Voice of Customer: In-car Services and Features, Passenger Vehicles, US, 2021

Description

This Survey Assesses Consumers' Opinions about In-car Services, On-demand Features, Over-the-air Updates, Connectivity, and Payment Options

Despite disrupting sales and profitability in many markets, the COVID-19 pandemic has ignited minds to build a safer and more convenient environment. The connected automotive industry is making the best of the situation through trending use-cases that will build the new normal across consumer segments. Frost & Sullivan's 'Voice of Customer: In-car Services and Features, Passenger Vehicles, US, 2021' study aims to explore and evaluate current uses of in-car services, on-demand features, over-the-air (OTA) updates, connected services, and payment options among respondents in the United States. The study also addresses respondents' payment preferences.

In addition, it focuses on customer analysis bifurcation by car segment type across the United States and user interest in and preference for various features. Data was collected through a panel-based survey in the United States. A total of 1,507 decision-makers or key influencers for connected car services were surveyed to obtain the results.

Product Code: K8E8-46

Key Objectives and Findings

Key Objectives of the Study
Key Findings

Industry Overview

Technology Prerequisites for On-demand Features
Automotive Marketplace Segmentation
In-car Marketplace as a Concept
In-car Marketplace Use-Cases
In-car Marketplace Applications over the Years
Key Business Models in In-vehicle On-demand Feature Payments
On-demand Features: Top Industry Executives' Opinions
On-demand Features: Access Types and Delivery
Case Study: Mercedes Me

Research Methodology and Sample

Research Methodology
US Sample
US Sample: Data Weighting
Residential Respondent Profile: Total
Respondent Profile: Demographics
Respondent Profile: Vehicle Ownership and Mileage

Customer Profiling: Current and Future Vehicles

Customer Preferences: Engine-Powertrain (By Region)
Customer Preferences: Engine-Powertrain (By Car Segment)
Customer Preference: Vehicle Connectivity and Services
In-vehicle Connectivity Services/Functions Offered with SIM Cards
Willingness to Buy the Basic Internet Connectivity Package: By Region
Willingness to Buy the Basic Internet Connectivity Package: By Car Segment
Willingness to Buy the Basic Internet Connectivity Package: By Brand
Payment Preference for OTA Updates: By Region
Payment Preference for OTA Updates: By Car Segment
Preferred Payment Mode for OTA Updates
Consumers' In-car Activities
In-car Consumer Entertainment Preferences: By Car Segment
Primary Radio/Music Sources
Primary Radio/Music Sources: By Car Segment
Consumer Preference for New In-car Technology
Importance of New Technology: By Segment
Differences in Opinion on Vehicle Subscriptions: By Region

In-car Marketplace

Respondents' Preferences: In-car Retail
Interest in Using Retail On-demand Services and Features: By Region
Interest in Using Retail On-demand Services and Features: By Car Segment
Expected Marketplace on Vehicle Screens: By Region
Desired Products or Services within Marketplaces: By Region
Product or Service Payment through In-car Marketplaces
Consideration of Gas Station Merchants: By Region
Consideration of Gas Station Merchants: By Car Segment
Consideration of QSR/Fast-food Retailer: By Region
Consideration of QSR/Fast-food Retailer: By Car Segment
Consideration of QSR/Fast-food Retailer: By Brand

On-demand Features: Consumer Perspective

Introduction: On-demand Features
Interest in the Purchase of the Following 25 In-demand Features was Tested
Willingness to Pay for New Features/Functionalities: By Region
Consumer Sentiment about In-vehicle Features
Willingness to Pay for Different In-vehicle Experiences
Customer Sentiment about Transferring Features to New Cars
Interest in Purchasing On-demand Features for the Next Car
Willingness to Pay for On-demand Features
Interest in On-demand Features: By Region
Interest in On-demand Features: By Car Owned
Interest in On-demand Features: By Engine Type and Annual Mileage
Interest in On-demand Features: By Demographics
Preference for On-demand Feature Subscriptions: By Car Segment
Preference for On-demand Feature Subscriptions: By Brand
Perception of In-vehicle Functionalities
Willingness to Spend on Basic Connectivity Packages: By Region
Willingness to Spend on Basic Connectivity Packages: By Car Segment
Willingness to Spend on Basic Connectivity Packages: By Brand

On-demand Features: Willingness to Pay and Price Elasticity of Demand

Price Points Tested
Willingness to Pay and Price Elasticity of Demand (PED)
On-demand Features' PED
Interested in Purchasing: Powertrain Upgrades
Interested in Purchasing: Range Extension for EVs
Interested in Purchasing: Connected Mapping
Interested in Purchasing: Voice Assistant with Enhanced Capability
Interested in Purchasing: Remote Features/Services via Smartphone Apps
Interested in Purchasing: Remote Parking via App
Interested in Purchasing: Autopilot
Interested in Purchasing: Connected Radio (IP-supported Radio)
Interested in Purchasing: iMax Audio/Cinema Experience
Interested in Purchasing: Winter Comfort Package
Interested in Purchasing: Noise Reduction Technology
On-demand Driver Drowsiness/Distraction Detection and Alarm
Feature Packages: Willingness to Pay
Driving Features: Willingness to Pay
Assisted/Automated Driving Features: Willingness to Pay
Convenience Features: Willingness to Pay
Audio/Entertainment Features: Willingness to Pay
Comfort Features: Willingness to Pay
Productivity Features: Willingness to Pay
Health/Wellness Features: Willingness to Pay

Preferred User Interface

Control Options to Interact with On-demand Features: By Region
Control Options to Interact with On-demand Features: By Car Segment
Control Options to Interact with On-demand Features: By Brand
Preferred Brands for Voice Assistance: By Region
Preferred Brands for Voice Assistance: By Car Segment

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™
List of Exhibits
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