Generative AI Transforms Enterprise Virtual Assistant Capabilities

Unlocking Enterprise Value to Help Fuel Business Growth

Digital Transformation alters the way organizations function as well as all aspects of business. Organizations are investing in technologies that render them more data-centric and drive greater competitiveness in the digital economy. In that context, the emergence of virtual assistants and copilots marks a significant leap in the AI space. Virtual assistants have the potential to transform how organizations operate and engage with customers, employees, and partners. These agents, powered by natural language processing capabilities, can handle a broad spectrum of activities and assist users in automating routine tasks, thereby driving greater efficiencies.

Generative AI is further transforming the capabilities of virtual assistants by leveraging large language models to make human-machine interactions more intuitive and support real-time interactions in multiple languages and data formats, including voice, text, and image.

With the continuous evolution of virtual assistants, the technology will be able to create greater value and support strategic activities, becoming an indispensable tool. Virtual assistants will integrate seamlessly with enterprise technologies, supporting a broad spectrum of stakeholders. This Frost & Sullivan analysis highlights the main trends around virtual assistants and their business value.