Programmatic Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Description

North America Programmatic Advertising Platform Market Set to Skyrocket, Fueled by Mobile and Social Media Growth

The programmatic advertising market in North America is set for significant expansion, fueled by the widespread use of mobile devices and the increasing adoption of social media platforms. Analysts anticipate substantial growth from its 2023 levels to 2031, with a remarkable compound annual growth rate (CAGR) projected for the forecast period 2024-2031.

Mobile Revolutionizes Advertising Landscape

The ubiquitous nature of mobile phones has transformed them into indispensable companions, with users carrying them throughout the day and even keeping them bedside at night. This pervasive mobile usage presents a significant opportunity for programmatic advertising, as marketers seek to capitalize on this trend. With mobile advertising poised to become increasingly prevalent, there is a growing demand for sophisticated technology to facilitate targeted advertising campaigns.

Programmatic technology is rapidly making its way to mobile phones, positioning mobile as "the first screen" for advertising. Innovations in data monitoring and measurement tools are driving the growth of programmatic mobile video, with platforms like Facebook playing a pivotal role in this evolution.

Digitalization Fuels Market Expansion

The relentless march of digitalization across industries in North America is further propelling the growth of the programmatic advertising platform market. As businesses embrace digital technologies to innovate their processes and engage with customers, they create fertile ground for programmatic advertising to thrive. The widespread adoption of digital devices facilitates the exchange of data between clients and customers, laying the groundwork for targeted advertising initiatives.

Talent Shortage Presents Challenges

Despite the promising growth prospects, the programmatic advertising industry faces a significant hurdle in the form of a skills shortage. Only a fraction of marketing professionals in North America fully comprehend programmatic advertising, creating a demand-supply gap for skilled talent. The rapid evolution of technology exacerbates this challenge, with brands and agencies struggling to keep pace with changing requirements and internal shifts in programmatic advertising technology.

The demand for programmatic advertising skills is on the rise, yet identifying proficient talent remains a major challenge. Addressing this issue will require concerted efforts to enhance education and training initiatives within the advertising industry, ensuring that professionals are equipped to leverage programmatic advertising solutions effectively.

Social Media Drives Market Growth

The growing popularity of social media platforms is serving as a catalyst for the expansion of the programmatic advertising market. Major social platforms now offer programmatic advertising options, enabling marketers to run more effective campaigns through automated buying and precise audience targeting. Case in point, Red Bull's targeted video campaigns on Twitter demonstrate the power of programmatic advertising in reaching niche audiences with relevant messages.

Forecast and Analysis

The North America Programmatic Advertising Platform market has seen significant growth, driven by increasing usage of private marketplaces. The surge in private marketplace adoption, fueled by the proliferation of mobile and social media platforms, is poised to reshape the future of online advertising.

Competitive Analysis:

AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.
Others.

Market Segmentation:

By Transaction Mode

Real Time Bidding
Private Marketplace
Automated Guaranteed

By Ad Format

Desktop Display
Desktop Video
Mobile Display
Mobile Video

By Enterprise Size

SMBs
Large Enterprises

By Region

North America
Latin America
Europe
Asia Pacific
Middle East and Africa

1. Executive Summary

1.1. Global Programmatic Advertising Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Programmatic Advertising Market Outlook, 2018 - 2031

3.1. Global Programmatic Advertising Market Outlook, by Transaction Mode, Value (US$ Bn), 2018 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Real Time Bidding
  - 3.1.1.2. Private Marketplace
  - 3.1.1.3. Automated Guaranteed
3.2. Global Programmatic Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Desktop Display
  - 3.2.1.2. Desktop Video
  - 3.2.1.3. Mobile Display
  - 3.2.1.4. Mobile Video
3.3. Global Programmatic Advertising Market Outlook, by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. SMBs
  - 3.3.1.2. Large Enterprises
3.4. Global Programmatic Advertising Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
- 3.4.1. Key Highlights
  - 3.4.1.1. North America
  - 3.4.1.2. Europe
  - 3.4.1.3. Asia Pacific
  - 3.4.1.4. Latin America
  - 3.4.1.5. Middle East & Africa

4. North America Programmatic Advertising Market Outlook, 2018 - 2031

4.1. North America Programmatic Advertising Market Outlook, by Transaction Mode, Value (US$ Bn), 2018 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Real Time Bidding
  - 4.1.1.2. Private Marketplace
  - 4.1.1.3. Automated Guaranteed
4.2. North America Programmatic Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Desktop Display
  - 4.2.1.2. Desktop Video
  - 4.2.1.3. Mobile Display
  - 4.2.1.4. Mobile Video
4.3. North America Programmatic Advertising Market Outlook, by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. SMBs
  - 4.3.1.2. Large Enterprises
- 4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Programmatic Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 4.4.1. Key Highlights
  - 4.4.1.1. U.S. Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 4.4.1.2. U.S. Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 4.4.1.3. U.S. Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 4.4.1.4. Canada Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 4.4.1.5. Canada Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 4.4.1.6. Canada Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 4.4.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Programmatic Advertising Market Outlook, 2018 - 2031

5.1. Europe Programmatic Advertising Market Outlook, by Transaction Mode, Value (US$ Bn), 2018 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Real Time Bidding
  - 5.1.1.2. Private Marketplace
  - 5.1.1.3. Automated Guaranteed
5.2. Europe Programmatic Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Desktop Display
  - 5.2.1.2. Desktop Video
  - 5.2.1.3. Mobile Display
  - 5.2.1.4. Mobile Video
5.3. Europe Programmatic Advertising Market Outlook, by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. SMBs
  - 5.3.1.2. Large Enterprises
- 5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Programmatic Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 5.4.1. Key Highlights
  - 5.4.1.1. Germany Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 5.4.1.2. Germany Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 5.4.1.3. Germany Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 5.4.1.4. U.K. Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 5.4.1.5. U.K. Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 5.4.1.6. U.K. Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 5.4.1.7. France Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 5.4.1.8. France Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 5.4.1.9. France Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 5.4.1.10. Italy Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 5.4.1.11. Italy Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 5.4.1.12. Italy Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 5.4.1.13. Turkey Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 5.4.1.14. Turkey Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 5.4.1.15. Turkey Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 5.4.1.16. Russia Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 5.4.1.17. Russia Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 5.4.1.18. Russia Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 5.4.1.19. Rest of Europe Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 5.4.1.20. Rest of Europe Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 5.4.1.21. Rest of Europe Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 5.4.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Cassava Starch Market Outlook, 2018 - 2031

6.1. Asia Pacific Cassava Starch Market Outlook, by Transaction Mode, Value (US$ Bn), 2018 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Real Time Bidding
  - 6.1.1.2. Private Marketplace
  - 6.1.1.3. Automated Guaranteed
6.2. Asia Pacific Programmatic Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Desktop Display
  - 6.2.1.2. Desktop Video
  - 6.2.1.3. Mobile Display
  - 6.2.1.4. Mobile Video
6.3. Asia Pacific Programmatic Advertising Market Outlook, by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. SMBs
  - 6.3.1.2. Large Enterprises
- 6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Programmatic Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 6.4.1. Key Highlights
  - 6.4.1.1. China Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 6.4.1.2. China Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 6.4.1.3. China Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 6.4.1.4. Japan Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 6.4.1.5. Japan Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 6.4.1.6. Japan Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 6.4.1.7. South Korea Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 6.4.1.8. South Korea Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 6.4.1.9. South Korea Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 6.4.1.10. India Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 6.4.1.11. India Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 6.4.1.12. India Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 6.4.1.13. Southeast Asia Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 6.4.1.14. Southeast Asia Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 6.4.1.15. Southeast Asia Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 6.4.1.16. Rest of Asia Pacific Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 6.4.1.17. Rest of Asia Pacific Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 6.4.1.18. Rest of Asia Pacific Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Programmatic Advertising Market Outlook, 2018 - 2031

7.1. Latin America Programmatic Advertising Market Outlook, by Transaction Mode, Value (US$ Bn), 2018 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Real Time Bidding
  - 7.1.1.2. Private Marketplace
  - 7.1.1.3. Automated Guaranteed
7.2. Latin America Programmatic Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
7.3. Latin America Programmatic Advertising Market Outlook, by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. SMBs
  - 7.3.1.2. Large Enterprises
- 7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Programmatic Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 7.4.1. Key Highlights
  - 7.4.1.1. Brazil Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 7.4.1.2. Brazil Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 7.4.1.3. Brazil Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 7.4.1.4. Mexico Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 7.4.1.5. Mexico Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 7.4.1.6. Mexico Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 7.4.1.7. Argentina Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 7.4.1.8. Argentina Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 7.4.1.9. Argentina Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 7.4.1.10. Rest of Latin America Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 7.4.1.11. Rest of Latin America Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 7.4.1.12. Rest of Latin America Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Programmatic Advertising Market Outlook, 2018 - 2031

8.1. Middle East & Africa Programmatic Advertising Market Outlook, by Transaction Mode, Value (US$ Bn), 2018 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Real Time Bidding
  - 8.1.1.2. Private Marketplace
  - 8.1.1.3. Automated Guaranteed
8.2. Middle East & Africa Programmatic Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Desktop Display
  - 8.2.1.2. Desktop Video
  - 8.2.1.3. Mobile Display
  - 8.2.1.4. Mobile Video
8.3. Middle East & Africa Programmatic Advertising Market Outlook, by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Programmatic Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 8.4.1. Key Highlights
  - 8.4.1.1. GCC Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 8.4.1.2. GCC Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 8.4.1.3. GCC Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 8.4.1.4. South Africa Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 8.4.1.5. South Africa Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 8.4.1.6. South Africa Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 8.4.1.7. Egypt Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 8.4.1.8. Egypt Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 8.4.1.9. Egypt Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 8.4.1.10. Nigeria Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 8.4.1.11. Nigeria Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 8.4.1.12. Nigeria Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
  - 8.4.1.13. Rest of Middle East & Africa Programmatic Advertising Market by Transaction Mode, Value (US$ Bn), 2018 - 2031
  - 8.4.1.14. Rest of Middle East & Africa Programmatic Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
  - 8.4.1.15. Rest of Middle East & Africa Programmatic Advertising Market by Enterprise Size, Value (US$ Bn), 2018 - 2031
- 8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. By Enterprise Size vs by Ad Format Heat map
9.2. Manufacturer vs by Ad Format Heatmap
9.3. Company Market Share Analysis, 2023
9.4. Competitive Dashboard
9.5. Company Profiles
- 9.5.1. Palo Alto Network
  - 9.5.1.1. Company Overview
  - 9.5.1.2. Product Portfolio
  - 9.5.1.3. Financial Overview
  - 9.5.1.4. Business Strategies and Development
- 9.5.2. Intel Corporation
  - 9.5.2.1. Company Overview
  - 9.5.2.2. Product Portfolio
  - 9.5.2.3. Financial Overview
  - 9.5.2.4. Business Strategies and Development
- 9.5.3. EMC
  - 9.5.3.1. Company Overview
  - 9.5.3.2. Product Portfolio
  - 9.5.3.3. Financial Overview
  - 9.5.3.4. Business Strategies and Development
- 9.5.4. Hewlett Packard Enterprises
  - 9.5.4.1. Company Overview
  - 9.5.4.2. Product Portfolio
  - 9.5.4.3. Financial Overview
  - 9.5.4.4. Business Strategies and Development
- 9.5.5. Catbird
  - 9.5.5.1. Company Overview
  - 9.5.5.2. Product Portfolio
  - 9.5.5.3. Financial Overview
  - 9.5.5.4. Business Strategies and Development
- 9.5.6. Symantec
  - 9.5.6.1. Company Overview
  - 9.5.6.2. Product Portfolio
  - 9.5.6.3. Financial Overview
  - 9.5.6.4. Business Strategies and Development
- 9.5.7. Cisco Systems
  - 9.5.7.1. Company Overview
  - 9.5.7.2. Product Portfolio
  - 9.5.7.3. Financial Overview
  - 9.5.7.4. Business Strategies and Development
- 9.5.8. Fortinet
  - 9.5.8.1. Company Overview
  - 9.5.8.2. Product Portfolio
  - 9.5.8.3. Financial Overview
  - 9.5.8.4. Business Strategies and Development
- 9.5.9. Vmware
  - 9.5.9.1. Company Overview
  - 9.5.9.2. Product Portfolio
  - 9.5.9.3. Financial Overview
  - 9.5.9.4. Business Strategies and Development
- 9.5.10. SANS Institute
  - 9.5.10.1. Company Overview
  - 9.5.10.2. Product Portfolio
  - 9.5.10.3. Financial Overview
  - 9.5.10.4. Business Strategies and Development
- 9.5.11. Oben Holding Group S.A.C
  - 9.5.11.1. Company Overview
  - 9.5.11.2. Product Portfolio
  - 9.5.11.3. Financial Overview
  - 9.5.11.4. Business Strategies and Development
- 9.5.12. Taghleef Industries LLC
  - 9.5.12.1. Company Overview
  - 9.5.12.2. Product Portfolio
  - 9.5.12.3. Financial Overview
  - 9.5.12.4. Business Strategies and Development
- 9.5.13. Schur Flexibles Holding GesmbH
  - 9.5.13.1. Company Overview
  - 9.5.13.2. Product Portfolio
  - 9.5.13.3. Financial Overview
  - 9.5.13.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations