US Passenger Vehicle Original Equipment Manufacturers' Advanced Driver Assistance Systems R&D Strategies, 2030

Description

$50-billion Investments in ADAS R&D Will Increase Driver Engagement and Vehicle Safety Performance, Enhancing the End-customer Experience

A growing demand for safety and convenience features has amplified the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers seek to adopt level-2-and-above features in their mass-market vehicles to gain a competitive advantage. The United States has been at the forefront of regulating ADAS and AD to expedite the time to adoption. Some states, like California and Nevada, have also allowed the deployment of level 3 and level 4 autonomous vehicles for public use, which has created a conducive environment for global OEMs to penetrate the US market.

This study provides an overview of the ADAS and AD strategies that select global OEMs in the United States have adopted. This study examines the technology and business capabilities of the OEMs at the brand, segment, and model levels, and provides a detailed overview of their value chain partnerships, as well as their partner-selection process.

Product Code: K992-46

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Advanced Driver Assistance Systems Industry
Growth Opportunities Fuel the Growth Pipeline Engine™

Key Findings

Key Takeaways
Predictions
Current Levels of Autonomy by OEM
Benchmarking Key ADAS/AD Offerings and Models

Growth Opportunity Analysis

Scope of Analysis

Ford

Ford-Strategy
Ford-Responsibility for ADAS R&D Activities
Ford-Centers of Excellence
Ford-Partners and Partner Selection
Ford-Future Direction
Ford-OTA

General Motors

General Motors-Strategy
General Motors-Responsibility for ADAS R&D Activities
General Motors-Centers of Excellence
General Motors-Partners and Partner Selection
General Motors-Future Direction
General Motors-OTA

Tesla

Tesla-Strategy
Tesla-Responsibility for ADAS R&D Activities
Tesla-Centers of Excellence
Tesla-Partners and Partner Selection
Tesla-Future Direction
Tesla-OTA

Hyundai

Hyundai-Strategy
Hyundai-Responsibility for ADAS R&D Activities
Hyundai-Centers of Excellence
Hyundai-Partners and Partner Selection
Hyundai-Future Direction
Hyundai-OTA

Nissan

Nissan-Strategy
Nissan-Responsibility for ADAS R&D Activities
Nissan-Centers of Excellence
Nissan-Partners and Partner Selection
Nissan-Future Direction
Nissan-OTA

Toyota

Toyota-Strategy
Toyota-Responsibility for ADAS R&D Activities
Toyota-Centers of Excellence
Toyota-Partners and Partner Selection
Toyota-Future Direction
Toyota-OTA

Growth Opportunity Universe

Growth Opportunity 1-Implementing Lidar as Part of the ADAS Sensor Suite
Growth Opportunity 1-Implementing Lidar as Part of the ADAS Sensor Suite
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