PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1385613
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1385613
The global market for men personal care products, valued at approximately US$31 billion in 2022, is on track to reach an impressive US$58.5 billion by the end of 2030, according to a comprehensive report by Fairfield Market Research. The market is projected to exhibit a remarkable CAGR of 9.5% between 2023 and 2030.
The men personal care products market is experiencing significant growth, with two key trends at the forefront of this expansion:
Sensitive skin and skin sensitivities are also shaping the market. Some personal care items may contain allergens, perfumes, or preservatives that can cause allergic reactions in individuals with sensitive skin. Correct skincare and grooming products that address these concerns are increasingly in demand.
In 2022, the skincare category dominated the industry, with a focus on addressing concerns like under-eye bags, puffiness, and fine wrinkles. The grooming segment is expected to experience the fastest growth, particularly products like shaving creams and gels that protect the skin during shaving, reducing the risk of rashes and razor burns.
Hypermarkets and supermarkets dominated sales in 2022, offering customers the opportunity to physically see and select products. Meanwhile, e-commerce is expected to witness substantial growth as businesses leverage custom marketing strategies to engage with customers online.
Throughout the forecast period, North America is anticipated to lead the market, with a rising number of niche and independent businesses catering to diverse grooming and skincare demands. The Asia Pacific region is expected to experience the fastest growth, driven by a cultural emphasis on appearance and personal grooming.
The report identifies three key growth determinants:
However, two major barriers to growth include price sensitivity, with some men hesitant to invest in expensive personal care items, and societal stigma, which has traditionally discouraged men from openly using personal care products.
The report highlights several emerging opportunities:
Key players in the global men personal care products market include:
Men Personal Care Products Market is Segmented as Below: