PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1933336
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1933336
The global orthodontic supplies market is witnessing significant growth due to rising awareness about dental health, increasing demand for aesthetic treatments, and technological advancements in orthodontics. Orthodontics focuses on the diagnosis, prevention, and correction of misaligned teeth and jaws, with growing adoption across children and adults alike. In 2025, the market size was valued at USD 8.45 billion, projected to reach USD 9.50 billion in 2026, and expected to grow to USD 35.43 billion by 2034, reflecting a robust CAGR of 17.88% from 2026 to 2034. North America dominated the market in 2025 with a 43.37% share, owing to well-established dental infrastructure, high patient awareness, and adoption of advanced orthodontic solutions.
Market Drivers and Trends
Growing Adult Patient Base
The increasing number of adults seeking orthodontic treatment is a major driver of market growth. Traditionally, orthodontics was perceived as a treatment for children; however, modern adults are increasingly opting for clear aligners, ceramic braces, and lingual braces for aesthetic and health reasons. Currently, around one in three orthodontic patients in North America is an adult, according to the American Association of Orthodontists (AAO).
Technological Advancements and Aesthetic Demand
Technological innovations, such as digital scanning, 3D printing, and AI-assisted treatment planning, have transformed orthodontics, enabling customized treatment plans and improved patient comfort. Clear aligners, including Invisalign, are rapidly gaining popularity for their discreet appearance and convenience. For instance, in February 2025, 3D Systems launched the NextDent 300 MultiJet 3D printer to produce night guards and direct printed aligners, driving patient satisfaction and workflow efficiency.
The market is also witnessing a shift toward direct-to-consumer (D2C) models, allowing consumers to access clear aligners without traditional orthodontist visits, led by brands like SmileDirectClub. Additionally, emerging markets such as China, India, and Brazil are seeing rapid adoption due to rising disposable income and growing awareness of dental aesthetics.
Increasing Orthodontic Awareness and Access
Global initiatives by governments and associations, including campaigns like 'Hold that Smile' and #KeepStokeSmiling, educate patients about malocclusion and orthodontic care. Manufacturers also conduct summits and celebrity endorsements to promote adoption. Align Technology's Ortho Summit annually educates practitioners and patients on new products and digital orthodontic solutions, increasing market penetration.
Market Restraints
High treatment costs remain a key challenge. For instance, the average price of braces in the U.S. is USD 6,000, while clear aligners and lingual braces in the U.K. range from USD 2,000-7,000, limiting accessibility, particularly in lower-income countries. Regulatory barriers, such as FDA and EMA approvals, and trade protectionism affecting supply chains also restrict market expansion. Additionally, the shortage of skilled orthodontists in developing regions limits the availability of services.
By Product Type
By Age Group
By End-user
North America dominated with USD 3.66 billion in 2025, supported by high awareness, disposable income, and over 11,000 orthodontists in the U.S. in 2024.
Europe is the second-largest market, with UK and Germany projected at USD 0.30 billion and USD 0.46 billion in 2026, benefiting from strong public health systems and initiatives like NHS-provided free orthodontic treatment for patients under 18.
Asia Pacific is the fastest-growing region with a CAGR of ~23%, driven by rising middle-class populations, disposable incomes, and adoption of digital orthodontic solutions. Japan, China, and India markets are projected at USD 0.46 billion, USD 0.74 billion, and USD 0.39 billion by 2026, respectively.
Rest of the World shows potential growth with increased patient interest in aesthetic dentistry and strategic collaborations between local and international players, such as Angelalign Technology entering Brazil.
Competitive Landscape
The market is dominated by Align Technology, Ormco Corporation, Institut Straumann AG, Dentsply Sirona, 3M, and Henry Schein Inc.. These companies focus on R&D, product innovation, strategic partnerships, and market expansion. Align Technology, with its Invisalign system, leads the global clear aligner segment. Key developments include Henry Schein's Carriere Motion Pro bite corrector in January 2024 and Dentsply Sirona's SureSmile Adaptive Trimline feature in April 2024.
Conclusion
The global orthodontic supplies market is set for substantial growth, rising from USD 8.45 billion in 2025 to USD 35.43 billion by 2034, at a CAGR of 17.88%. Growth is fueled by increasing adult patient adoption, technological innovations like digital scanning and 3D printing, and the rising popularity of clear aligners. North America dominates, while Asia Pacific leads in growth potential, supported by a burgeoning middle class and increased access to orthodontic care. Despite challenges such as high treatment costs, regulatory barriers, and workforce shortages, the market offers ample opportunities for innovation, education, and expansion into emerging regions.
Segmentation By Product Type
By Age Group
By End-user
By Region