Voice of Customer-Health, Wellness, and Well-being Services in Cars, Europe

Description

Electric Vehicle Owners Show a Higher Level of Interest in Health, Wellness, and Well-being Features

The COVID-19 pandemic has placed a greater emphasis on a safe environment and exacerbated the need for more convenience in daily activities. The automotive industry has aligned itself with this trend, focusing on solutions and systems that enhance the safety and comfort of drivers and passengers. This study aims to support automakers and allied industry players with robust, data-backed recommendations on the ideal use cases, packages, and pricing for implementing health, wellness, and well-being (HWW) features.

The study provides customer analysis by vehicle segment type across Europe and by user interest and preference in features such as air quality control, driver drowsiness detection, adaptive cruise control, seat positioning, and cabin filtration. Data was collected using a panel-based survey in Europe. A total of 1,801 decision-makers or key influencers in the connected car services space were surveyed to obtain the results. The research applies data weighting to account for the overrepresentation or underrepresentation of specific vehicle segments or gender groups in the sample. This ensures that the overall results reflect the market segment structure.

Product Code: PE06-46

Research Objectives and Methodology

Research Objectives
List of HWW Features the Research Considered
Research Methodology
Sample Structure by Country and Vehicle Segment
Data Weighting European Aggregation

Key Findings

Key Findings

Respondents Profile and Driving Habits

Respondent Profile: Demographics
Respondent Profile: Household
Average Driving Time
Respondent Mapping by Vehicle Ownership Type
Preferred Engine Type for Next Car Purchase by Country
Preferred Engine Types for Next Car Purchase by Car Segment
Frequency of Car Usage before COVID-19 Travel Restrictions
Daily Mobility during COVID-19
Impact of COVID-19 Travel Restrictions

Customer Preferences for the Next Car Purchase

Important Attributes in Car Purchasing Decisions
Important Attributes in Car Purchasing Decisions by Country
Important Attributes in Car Purchasing Decisions by Segment
General Interest in Features
General Interest in Features by Country
Consideration of Sensors in Cars
Consideration of Sensors in Cars by Country

Health, Wellness, and Well-being Features Interest

HWW Feature Descriptions
Real-life Scenarios of Health Features and Interest
Real-life Scenarios of Health Features and Interest (continued)
Real-life Scenarios of Health Features and Interest (continued)
List of HWW Features the Research Considered
Future Interest in Purchasing HWW Features
Respondents' Interest in HWW
General Interest in Purchasing Health Features
General Interest in Purchasing Wellness Features
General Interest in Purchasing Well-being Features
Interest in HWW Features: Customer Segmentation
Interest in HWW Features: Segmentation
HWW Prospects by Countries
General Interest in Health Features by Vehicle Segment
Impact of Income, Education, and Occupation on Health Features
Impact of Gender, Age, and Life Stage on Health Features
Interest in Health Features by Powertrain Type
Consideration of Sensors in Cars by Country
Interest in Wellness Features by Vehicle Segment
Best Prospects for Wellness Features in High-income and Self-employed Segments
Impact of Gender, Age, and Life Stage on Wellness Features
Interest in Wellness Features by Powertrain Type
Interest in Well-being Features by Vehicle Segment
Impact of Income, Education, and Occupation on Well-being Features
Impact of Gender, Age, and Life Stage on Well-being Features
Interest in Well-being Features by Powertrain Type
Interest in HWW Features by Engine Type

Health, Wellness, and Well-being Features: Pricing

Preferred Way of Accessing or Subscribing to HWW Features
Price Sensitivity Test for the 11 Deep-dive Features
Preferences Toward Payment Modes for HWW Features
HWW Features: Willingness to Pay
HWW Features: Willingness to Pay and Price Elasticity of Demand (PED)
HWW Features: Price Elasticity
Willingness to Pay for Vital Stat Monitoring
Willingness to Pay for Air Quality Map
Willingness to Pay for Cabin Viral Filtration (Filter)
Willingness to Pay for UV Air Sanitizer
Willingness to Pay for Adaptive Cruise Control with Steering Assist
Willingness to Pay for Driver Drowsiness/Distraction Detection and Alarm
Willingness to Pay for Drunken Driving Detection and Alarm
Willingness to Pay for Automated and Customized Seat Positioning
Willingness to Pay for Mood-specific Infotainment
Willingness to Pay for Smart Seat
Willingness to Pay for Wellness/Comfort Seat
Preferred Control Option to Interact with Mood-specific Infotainment
Preferred Output/Feedback Mechanism for Driver Drowsiness

Digital Devices and Health-related Activities

Activities Respondents Engage in and Monitor at Least Once a Month
Activities Engaged in at Least Once a Month by Gender and Age
Device Usage for Private Applications
Device Usage for Private Applications by Country

Data Connectivity

Willingness to Share Data with Car Dealers
Customers' Reward/Compensation Expectations
Willingness to Share Data with Car Dealers by Age Group

Appendix

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™
Legal Disclaimer