PUBLISHER: Freedonia Group | PRODUCT CODE: 1139419
PUBLISHER: Freedonia Group | PRODUCT CODE: 1139419
Residential Countertops
This Freedonia industry study analyzes the $34.9 billion residential countertops market in the US. It presents historical demand data (2011, 2016, and 2021) and forecasts (2026 and 2031) by surface material (laminate, engineered stone, natural stone, solid surface and other cast polymers, tile, porcelain slab/sintered stone, and all other surface materials), area of installation (kitchen, bathroom, other), housing type (single-family, multifamily, manufactured housing), and project type (new construction, remodeling). The study also provides competitive analysis on industry competitors including Wilsonart, Cambria, Caesarstone, Formica, Panolam, DuPont, Cosentino, and LX Hausys.
Demand for countertops in the US residential building market is forecast to rise 4.8% per year to 941 million square feet in 2026, valued at $52.1 billion, with growth boosted by:
- the large stock of older homes nationally that require kitchen and bathroom remodeling, either to meet the current homeowner's needs or to add value to the home for its eventual sale
- trends favoring larger kitchens and multiple bathrooms
- increasing interest in outdoor kitchens, islands, and wet bars
However, new housing construction and home remodeling began to normalize in 2022 following exceedingly high levels in 2021. This trend will continue through the forecast period, limiting even greater demand gains.
Demand Gains Will Be Primarily Derived from Kitchen & Bath Renovations
Remodeling activity drives residential countertop demand. As countertops are a key design component in many homes, they are often updated when homeowners renovate kitchens and bathrooms, particularly when they are selling or buying a home. Value gains will be driven by homeowners increasingly opting for engineered stone and porcelain slab countertops during remodeling projects, as these in-demand materials can improve a home's value.
Engineered Stone's Leading Market Position Continues to Expand
Engineered stone is expected to continue to see market share gains, as the material becomes more widely available and favored for its durability and aesthetics. This trend began in the previous decade, when the rapid increase in low-cost slabs from foreign markets - particularly China, India, Turkey, and Vietnam - made engineered stone countertops more affordable for middle-class homeowners. As less expensive types of engineered stone proliferated and color availability expanded, consumers became much more willing to purchase higher cost countertops and grew to strongly prefer the aesthetics and quality of engineered stone over competitive materials, particularly laminates.
From Low Base, Porcelain Slab Countertop Demand to Grow Rapidly
Similar to the rapid advances seen for engineered stone over the past decade, porcelain slab demand has risen robustly since 2016 and is expected to be the fastest growing countertop material in the US (albeit from a relatively low base). Porcelain slab's popularity is rising quickly as consumers seek alternatives to engineered stone and granite. These consumers want to differentiate their homes but still install countertops with a natural appearance and favorable performance properties. In addition, porcelain slab has become more widely available as the number of suppliers offering this material increased in recent years.
Table of Contents
1. Executive Summary
2. About This Report
Report Details
Market Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Demand by Project Type
Demand Forecasts
New Construction
Remodeling
Demand by Housing Type
Scope & Forecasts
Single-Family Housing
Multifamily Housing
Manufactured Housing
Areas of Installation
Demand Forecasts
Kitchens
Bathrooms
Other Areas
Pricing Trends
Residential Building Construction Outlook
Installation Costs
Sustainability Trends
Green Building Initiatives
Recycling & Recycled Content
Health Concerns
Product Quality Standards
4. Consumer Insights
Homeownership & Home Rental
Historical Trends
Homeownership vs. Rental Rates: Age Groups
Homeownership vs. Rental Rates: Annual Household Incomes
Relocation Trends
Recent Buyers of Countertops
Intended Space or the Countertop
Reason for Buying a Countertop
Location of Purchase of Countertops
Consumer Attitudes About Countertops
Preferred Features of Countertops
5. Surface Materials
Demand by Surface Material
Engineered Stone Countertops
Natural Stone Countertops
Product Scope & Demand Forecasts
Granite
Marble & Other Natural Stone
Laminate Countertops
Solid Surface & Other Cast Polymer Countertops
Tile Countertops
Porcelain Slab/Sintered Stone
Other Surface Materials
6. Key Suppliers & Industry Structure
Industry Composition
Key Suppliers
Mergers & Acquisitions
Marketing
7. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Building Construction
Residential Building Construction
Residential Improvements & Repairs
Housing Completions
Housing Stock
Consumer Financing
List of Tables
2. About This Report
Table 2-1 | Annual Residential Countertop Demand by Area of Installation & Application, 2019 - 2022 (million square feet)
3. Overview
Table 3-1 | Residential Countertop Demand, 2011 - 2021 (million dollars & million square feet)
Table 3-2 | Residential Countertop Demand by Project Type, 2011 - 2031 (million square feet & million dollars)
Table 3-3 | New Residential Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 3-4 | Residential Remodeling Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 3-5 | Residential Countertop Demand by Housing Type, 2011 - 2031 (million square feet & million dollars)
Table 3-6 | Single-Family Housing Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 3-7 | Multifamily Housing Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 3-8 | Manufactured Housing Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 3-9 | Residential Countertop Demand by Area of Installation, 2011 - 2031 (million square feet & million dollars)
Table 3-10 | Residential Kitchen Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 3-11 | Residential Bathroom Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 3-12 | Other Residential Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 3-13 | Residential Countertop Pricing by Surface Material, 2011 - 2031 (dollars per square foot)
Table 3-14 | Residential Building Construction Expenditures by Housing Type, 2011 - 2031 (billion dollars & billion 2012 dollars)
4. Consumer Insights
Table 4-1 | US Homeownership & Rental Rates, 2011 - 2021 (percent)
Table 4-2 | US Homeownership & Rental Rates by Age Group, 2011 - 2021 (% of adults)
Table 4-3 | US Homeownership & Rental Rates by Annual Household Income Bracket, 2021 (percent)
Table 4-4 | Have You Changed Where You Live in the Past 12 Months? by Rural vs. Urban Setting, US Region, Type of Housing, & Age Group, 2022 (% of respondents)
Table 4-5 | Consumer Attitudes About Countertops by Rural vs. Urban Setting, US Region, Moving Status, & Housing Type, 2021 (% of respondents who agreed)
5. Surface Materials
Table 5-1 | Residential Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)
Table 5-2 | Engineered Stone Residential Countertop Demand by Application & Area of Installation, 2011 - 2031 (million square feet & million dollars)
Table 5-3 | Natural Stone Residential Countertop Demand by Application, Area of Installation, & Type, 2011 - 2031 (million square feet & million dollars)
Table 5-4 | Laminate Residential Countertop Demand by Application & Area of Installation, 2011 - 2031 (million square feet & million dollars)
Table 5-5 | Solid Surface & Other Cast Polymer Residential Countertop Demand by Application & Area of Installation, 2011 - 2031 (million square feet & million dollars)
Table 5-6 | Tile Residential Countertop Demand by Application & Area of Installation, 2011 - 2031 (million square feet & million dollars)
Table 5-7 | Porcelain Slab Residential Countertop Demand by Application & Area of Installation, 2011 - 2031 (million square feet & million dollars)
Table 5-8 | Other Residential Countertop Material Demand by Application & Area of Installation, 2011 - 2031 (million square feet & million dollars)
6. Key Suppliers & Industry Structure
Table 6-1 | Selected Mergers & Acquisitions
7. Appendix
Table 7-1 | Relevant Industry Codes
Table 7-2 | Relevant HS Codes
Table 7-3 | Macroeconomic Indicators, 2011 - 2031 (billion 2012 dollars)
Table 7-4 | Population & Households, 2011 - 2031 (million persons)
Table 7-5 | Building Construction Expenditures, 2011 - 2031 (billion 2012 dollars & billion dollars)
Table 7-6 | Residential Building Construction Expenditures, 2011 - 2031 (billion 2012 dollars & billion dollars)
Table 7-7 | Residential Improvement & Repair Expenditures, 2011 - 2031 (billion 2012 dollars & billion dollars)
Table 7-8 | New Housing Indicators, 2011 - 2031
Table 7-9 | Housing Stock by Type, 2011 - 2031 (million units)
Table 7-10 | Consumer Financing Environment, 2011 - 2021
List of Figures
1. Executive Summary
Figure 1-1 | Residential Countertops Market
2. About This Report
Figure 2-1 | Residential Countertops: Product Examples
Figure 2-2 | Residential Countertop Volume Demand by Application, 2019 - 2023 (% annual change)
3. Overview
Figure 3-1 | Residential Countertop Demand, 2007 - 2021 (million square feet)
Figure 3-2 | Residential Countertop Demand by Application, 2011 - 2031 (million square feet)
Figure 3-3 | Residential Countertop Demand by Housing Type, 2011 - 2031 (million square feet)
Figure 3-4 | Residential Countertop Demand by Area of Installation, 2011 - 2031 (million square feet)
Figure 3-5 | Residential Countertop Pricing by Surface Material, 2011 - 2031 (dollars per square foot)
Figure 3-6 | Countertop Installation Costs by Surface Material, 2021 (dollars per square foot)
Figure 3-7 | Average Final Installed Countertop Price by Surface Material, 2021 (dollars per square foot)
4. Consumer Insights
Figure 4-1 | Did you buy or authorize the purchase of a countertop or vanity top in the past 12 months?, by Age Group, Household Income Bracket, & Moving Status, 2021 (% of respondents who said yes)
Figure 4-2 | Did you buy or authorize the purchase of a countertop or vanity top in the past 12 months? by Rural vs. Urban Setting, US Region, & Type of Housing, 2021 (% of respondents who said yes)
Figure 4-3 | For which room/space did you buy or authorize the purchase of a countertop or vanity top? 2021 (% of respondents who bought countertops in the past 12 months)
Figure 4-4 | Why did you buy or authorize the purchase of a countertop or vanity top? 2021 (% of respondents who bought countertops in the past 12 months)
Figure 4-5 | Where did you buy or authorize the purchase of a countertop or vanity top? 2021 (% of respondents who bought countertops in the past 12 months)
Figure 4-6 | Relative Importance of Various Factors When Buying or Authorizing Purchase Countertops, 2021 (% of respondents)
5. Surface Materials
Figure 5-1 Residential Countertop Demand by Surface Material, 2011 - 2031 (million square feet)
Figure 5-2 | Engineered Stone Residential Countertop Demand, 2007 - 2021 (million square feet)
Figure 5-3 | Natural Stone Residential Countertop Demand by Type, 2011 - 2031 (million square feet)
Figure 5-4 | Granite Residential Countertop Demand, 2007 - 2021 (million square feet)
Figure 5-5 | Marble & Other Natural Stone Residential Countertop Demand, 2007 - 2021 (million square feet)
Figure 5-6 | Laminate Residential Countertop Demand, 2007 - 2021 (million square feet)
Figure 5-7 | Solid Surface & Other Cast Polymer Residential Countertop Demand, 2007 - 2021 (million square feet)
Figure 5-8 | Tile Residential Countertop Demand, 2007 - 2021 (million square feet)
Figure 5-9 | Porcelain Slab Residential Countertop Demand, 2007 - 2021 (million square feet)
Figure 5-10 | Other Residential Countertop Material Demand, 2007 - 2021 (million square feet)
7. Appendix
Figure 7-1 | New Housing Square Footage by Housing Type, 2006 - 2021 (average square feet per unit)
Figure 7-2 | Housing Stock: Share by Year of Construction, 2021 (percent)
