PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1413772
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1413772
The global mattress market, which generated US$ 72 Bn in revenue in 2024, is poised for substantial expansion, with a projected CAGR of 9% from 2024 to 2031. Mattresses have evolved beyond consumer durables and are now seen as symbols of social status. Domestic players offering unique products are driving consumer adoption trends, and recent successful product introductions are expected to significantly boost sales in the coming years.
The mattress market is being propelled by several key factors. One of the primary drivers is the escalating global competition among industry players, leading to product quality enhancements. Increasing consumer concern for personal appearance and well-being is also contributing to market growth.
Manufacturers are shifting from standard to premium production techniques, using organic raw materials, which is transforming distributors into mainstream retailers. This shift encourages players to diversify their product portfolios, driving demand for mattresses.
However, the outbreak of COVID-19 disrupted industries, resulting in shutdowns, reduced workforce, and supply chain disruptions, temporarily impacting the demand for mattresses.
The proliferation of smartphones and internet access in untapped markets is expected to significantly boost mattress sales. E-commerce platforms provide consumers with the ability to compare products transparently, driving global sales.
Millennials, who seek affordable yet stylish beds, are a significant target audience for mattress manufacturers. Leading producers are focusing on marketing their products to millennials through social and digital content.
The healthcare and hospitality sectors aim to expand by offering the facilities and services that end-users require, including mattresses that complement room decor. The proliferation of premium hotels and medical facilities is significantly fueling the global mattress market.
Orthopedic mattresses, recommended by doctors to enhance sleep quality and reduce pain, are gaining popularity due to increasingly busy and sedentary lifestyles. Sales of orthopedic mattresses have surged as consumers seek relief from back discomfort.
Sales of waterbeds and airbeds are rising in the US, Australia, UK, and Europe due to their health benefits, including reducing bedsores and body strain. Demand for these beds is expected to drive the mattress industry.
Consumers are increasingly choosing natural mattresses like latex foam over chemically-based PU foam due to health concerns. However, the limited availability of organic materials to meet the rising demand poses a challenge to the market.
The global mattress market presents a stable competitive environment, with top competitors prioritizing product quality and variety. Leading manufacturers are focusing on R&D and new product launches to enhance comfort.