A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
Email security is a pillar of enterprise cyber resilience as threat actors continue to exploit the human layer through increasingly sophisticated phishing, business email compromise, impersonation, and multichannel social engineering attacks. At the same time, the market is evolving beyond traditional secure email gateways toward cloud-native, API-based, and AI-driven platforms that integrate email protection with collaboration security, identity, data protection, and human risk management. This Frost Radar-TM benchmarks leading providers in the email security market, evaluating their innovation strategies, growth performance, and ability to address changing customer requirements. It highlights the competitive landscape, market trends, and the vendors best positioned to deliver value in an environment shaped by platform consolidation, generative AI-enabled threats, and demand for integrated, outcome-focused security solutions.
Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar-TM. The publication presents competitive profiles of each company on the Frost Radar-TM considering their strengths and the opportunities that best fit those strengths.
Frost Radar-TM: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company's growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
Market Share (previous 3 years)
This is a comparison of a company's market share relative to its competitors in a given market space for the previous 3 years.
Revenue Growth (previous 3 years)
This is a look at a company's revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar-TM.
Growth Pipeline
This is an evaluation of the strength and leverage of a company's growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
Vision and Strategy
This is an assessment of how well a company's growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
Sales and Marketing
This is a measure of the effectiveness of a company's sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company's ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers' changing needs.
INNOVATION SCALABILITY
- This determines whether an organization's innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
RESEARCH AND DEVELOPMENT
- This is a measure of the efficacy of a company's R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
PRODUCT PORTFOLIO
- This is a measure of a company's product portfolio, focusing on the relative contribution of new products to its annual revenue.
MEGATRENDS LEVERAGE
- This is an assessment of a company's proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
CUSTOMER ALIGNMENT
- This evaluates the applicability of a company's products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar-TM
Companies plotted on the Frost Radar-TM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
GROWTH POTENTIAL
- Your organization has significant future growth potential, which makes it a Company to Action.
BEST PRACTICES
- Your organization is well positioned to shape Growth Pipeline-TM best practices in your industry.
COMPETITIVE INTENSITY
- Your organization is one of the key drivers of competitive intensity in the growth environment.
CUSTOMER VALUE
- Your organization has demonstrated the ability to significantly enhance its customer value proposition.
PARTNER POTENTIAL
- Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.