PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1420267
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1420267
The men's underwear market has experienced significant growth, with a remarkable revenue of US$ 15 billion in 2024, as reported by Fairfield Market Research. In the coming decade, the demand for men's underwear is expected to accelerate, driven by key players in the global market. According to the latest market analysis, the global men's underwear market is poised to reach a staggering US$ 22 billion by 2031.
The market for men's underwear is witnessing steady growth, with the introduction of a wide range of new product categories, including normal wear and sporty options. Manufacturers are strategically developing target items to meet the diverse demands of various customer demographics.
Fashion trends have left a significant imprint on the garment industry, extending to the innerwear market. Rising disposable income and a preference for branded underwear, offering enhanced fit and comfort, are driving factors behind the expansion of the men's underwear market.
Several unique growth factors are contributing to the market's expansion, including:
The growing demand for branded men's underwear that offers superior fit and comfort, coupled with increased disposable income, is propelling consumers toward branded products. Marketing efforts through social media channels and celebrity endorsements are helping establish positive brand perception and drive sales.
Changing consumer lifestyles and increased engagement in outdoor recreational activities are fueling the demand for supportive and flexible men's sports underwear, enhancing performance and contributing to the global men's underwear market's growth.
United States (U.S.): The U.S. men's underwear market is highly competitive, with both domestic and international intimate apparel brands vying for dominance. The industry's growth is fueled by consumers' strong preference for fashionable and trendy men's underwear, which fosters brand loyalty. New entrants face resistance as consumers are often hesitant to switch to fresh brands entering the market.
United Kingdom (U.K.): In the U.K., the men's underwear market is expected to witness steady expansion. This growth is driven by the increasing awareness of health and fitness among individuals. Men seek opulent and comfortable innerwear that allows them to perform at their best during physical activities. The emphasis on Health-Enhancing Physical Activity (HEPA) across various sectors is promoting personal fitness and consequently, boosting the sales of men's underwear.
Thailand: The Thai men's underwear market is poised for significant growth. This expansion is attributed to the diversification of men's underwear product offerings and the utilization of innovative fabrics that regulate temperature and moisture, enhancing comfort for consumers during their daily activities.
United Arab Emirates (UAE): The UAE is an attractive market for men's underwear manufacturers, owing to the presence of several renowned global companies. These companies employ creative strategies to strengthen their presence in the market. Additionally, the availability of high-quality retail spaces and the surging popularity of online shopping provide further opportunities for players to expand their businesses in the region.
Key players in the global men's underwear market are strongly influenced by changing fashion trends, leading to innovations in the garment sector.