Strategic Analysis of Consumer Perception Toward Electric Two-Wheeler Ownership in India, 2024-2030

Description

Consumer Insights and Dealership Perceptions Driving Transformational Growth in the Adoption of E2Ws in India

Consumer perceptions and dealership experiences influence the shift in sustainable mobility in electric two-wheelers and their adoption in India. This study examines the survey in seven states: Gujarat, Maharashtra, Punjab, Rajasthan, Delhi, Chhattisgarh, and Madhya Pradesh.

This survey covered 232 respondents from four target groups: 105 current owners, 78 potential owners, 37 non-interested target groups, and 14 dealers. Feedback from different target groups focused on performance (range, battery reliability, comfort), ownership factors (cost, brand, after-sales service), and adoption barriers, including charging, the impact of rainy seasons on performance, and willingness to pay.

Insights from dealerships included reasons for entering the market, customer perceptions, usage patterns, and challenges in pricing, financing, and insurance. This study also integrates viewpoints from consumers and dealerships, highlighting key enablers and barriers that influence E2W adoption. The findings in this study provide valuable insights for policymakers, OEMs, and dealers, which will strengthen customer trust, enhance dealership support, and develop plans to increase the growth of E2Ws in India.

Product Code: MHFB-44

Research Objectives and Methodology

Research Objectives and Methodology

Growth Opportunity Analysis

Growth Drivers
Growth Restraints

Growth Environment

Coverage and Sample Size: E2Ws
What are the Key Hindrances to the Use of E2Ws? Spontaneous Verbatim Mentions

Respondent Profile

Respondent Profile: E2W End Users
Respondents' Preferences
Respondents' Hobbies
Media Habits: Types of Television Programs Watched
Media Habits: Webpages Surfed Online for Personal Use
Summary: Communication Routes Through Media Channels to Address E2W Usage Among Target Groups

Current Owners of E2Ws

Key Factors for Choosing E2Ws
Choice of E2W Under Certain Probable Conditions: Current Owners
Who Among the Current E2W Franchise is Most Vulnerable for Switch Out?
Perceived Differences Between E2Ws and Petrol-Run 2Ws
E2Ws: Perceived Advantages and Disadvantages
Overall Satisfaction with Various Aspects of E2Ws
E2W Current Usage
Auto Financing for E2W Purchases
Perception of Auto Financing Availability for E2Ws
E2W Battery Usage
Perceptions About E2Ws' Battery Life
E2W Usage Pattern
Importance of Certain Aspects When Buying a New 2W in the Future
Association with Different Aspects of E2Ws
Feedback on E2W Battery Replacement and Recharging
Impact of Rainy Season on E2W Performance

Potential Owners of E2Ws

Key Factors Considered for Using E2Ws: Potential Users
Choice of E2Ws Under Certain Probable Conditions: Potential Owners
Potential Users' Willingness to Pay for E2Ws
Potential Users' Expectations From E2Ws

Non-Interested Group

Key Barriers Against Choosing E2Ws Among the Non-Interested Group
Choice of E2Ws Under Certain Probable Conditions: Non-Interested Group

Dealer's Perspective: E2Ws

Dealership Profile
Key Reasons for Taking up an E2W Dealership
Dealers' Opinions on Customers' Perspectives on E2Ws
What do Customers Perceive as Advantages and Disadvantages? Dealers' Point of View
Customers' Opinion on Pricing
Customers' Opinion on E2W Insurance Coverage
Customers' Opinion on Auto Financing for E2Ws
Dealers' Perspective on Key Barriers to Choosing E2Ws
Dealers' Perception: Which Version is Better?
Additional Feedback on E2W Auto Financing from Dealers: Verbatim Mentions

Conclusions

Conclusions
Suggestions for Market Prioritization of E2Ws

Growth Opportunity Universe

Growth Opportunity 1: Affordable Mass-Market Electric Two-Wheelers
Growth Opportunity 2: Charging and Battery-Swap Infrastructure Expansion
Growth Opportunity 3: Flexible Financing and Ownership Models

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative
The Impact of the Top 3 Strategic Imperatives on Consumer Perception of E2W Ownership in India
Growth Opportunities Fuel the Growth Pipeline Engine

Appendix & Next Steps

Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
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