The sports and athletic socks market has seen significant growth, achieving a revenue of US$ 6,820 million in 2024, according to the latest report by Fairfield Market Research. The market is set to experience accelerated demand, with leading market players holding a prominent share in 2024. The global sports and athletic socks market is projected to reach a valuation of US$ 10,010 million by 2031.
Key Market Insights:
Growing Interest in Sports and Fitness:
- The increasing number of people participating in athletic training programs and recreational sports has a significant impact on the global sports and athletic socks market.
- The market expansion is driven by the public's preference for niche sports and physically demanding activities.
Marketing Claims and Associations:
- Manufacturers make various claims about their products, such as non-slip socks, grip socks, and compression socks, to attract consumers seeking specific features.
- Eco-friendly products made from recycled materials are gaining popularity, contributing to consumer interest in athletic and sports socks.
Versatile Socks:
- Consumers are increasingly looking for versatile socks suitable for both casual wear and sports activities.
- Manufacturers can capitalize on this trend by offering multipurpose socks, appealing to a broader audience.
Changing Consumer Preferences:
- The market faces challenges as consumers opt for low-cost, disposable footwear, impacting the sales of traditional sports and athletic socks.
- Companies are adapting by producing socks with lower maintenance and alternative costs.
Country-wise Insights:
United States:
- Increased sports-related injuries have led to a higher demand for sports and athletic socks that provide comfort and protection.
- The awareness of safety during sports and recreational activities is driving regional sales.
United Kingdom:
- The premiumization trend is reshaping the market, with consumers demanding superior and premium-grade sports and athletic socks.
- Manufacturers are focusing on products that offer advanced features like odor control and anti-blister properties.
Brazil:
- Millennial interest in outdoor and recreational activities is boosting the adoption of sports and athletic socks.
- The development of leisure and outdoor clubs in the region is contributing to the growth of sports like baseball, basketball, and hockey.
India:
- The Indian market is expected to witness rapid growth due to increasing brand awareness and low sock penetration.
- Online distribution channels, especially e-commerce, are expected to grow significantly.
Competitive Landscape:
- Market players are actively expanding their industry presence to gain a competitive advantage.
- Investments and expansion into low- and middle-income countries are key strategies among competitors.
Key Companies Profiled:
- Nike, Inc.
- Adidas AG
- VF Corporation
- PUMA SE
- Jockey International Inc.
- Drymax Technologies Inc.
- Hanesbrands Inc.
- Under Armour, Inc.
- Skechers U.S.A., Inc.
- ASICS Corporation
- Wolverine World Wide, Inc.
- THORLO, Inc.
- New Balance Athletics, Inc.
- and Others
Key Segments Covered in Sports and Athletic Socks Industry Research
By Product
- Running Socks
- Snow Sports Socks
- Soccer Socks
- Basketball Socks
- Cycling Socks
- Fitness Socks
- Casual Sports Socks
- Golf Socks
- Hockey Socks
By Consumer Orientation
By Material Type
- Cotton Blend
- Synthetic Blend
- Wool Blend
By Sales Channel
Direct to Customer Sales
Third Party Sales
Franchised Stores
Independent Stores
Mono-Brand Stores
Specialty Stores
Hypermarket/ Supermarket
Convenience Stores
Departmental Stores
Other Sales Channel
By Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA