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PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1912180

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PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1912180

Mead Beverages Market Insights, Competitive Landscape, and Market Forecast - 2033

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The global mead beverages market is experiencing substantial growth as consumers increasingly embrace craft and specialty alcoholic drinks. Mead, commonly known as "honey wine," is gaining popularity due to its unique flavors, natural ingredients, and cultural heritage. Once considered a niche beverage, mead is now appealing to a broader demographic, particularly millennials and health-conscious drinkers seeking artisanal, low-sugar alternatives. The market, valued at USD 1.5 billion in 2026, is expected to reach USD 2.87 billion by 2033, growing at a compound annual growth rate (CAGR) of 9.70% during the forecast period.

Market Insights

The mead beverages market is characterized by a diverse array of flavors, alcohol content, and packaging formats, catering to different consumer preferences. Traditional mead continues to dominate, while fruit, spice & herb, and floral varieties are attracting adventurous consumers. Craft producers are leveraging innovation, limited-edition releases, and premium positioning to differentiate their offerings and capture market share.

Distribution channels play a critical role in market growth. Offline channels such as supermarkets, hypermarkets, liquor stores, and distillery outlets provide accessibility, while online retail platforms offer direct-to-consumer engagement, convenience, and subscription options. This dual-channel approach allows brands to reach both traditional buyers and tech-savvy consumers seeking unique drinking experiences.

Market Drivers

Several factors are propelling the mead beverages market. Rising consumer demand for premium and artisanal alcoholic beverages encourages both established breweries and new entrants to expand into mead production. Growing awareness of natural and low-sugar alcoholic drinks positions mead as a healthier alternative to traditional spirits and wines.

The beverage's cultural and historical significance further enhances its appeal. Storytelling that highlights mead's ancient origins and craft heritage resonates strongly with younger consumers, who value authenticity and experiential purchases. Collaborations between mead producers and hospitality sectors, such as bars, restaurants, and tasting events, are boosting visibility and encouraging consumer trial. Social media campaigns and influencer marketing amplify awareness, expanding the global consumer base.

Business Opportunities

The mead beverages market offers significant growth opportunities for both new and established players. Companies can explore flavor innovation, sustainable and attractive packaging, and premium positioning to capture niche segments. Low-ABV meads and creative flavor combinations present opportunities for experimentation and differentiation. Seasonal and limited-edition products, such as holiday-themed or regionally inspired variants, are expected to enhance brand loyalty and market penetration.

Strategic partnerships with online retail and subscription platforms allow brands to connect directly with consumers and expand reach. Additionally, emerging markets, where craft and specialty beverages are gaining traction, present further growth potential. Brands that emphasize quality ingredients, authenticity, and compelling storytelling are likely to achieve stronger engagement and long-term success.

Regional Analysis

North America is the largest market for mead beverages, supported by a well-established craft beverage culture, high disposable incomes, and increasing interest in artisanal products. The United States is the leading consumer, with craft meaderies and specialty retailers pioneering new flavors, packaging formats, and marketing strategies.

Europe holds a significant market share, fueled by the cultural heritage of mead and growing consumer awareness. The United Kingdom, Germany, and France are notable markets, benefiting from specialty beverage festivals, tourism, and historical associations. Asia Pacific is emerging as a promising market, driven by rising disposable incomes, evolving drinking habits, and exposure to Western beverage trends.

Latin America and the Middle East & Africa are smaller but fast-growing markets, with urban, high-income consumers showing interest in premium and flavored meads. Partnerships with bars, restaurants, and luxury retailers are expanding distribution and brand awareness in these regions.

Key Players

The global mead beverages market is highly fragmented, with numerous small and medium-sized craft producers leading innovation. Key players include:

  • Pasieka Jaros
  • B. Nektar Meadery (B. Nektar)
  • Schramm's Mead
  • Moonlight Meadery
  • Tallgrass Mead
  • Medovina Meadery
  • Redstone Meadery
  • Charm City Meadworks
  • Heidrun Meadery
  • Brothers Drake Meadery
  • Kuhnhenn Brewing Co.
  • Bunratty Mead and Liqueur Co.
  • ornish Mead Co.
  • Moondog Meadery
  • Nectar Creek Meadery

These companies are focusing on flavor innovation, targeted marketing, and expanded distribution to strengthen their market position. Collaborations, co-branded products, and participation in craft beverage expos further enhance visibility and consumer engagement.

Market Segmentation

By Flavor

  • Traditional
  • Fruit
  • Spice & Herb
  • Floral

By ABV

  • <3.5%
  • 3.5% - 7.5%
  • >7.5%

By Packaging Type

  • Bottles
  • Cans
  • Kegs

By Distribution Channel

  • B2B
  • B2C Supermarkets/Hypermarkets Distillery Stores Liquor Stores Online Retail Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Mead Beverages Market Snapshot
  • 1.2. Future Projections
  • 1.3. Key Market Trends
  • 1.4. Regional Snapshot, by Value, 2026
  • 1.5. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Market Opportunities
  • 2.3. Value Chain Analysis
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Porter's Fiver Forces Analysis
  • 2.6. Impact of Russia-Ukraine Conflict
  • 2.7. PESTLE Analysis
  • 2.8. Regulatory Analysis
  • 2.9. Price Trend Analysis
    • 2.9.1. Current Prices and Future Projections, 2025-2033
    • 2.9.2. Price Impact Factors

3. Global Mead Beverages Market Outlook, 2020 - 2033

  • 3.1. Global Mead Beverages Market Outlook, by Flavor, Value (US$ Bn), 2020-2033
    • 3.1.1. Traditional
    • 3.1.2. Fruit
    • 3.1.3. Spice & Herb
    • 3.1.4. Floral
  • 3.2. Global Mead Beverages Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
    • 3.2.1. B2B
    • 3.2.2. B2C
      • 3.2.2.1. Supermarkets/Hypermarkets
      • 3.2.2.2. Distillery Stores
      • 3.2.2.3. Liquor Stores
      • 3.2.2.4. Online Retail
      • 3.2.2.5. Others
  • 3.3. Global Mead Beverages Market Outlook, by Packaging Type, Value (US$ Bn), 2020-2033
    • 3.3.1. Bottles
    • 3.3.2. Cans
    • 3.3.3. Kegs
  • 3.4. Global Mead Beverages Market Outlook, by ABV, Value (US$ Bn), 2020-2033
    • 3.4.1. <3.5%
    • 3.4.2. 3.5% - 7.5%
    • 3.4.3. >7.5%
  • 3.5. Global Mead Beverages Market Outlook, by Region, Value (US$ Bn), 2020-2033
    • 3.5.1. North America
    • 3.5.2. Europe
    • 3.5.3. Asia Pacific
    • 3.5.4. Latin America
    • 3.5.5. Middle East & Africa

4. North America Mead Beverages Market Outlook, 2020 - 2033

  • 4.1. North America Mead Beverages Market Outlook, by Flavor, Value (US$ Bn), 2020-2033
    • 4.1.1. Traditional
    • 4.1.2. Fruit
    • 4.1.3. Spice & Herb
    • 4.1.4. Floral
  • 4.2. North America Mead Beverages Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
    • 4.2.1. B2B
    • 4.2.2. B2C
      • 4.2.2.1. Supermarkets/Hypermarkets
      • 4.2.2.2. Distillery Stores
      • 4.2.2.3. Liquor Stores
      • 4.2.2.4. Online Retail
      • 4.2.2.5. Others
  • 4.3. North America Mead Beverages Market Outlook, by Packaging Type, Value (US$ Bn), 2020-2033
    • 4.3.1. Bottles
    • 4.3.2. Cans
    • 4.3.3. Kegs
  • 4.4. North America Mead Beverages Market Outlook, by ABV, Value (US$ Bn), 2020-2033
    • 4.4.1. <3.5%
    • 4.4.2. 3.5% - 7.5%
    • 4.4.3. >7.5%
  • 4.5. North America Mead Beverages Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 4.5.1. U.S. Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 4.5.2. U.S. Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 4.5.3. U.S. Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 4.5.4. U.S. Mead Beverages Market Outlook, by ABV, 2020-2033
    • 4.5.5. Canada Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 4.5.6. Canada Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 4.5.7. Canada Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 4.5.8. Canada Mead Beverages Market Outlook, by ABV, 2020-2033
  • 4.6. BPS Analysis/Market Attractiveness Analysis

5. Europe Mead Beverages Market Outlook, 2020 - 2033

  • 5.1. Europe Mead Beverages Market Outlook, by Flavor, Value (US$ Bn), 2020-2033
    • 5.1.1. Traditional
    • 5.1.2. Fruit
    • 5.1.3. Spice & Herb
    • 5.1.4. Floral
  • 5.2. Europe Mead Beverages Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
    • 5.2.1. B2B
    • 5.2.2. B2C
      • 5.2.2.1. Supermarkets/Hypermarkets
      • 5.2.2.2. Distillery Stores
      • 5.2.2.3. Liquor Stores
      • 5.2.2.4. Online Retail
      • 5.2.2.5. Others
  • 5.3. Europe Mead Beverages Market Outlook, by Packaging Type, Value (US$ Bn), 2020-2033
    • 5.3.1. Bottles
    • 5.3.2. Cans
    • 5.3.3. Kegs
  • 5.4. Europe Mead Beverages Market Outlook, by ABV, Value (US$ Bn), 2020-2033
    • 5.4.1. <3.5%
    • 5.4.2. 3.5% - 7.5%
    • 5.4.3. >7.5%
  • 5.5. Europe Mead Beverages Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 5.5.1. Germany Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 5.5.2. Germany Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 5.5.3. Germany Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 5.5.4. Germany Mead Beverages Market Outlook, by ABV, 2020-2033
    • 5.5.5. Italy Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 5.5.6. Italy Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 5.5.7. Italy Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 5.5.8. Italy Mead Beverages Market Outlook, by ABV, 2020-2033
    • 5.5.9. France Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 5.5.10. France Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 5.5.11. France Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 5.5.12. France Mead Beverages Market Outlook, by ABV, 2020-2033
    • 5.5.13. U.K. Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 5.5.14. U.K. Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 5.5.15. U.K. Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 5.5.16. U.K. Mead Beverages Market Outlook, by ABV, 2020-2033
    • 5.5.17. Spain Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 5.5.18. Spain Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 5.5.19. Spain Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 5.5.20. Spain Mead Beverages Market Outlook, by ABV, 2020-2033
    • 5.5.21. Russia Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 5.5.22. Russia Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 5.5.23. Russia Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 5.5.24. Russia Mead Beverages Market Outlook, by ABV, 2020-2033
    • 5.5.25. Rest of Europe Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 5.5.26. Rest of Europe Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 5.5.27. Rest of Europe Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 5.5.28. Rest of Europe Mead Beverages Market Outlook, by ABV, 2020-2033
  • 5.6. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Mead Beverages Market Outlook, 2020 - 2033

  • 6.1. Asia Pacific Mead Beverages Market Outlook, by Flavor, Value (US$ Bn), 2020-2033
    • 6.1.1. Traditional
    • 6.1.2. Fruit
    • 6.1.3. Spice & Herb
    • 6.1.4. Floral
  • 6.2. Asia Pacific Mead Beverages Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
    • 6.2.1. B2B
    • 6.2.2. B2C
      • 6.2.2.1. Supermarkets/Hypermarkets
      • 6.2.2.2. Distillery Stores
      • 6.2.2.3. Liquor Stores
      • 6.2.2.4. Online Retail
      • 6.2.2.5. Others
  • 6.3. Asia Pacific Mead Beverages Market Outlook, by Packaging Type, Value (US$ Bn), 2020-2033
    • 6.3.1. Bottles
    • 6.3.2. Cans
    • 6.3.3. Kegs
  • 6.4. Asia Pacific Mead Beverages Market Outlook, by ABV, Value (US$ Bn), 2020-2033
    • 6.4.1. <3.5%
    • 6.4.2. 3.5% - 7.5%
    • 6.4.3. >7.5%
  • 6.5. Asia Pacific Mead Beverages Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 6.5.1. China Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 6.5.2. China Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 6.5.3. China Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 6.5.4. China Mead Beverages Market Outlook, by ABV, 2020-2033
    • 6.5.5. Japan Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 6.5.6. Japan Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 6.5.7. Japan Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 6.5.8. Japan Mead Beverages Market Outlook, by ABV, 2020-2033
    • 6.5.9. South Korea Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 6.5.10. South Korea Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 6.5.11. South Korea Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 6.5.12. South Korea Mead Beverages Market Outlook, by ABV, 2020-2033
    • 6.5.13. India Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 6.5.14. India Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 6.5.15. India Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 6.5.16. India Mead Beverages Market Outlook, by ABV, 2020-2033
    • 6.5.17. Southeast Asia Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 6.5.18. Southeast Asia Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 6.5.19. Southeast Asia Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 6.5.20. Southeast Asia Mead Beverages Market Outlook, by ABV, 2020-2033
    • 6.5.21. Rest of SAO Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 6.5.22. Rest of SAO Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 6.5.23. Rest of SAO Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 6.5.24. Rest of SAO Mead Beverages Market Outlook, by ABV, 2020-2033
  • 6.6. BPS Analysis/Market Attractiveness Analysis

7. Latin America Mead Beverages Market Outlook, 2020 - 2033

  • 7.1. Latin America Mead Beverages Market Outlook, by Flavor, Value (US$ Bn), 2020-2033
    • 7.1.1. Traditional
    • 7.1.2. Fruit
    • 7.1.3. Spice & Herb
    • 7.1.4. Floral
  • 7.2. Latin America Mead Beverages Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
    • 7.2.1. B2B
    • 7.2.2. B2C
      • 7.2.2.1. Supermarkets/Hypermarkets
      • 7.2.2.2. Distillery Stores
      • 7.2.2.3. Liquor Stores
      • 7.2.2.4. Online Retail
      • 7.2.2.5. Others
  • 7.3. Latin America Mead Beverages Market Outlook, by Packaging Type, Value (US$ Bn), 2020-2033
    • 7.3.1. Bottles
    • 7.3.2. Cans
    • 7.3.3. Kegs
  • 7.4. Latin America Mead Beverages Market Outlook, by ABV, Value (US$ Bn), 2020-2033
    • 7.4.1. <3.5%
    • 7.4.2. 3.5% - 7.5%
    • 7.4.3. >7.5%
  • 7.5. Latin America Mead Beverages Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 7.5.1. Brazil Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 7.5.2. Brazil Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 7.5.3. Brazil Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 7.5.4. Brazil Mead Beverages Market Outlook, by ABV, 2020-2033
    • 7.5.5. Mexico Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 7.5.6. Mexico Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 7.5.7. Mexico Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 7.5.8. Mexico Mead Beverages Market Outlook, by ABV, 2020-2033
    • 7.5.9. Argentina Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 7.5.10. Argentina Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 7.5.11. Argentina Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 7.5.12. Argentina Mead Beverages Market Outlook, by ABV, 2020-2033
    • 7.5.13. Rest of LATAM Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 7.5.14. Rest of LATAM Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 7.5.15. Rest of LATAM Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 7.5.16. Rest of LATAM Mead Beverages Market Outlook, by ABV, 2020-2033
  • 7.6. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Mead Beverages Market Outlook, 2020 - 2033

  • 8.1. Middle East & Africa Mead Beverages Market Outlook, by Flavor, Value (US$ Bn), 2020-2033
    • 8.1.1. Traditional
    • 8.1.2. Fruit
    • 8.1.3. Spice & Herb
    • 8.1.4. Floral
  • 8.2. Middle East & Africa Mead Beverages Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
    • 8.2.1. B2B
    • 8.2.2. B2C
      • 8.2.2.1. Supermarkets/Hypermarkets
      • 8.2.2.2. Distillery Stores
      • 8.2.2.3. Liquor Stores
      • 8.2.2.4. Online Retail
      • 8.2.2.5. Others
  • 8.3. Middle East & Africa Mead Beverages Market Outlook, by Packaging Type, Value (US$ Bn), 2020-2033
    • 8.3.1. Bottles
    • 8.3.2. Cans
    • 8.3.3. Kegs
  • 8.4. Middle East & Africa Mead Beverages Market Outlook, by ABV, Value (US$ Bn), 2020-2033
    • 8.4.1. <3.5%
    • 8.4.2. 3.5% - 7.5%
    • 8.4.3. >7.5%
  • 8.5. Middle East & Africa Mead Beverages Market Outlook, by Country, Value (US$ Bn), 2020-2033
    • 8.5.1. GCC Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 8.5.2. GCC Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 8.5.3. GCC Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 8.5.4. GCC Mead Beverages Market Outlook, by ABV, 2020-2033
    • 8.5.5. South Africa Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 8.5.6. South Africa Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 8.5.7. South Africa Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 8.5.8. South Africa Mead Beverages Market Outlook, by ABV, 2020-2033
    • 8.5.9. Egypt Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 8.5.10. Egypt Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 8.5.11. Egypt Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 8.5.12. Egypt Mead Beverages Market Outlook, by ABV, 2020-2033
    • 8.5.13. Nigeria Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 8.5.14. Nigeria Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 8.5.15. Nigeria Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 8.5.16. Nigeria Mead Beverages Market Outlook, by ABV, 2020-2033
    • 8.5.17. Rest of Middle East Mead Beverages Market Outlook, by Flavor, 2020-2033
    • 8.5.18. Rest of Middle East Mead Beverages Market Outlook, by Distribution Channel, 2020-2033
    • 8.5.19. Rest of Middle East Mead Beverages Market Outlook, by Packaging Type, 2020-2033
    • 8.5.20. Rest of Middle East Mead Beverages Market Outlook, by ABV, 2020-2033
  • 8.6. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

  • 9.1. Company Vs Segment Heatmap
  • 9.2. Company Market Share Analysis, 2025
  • 9.3. Competitive Dashboard
  • 9.4. Company Profiles
    • 9.4.1. Pasieka Jaros
      • 9.4.1.1. Company Overview
      • 9.4.1.2. Product Portfolio
      • 9.4.1.3. Financial Overview
      • 9.4.1.4. Business Strategies and Developments
    • 9.4.2. B. Nektar Meadery (B. Nektar)
    • 9.4.3. Schramm's Mead
    • 9.4.4. Moonlight Meadery
    • 9.4.5. Tallgrass Mead
    • 9.4.6. Medovina Meadery
    • 9.4.7. Redstone Meadery
    • 9.4.8. Charm City Meadworks
    • 9.4.9. Heidrun Meadery
    • 9.4.10. Brothers Drake Meadery

10. Appendix

  • 10.1. Research Methodology
  • 10.2. Report Assumptions
  • 10.3. Acronyms and Abbreviations
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