Investment Priorities for the Workplace and Video Conferencing

Key Findings from Frost & Sullivan's Survey of Business Leaders and IT Decision-makers

The modern workplace is undergoing a rapid transformation, moving beyond traditional metrics of occupancy to focus on effectiveness and experience. Organizations have realized that simply filling seats does not drive outcomes; instead, the workplace is now seen as a performance enabler, where experience is the new currency.

Central to this evolution is the meeting space. Once defined by basic video capabilities, meeting rooms are becoming intelligent collaboration hubs-responsive environments that leverage advanced technology to foster productivity and inclusivity. AI is emerging as a critical driver of this transformation. While most enterprises remain in early stages of AI maturity, the potential is clear. At the same time, technology strategies are moving away from siloed hardware purchases toward connected ecosystems that integrate devices, software, and services. This approach prioritizes manageability and user-centricity, ensuring that technology works seamlessly across platforms and environments.

Frost & Sullivan's research team analyzes emerging work practices and technologies that address the new future of work. Frost & Sullivan's 2025 information technology decision-maker (ITDM) surveys provide insights into end-user organizations' UCC investment priorities. This analysis specifically presents findings related to workplace and video conferencing and is complemented by additional survey-based reports on unified communications-as-a-service (UCaaS), communications platform-as-a-service (CPaaS), frontline solutions, and various verticals. In addition, this report also presents results related to AI and sustainability from a survey of ITDMs on cloud, IoT, AI, immersive, and metaverse technologies.