Frost Radar: Light Commercial Vehicles in ASEAN, 2025

A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines

ASEAN is rapidly emerging as a strategic region for light commercial vehicles. With increasing investments from major automotive companies, the region is on track for stronger production capabilities and technological innovation. Thailand's established ecosystem in alternative fuels-including biodiesel and gasohol-provides a robust foundation for piloting clean fuel solutions, while Indonesia is ramping up its automotive manufacturing capacity with targeted investments. Vietnam is increasingly seen as an innovation hub. Growth in local manufacturing is expected to boost employment and economic output, fostering greater domestic adoption of the vehicles. Although government incentives are less extensive than in China or Europe, attention to sustainable transport is likely to stimulate more supportive measures and industry incentives in the near future.

Manufacturers in ASEAN are increasingly adopting a multipronged approach to powertrains, incorporating diesel, hybrid, and full electric technologies. This strategy addresses the region-specific fuel infrastructure variability and supports cleaner urban logistics, preparing fleets for the electric transition in line with government sustainability goals. Growth can be unlocked by partnering with local governments and eCommerce giants to deploy the vehicles in municipal services and delivery fleets.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.