Growth Opportunities in the Development of Water-Free Formulations in Personal Care and Cosmetics

Advanced Encapsulation Technology and Solid Format Products to Drive Transformational Growth

The personal care and beauty industry is undergoing a significant transformation driven by resource efficiency, consumer demand, and a focus on sustainability. Traditionally, water has been a dominant ingredient in personal care and cosmetics products, comprising up to 60 to 95% of the formulations in products such as shampoos and creams, acting as a solvent and texture enhancer. However, extensive use of water also creates environmental challenges, especially as the global water scarcity intensifies. According to UNICEF, over 2 billion people live in countries with inadequate water supplies, and an estimated 700 million people are at risk of displacement by 2030 due to intense water scarcity.

Water-free formulations address these concerns by eliminating the need for water content in formulations. It offers an eco-friendly and concentrated alternative to the traditional water-heavy products. Water-free formulation-based products contain little to no water, and they rely on oils, butter, and waxes. The products are designed with the company's sustainability goals in mind, reducing its water consumption and waste.

Unlike traditional high water-containing products, these water-free formulations deliver a highly potent and lightweight solution to consumers.

The report explores the emerging landscape of water-free formulations in personal care and cosmetics, driven by sustainability, resource efficiency, and consumer demand for innovative products.

Questions this Analysis Answers: What are the current unmet needs in traditional water-heavy products? What are water-free formulations and their benefits? What are the key growth drivers and restraints? What are the key water-free formulation innovations in skincare, hair care, body care, and cosmetics? What does the technology trend look like? What is the potential of digital technologies in the development of water-free formulation? What does the regulatory landscape look like? What does the patent landscape look like? What are the key growth opportunities for the industry?