PUBLISHER: Freedonia Group | PRODUCT CODE: 1256000
PUBLISHER: Freedonia Group | PRODUCT CODE: 1256000
Work-from-home - or remote work - became a major trend at onset of the COVID-19 pandemic. While some workers, mostly in the knowledge economy, had already been working from a home office, many more shifted to remote work in March 2020. Some have stayed home since, while others have returned to their offices on a full- or part-time basis. Additionally, the workforce has changed; in some cases, workers moved from jobs that could only be done in person to those that had more remote potential.
Changes in where and how we work affect so many parts of the US economy, from obvious sectors like commercial real estate to how commuting (or not) changes where and how workers spend their money. Consequently, an investigation into consumer trends in this area can give insight to marketing and product development opportunities.
This report contains analysis and data-based discussions of work-from-home trends, including a look at COVID-19 pandemic concerns and wellness impacts, attitudes about work, demographic trends, future plans for work, and other consumer insights.
This report includes analysis, data, trends, and customized cross tabs using two survey resources:
data from The Freedonia Group's proprietary national online survey conducted from February 2021, June 2021, August 2021, October-November 2021, November-December 2021, February 2022, May 2022, August 2022 and December 2022
data from syndicated national consumer survey results from MRI-Simmons Fall 2016-2022 Reports
Consumers' opinion on the topics above is analyzed by the following metrics:
age group
generation
urban/suburban/rural location
full- or part-time employment status
primary work location (home or office)
household income
job function
Scope of the Report
This study examines consumer insights and trends in the US market for work-from-home habits and attitudes about work. Survey data capture insights starting in mid-2020 and through to the end of 2022, as well as display historical trends in consumer sentiment back to 2016. This report also includes macro-level data (2012-2027) showing the size and growth of the US resident population, civilian labor force, unemployment rates, and employment in various sectors to provide context for the potential population impacted by these trends.
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