expansion in India and China.
Lingerie includes bras, shapewear, panties, camisoles, and associated undergarments that cater to everyday comfort, hygiene, and fashion preferences. Major players such as PVH Corp., MAS Holdings, Triumph Intertrade AG, HanesBrands Inc., and Jockey International, Inc. are continually expanding product portfolios to meet evolving global consumer expectations.
Market Drivers
One of the strongest drivers of market growth is the rapid expansion of the global fashion industry, where lingerie plays a vital role in complementing outfits and enhancing body comfort. With expanding women's participation in the workforce and professions like fitness, education, corporate roles, and modeling, demand for diverse undergarment types-including sports bras, T-shirt bras, strapless bras, shapewear, and multipurpose bras-has surged. Additionally, rising awareness of body comfort and silhouette enhancement influences consumer interest in advanced undergarments.
Companies are also significantly investing in innovation, developing products such as leak-proof panties, lactation bras, and period underwear to address real-life needs. This innovation-driven approach broadens the market and strengthens brand loyalty.
Market Restraints
The industry faces notable challenges such as fluctuating raw material prices for cotton, nylon, and silk, which impact manufacturing costs. Economic factors including inflation, geopolitical tensions, and currency fluctuations further pressure pricing structures. Premium lingerie brands such as La Perla and Victoria's Secret also have high price points, restricting access among middle- and lower-income groups, especially in developing countries. Additionally, limited manufacturing technology in some regions may hinder industry growth.
Market Trends
The lingerie market is undergoing strong transformation through innovation in styles and sustainability practices. Lightweight designs, sheer fabrics, mesh patterns, floral prints, and vibrant colors have become popular globally. Consumers are increasingly favoring styles such as demi-cup bras, full-coverage bras, and hipster panties for comfort and support.
Sustainability is another major trend, with companies offering organic cotton lingerie, recycled polyester bras, and biodegradable silk undergarments to attract eco-conscious buyers. Brands like Cosabella and ThirdLove leverage social media marketing to strengthen customer engagement and visibility, making digital channels essential for future growth.
In 2024, bras accounted for 56% of the global market, driven by their essential role in comfort, support, and posture management. Panties remain the second-largest segment due to daily use and innovation in seamless and period-friendly designs.
Based on material, cotton is projected to hold 37% of the market in 2025, supported by its softness, breathability, and affordability. Silk holds the second-largest share, appealing to premium consumers.
Specialty stores dominated the distribution channel in 2024, offering personalized fittings and diverse collections. They are forecasted to capture 43% of market share by 2025, while online stores are expected to grow at the fastest CAGR of 10.61%, driven by convenience, discounts, and broader product availability.
Regional Overview
Asia Pacific, valued at USD 14.53 billion in 2024, leads the global market. Rising female population in India and China, combined with growing disposable incomes and retail expansion, continues to boost demand. China's lingerie market is projected to reach USD 6.16 billion in 2025, India USD 4.98 billion, and Japan USD 2.19 billion.
Europe, forecasted at USD 13.42 billion in 2025, is the second-largest market, supported by strong fashion culture, sustainability trends, and the presence of major brands. Germany, France, and the U.K. remain major contributors.
North America is projected to reach USD 11.70 billion in 2025, driven by high women workforce participation and the presence of premium brands.
South America and the Middle East & Africa show steady growth due to rising lifestyle modernization, tourism, and expansion of global lingerie retailers.
Conclusion
Growing from USD 44.92 billion in 2024 to a projected USD 87.35 billion by 2032, the global lingerie market is set for significant expansion. Innovation, sustainability, digital retailing, and rising global fashion consciousness will shape the future of the industry. Brands that invest in comfort-focused, inclusive, and eco-friendly collections are positioned to lead the next phase of growth.
Segmentation By Type
By Material
By Distribution Channel
By Region
North America (By Type, Material, Distribution Channel, and Country)
Europe (By Type, Material, Distribution Channel, and Country)
Asia Pacific (By Type, Material, Distribution Channel, and Country)
South America (By Type, Material, Distribution Channel, and Country)
Middle East & Africa (By Type, Material, Distribution Channel, and Country)