PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1292446
PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1292446
Social Media Analytics Will Uncap Businesses' Future Growth Potential And Transform Customer Experiences
Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence.
Social media analytics can be predictive, prescriptive, or descriptive; it helps businesses understand the different parts of a problem, thereby enabling them to tackle issues strategically. When combined with other voice-of-the-customer (VoC) data (obtained from surveys, reviews, and other sources), social media analytics can be leveraged to inform a business's marketing, sales, service, and engagement initiatives and strategies to offer fulfilling customer experiences.
This Frost & Sullivan study discusses top 10 trends, growth drivers, restraints, and growth opportunities in the social media analytics market.