PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1891474
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1891474
The global treadmill market continues to expand as consumers increasingly prioritize fitness, wellness, and home-based exercise solutions. According to the latest industry analysis, the market was valued at USD 5.75 billion in 2024, is projected to reach USD 6.05 billion in 2025, and is expected to grow substantially to USD 9.08 billion by 2032, reflecting a healthy CAGR of 5.96% during the forecast period. North America led the market with a significant 39.47% share in 2024, supported by a strong culture of gym participation, home fitness adoption, and rising health awareness.
Market Insights and Growth Drivers
A treadmill is a widely used cardiovascular machine designed for walking, jogging, and running. Its growing demand is driven by rising health awareness and increasing participation in fitness activities. In 2023, the U.S. recorded 242 million active sports and fitness participants, up from 236.9 million in 2022, reflecting a sharp increase in fitness engagement. The rising preference for home gym solutions-accelerated during the COVID-19 pandemic-further strengthened the consumer shift toward in-home treadmills.
The increasing popularity of gym memberships also contributes to market expansion. In 2022, the U.S. saw 68.9 million gym memberships, an increase of 3.7%, while total facility users reached 82.7 million. As more individuals recognize the importance of cardiovascular exercise for weight loss, heart health, and general fitness, commercial gyms and home users continue to invest in treadmill equipment.
The COVID-19 pandemic played a pivotal role in accelerating home fitness demand. With more than 300 million Americans losing access to fitness centers during lockdowns, consumers rapidly adopted at-home workout solutions. By 2020, the U.S. counted over 49.8 million treadmill end users, showcasing a strong market shift that remains influential today.
Market Trends
The global treadmill market is undergoing a major transition toward smart, connected fitness equipment. Manufacturers are integrating Bluetooth, Wi-Fi, touchscreen controls, app connectivity, workout streaming, and remote operation features. The introduction of smart home treadmills enhances user convenience, engagement, and performance tracking.
Examples include DeerRun's 2023 BA02 smart under-desk treadmill with smartphone controls and Horizon Fitness's Studio Series treadmills featuring QuickDial controls and Bluetooth integration for connected training applications. Such innovations align with global consumer preferences for immersive, technology-enabled fitness experiences.
Market Growth Factors
Growing availability of advanced treadmill models with heart-rate monitoring, personalized workout profiles, touchscreens, and incline/decline features is boosting adoption. Industry players continue to expand portfolios. For example, BowFlex launched the BXT8J treadmill featuring a DualTrack LCD display and 15% incline range for advanced performance training.
Increasing health consciousness also supports market growth. WHO data shows that over 2.5 billion adults were overweight in 2022, with 890 million classified as obese. This rising prevalence of weight-related conditions encourages individuals to adopt treadmills as part of routine exercise.
Restraints
Despite strong growth prospects, product recalls and injury risks hinder market expansion. Safety incidents linked to unexpected speed changes or equipment malfunctions have led to recalls, impacting consumer confidence. For example, the U.S. CPSC recalled over 200,000 Horizon T101-05 treadmills in 2022 due to injury reports, and Peloton issued recalls for 125,000+ treadmills in 2021 following accidents.
In 2025, the electric treadmill segment is expected to represent 67.79% of the market, supported by increasing smart features and technological advancements. The manual treadmill segment remains popular with cost-conscious consumers.
By end-user, the residential segment is projected to reach USD 4,507.95 million by 2025, driven by home workout trends. Commercial usage will also rise due to the increasing number of gyms.
Offline retail dominated the distribution channel in 2024, supported by the expansion of fitness stores and personalized sales assistance, while online channels continue to gain traction due to convenience and competitive pricing.
North America recorded a market size of USD 2.27 billion in 2024, supported by rising fitness participation and robust investment in health infrastructure. Asia Pacific is projected for strong growth driven by population increases, rising income levels, and expanding health awareness. The treadmill market in Japan is expected to reach USD 236.04 million by 2025, while China is projected to grow at a 6.71% CAGR. Europe is also set to grow at 6.32% CAGR, supported by lifestyle shifts and retail expansions.
Conclusion
With a projected value of USD 9.08 billion by 2032, the treadmill market will continue benefiting from technology integration, rising health consciousness, and expanding home fitness trends worldwide.
Segmentation By Type
By End-User
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