European Head-up Display System Growth Opportunities

Description

A Gamified Driving Experience With Augmented and Virtual Reality is the Key to HUD Future Growth Potential

This study analyzes the European head-up display (HUD) market from 2022 to 2030. BMW was the first European original equipment manufacturer (OEM) to integrate HUD, a technological improvement over the head-down display (HDD) interface commonly used in the automotive industry. Over the years, HUDs have become a part of different types of vehicles in Europe. There are 3 types of HUD systems in the market. Combiner HUD projects data onto a screen on the dashboard; windscreen HUD projects data onto a small section on the windscreen; and AR-HUD projects augmented visuals onto the windscreen. As of 2022, combiner HUDs accounted for 14.4% penetration of the total HUD market. The most prevalent system in the HUD market in Europe is the windscreen HUD, as its newer generation can pack a larger field of view (FoV) and more volume in a compact size. The augmented-reality HUDs (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium brands, such as Audi and Mercedes Benz, and mass-market brands, such as Cupra, Hyundai, Kia, Skoda, and VW.

This study aims to examine, analyze, forecast, and give an overview of the HUD trends in Europe. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market. It analyzes various market aspects, including types of HUD systems and industry growth opportunities.

This report indicates that HUD penetration in Europe as of 2022 stood at 10.4% of sold vehicles. By 2030, HUDs are expected to penetrate roughly 36.8% of vehicles, with the market expanding at a CAGR of 21.0%. The growth of the HUD market can be attributed to 4 main reasons:

The demand for connected cars is growing.
Consumer expectations with new-age technology in HMI are rising.
OEMs need to differentiate their product from the competition.
Increased adoption of electric vehicles (EVs) is driving OEMs to offer added features to distinguish their product from traditional ICE vehicles.

Product Code: PEB9-46

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Head-up Display Systems
Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

Key Findings
Total HUD Penetration
HUD Strategies by Vehicle Segment
HUD Penetration Snapshot by OEM Group
Vehicle Segmentation

Growth Opportunity Analysis-HUD

Scope of Analysis
Market Segmentation
Key Competitors
Key Growth Metrics, HUD
Growth Drivers
Growth Restraints
Forecast Assumptions
European HUD Forecast
Unit Shipment Forecast by Technology, HUD
Unit Shipment Forecast by Vehicle Segment, HUD
HUD Strategies by Vehicle Segment
European HUD Revenue Forecast
Revenue Forecast by Technology, HUD
HUD Penetration by Technology
OEM Deployment Strategy, HUD
Competitive Environment

Growth Opportunity Analysis-Conventional HUD

Key Growth Metrics, Conventional HUD
Revenue and Unit Shipment Forecast, Conventional HUD
Unit Shipment Forecast, Conventional HUD
Revenue Forecast, Conventional HUD
Unit Shipment Forecast by Vehicle Segment, Conventional HUD
Forecast Analysis, Conventional HUD

Growth Opportunity Analysis-AR-HUD

Key Growth Metrics, AR-HUD
Revenue and Unit Shipment Forecast, AR-HUD
Unit Shipment Forecast, AR-HUD
Revenue Forecast, AR-HUD
Unit Shipment Forecast by Vehicle Segment, AR-HUD
Forecast Analysis, AR-HUD

HUD Offerings-Key OEM Groups

HUD Offering-BMW Group
HUD Offering-Ford Motor Company
HUD Offering-Geely
HUD Offering-Hyundai Motor Group
HUD Offering-Mercedes-Benz Group
HUD Offering-Renault-Nissan-Mitsubishi Alliance
HUD Offering-Stellantis
HUD Offering-Toyota Motor Corporation
HUD Offering-Volkswagen Group
HUD Penetration Snapshot by OEM Group

HUD Offerings-Key Tier I Suppliers

HUD Supplier Portfolio Snapshot
HUD Offering-Continental
HUD Offering-Nippon Seiki
HUD Offering-Panasonic
HARMAN

Select AR-HUD Platform Suppliers

CY Vision
Envisics

Growth Opportunity Universe

Growth Opportunity 1-Product Differentiation
Growth Opportunity 2-Convenience and Safety Features
Growth Opportunity 3-Integration of AR and AD in EVs

Next Steps

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