PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1499626
PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1499626
Competitive Intensity Will Push Original Equipment Manufacturers to Roll Out Advanced Level 2+ Autonomous Vehicles, Increasing the Demand for High-definition Maps in North America and Europe
The increase in demand for safety and convenience features has boosted the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers (OEMs) seek to implement level 2 and above features in their mass-market vehicles to gain a competitive advantage.
In that context, high-definition (HD) maps provide detailed and more accurate information about the road and the vehicle's surroundings, enabling enhanced safety and convenience for drivers. By leveraging cutting-edge technology, HD maps become real-time or live maps that have high update frequency and capture dynamic data through a multi-source approach. Collaborations between value chain partners, such as OEMs, HD map providers, and regulatory bodies, will ensure standardized integration and deployment, thus, promoting industry expansion and growth opportunities.
This study provides an overview of the HD mapping solutions that select map providers offer and that OEMs have adopted in North America and Europe.
Key Issues Addressed
The study also addresses several key questions to understand the industry: